greenwashing - Trademagazin

GVH analysis examining “green” marketing messages with an international focus
Date: 2024-01-25 12:11:09

The findings of the market analysis of the Economic Competition Authority (GVH), in which the competition authority’s investigators scrutinized claims related to environmental protection, are forward-looking at the international level...

Green statements in communication, such is the domestic situation in the field of greenwashing
Date: 2024-01-16 11:28:38

Consumers’ purchasing decisions are increasingly influenced, but the real content of green claims and environmental labels still needs to be interpreted. The Economic Competition Authority would force companies to communicate...

PwC: investors don’t believe sustainability reports
Date: 2023-12-05 10:48:23

Although sustainability is an important consideration when making investment decisions, 94 percent of investors believe that corporate reports on sustainability performance contain unsubstantiated claims, according to PwC’s 2023 Global Investor...

Fókuszban a fenntarthatóság: fehérjeátállás, állatjólét, kommunikáció, étrend
Date: 2023-09-04 10:27:25

A cikk a Trade magazin 2023/8-9. lapszámában olvasható. A fehérjeátállás előmozdítása Európában A növényi fehérjék, ezen belül is a hüvelyes növények fogyasztásának növelése minden szempontból fontos törekvés azokban az országokban,...

Good cause research
Date: 2023-07-03 10:11:37

Advertising agency Positive Adamsky did a new type of research, in partnership with company information specialist OPTEN, and text analysis and media monitoring firm Neticle. They followed the public communication...

GVH held an international conference on green competition policy aspects
Date: 2023-06-08 12:32:19

The Economic Competition Office (GVH) hosted an international conference on the consideration of sustainability aspects in competition law analyses. The GVH has dealt with the topic of sustainability several times...

The EP accepted the proposal on the prohibition of misleading environmental labeling
Date: 2023-05-11 11:30:00

At the plenary session of the European Parliament (EP) in Strasbourg, it accepted the proposal regarding the prohibition of misleading statements referring to the durability and environmental friendliness of the...

The government places special emphasis on environmental protection
Date: 2023-04-26 11:30:31

The government places special emphasis on the formation of an environmental protection attitude, on the programs that help this – said the Deputy Secretary of State for Environmental Protection of...

National Attitude Formation Conference + “5 countries 1 river” – environmental education without borders
Date: 2023-04-14 11:30:32

The event covers the fields of greenwashing, sustainability and education and environmental education. The Association of Environmental Service Providers and Manufacturers – in connection with the Sustainability Theme Week –...

Already 36 companies have joined the Green Pledge initiative
Date: 2023-04-06 10:37:19

On 30 January 36 companies ceremonially signed the declaration of intent to join the Green Pledge initiative of three advertising federations – the Self-regulatory Advertising Board (ÖRT), the Hungarian Marketing...

The EU supports green bonds even more than before
Date: 2023-03-08 11:00:36

The EU and Hungarian environmental protection goals set for 2050 require significant efforts and investment from all actors. One of the important means of creating the resources to be used...

Is the transition to paper packaging just greenwashing?
Date: 2023-02-28 12:30:04

Shay Zeltzer has been a proharvest consultant for almost 30 years, but the recent two days he spent at the Fruit Logistica trade show in Berlin duly shocked him, as...

Has the time to act finally come?
Date: 2023-02-28 09:48:28

In this decade companies are facing challenge such as climate change, the strict sustainability requirements of the European Union (Taxonomy), fewer available resources and the sustainability of supply chains. Plus...

“Green” advertising messages are often confusing – the GVH draws attention to this
Date: 2023-02-23 11:14:29

Based on the rapid investigation of the Economic Competition Office (GVH), in many cases, advertising communications referring to sustainability are not accompanied by easily accessible and relevant support for consumers....

Greenwashing On Food, Drink, Toiletry Labels To Be Scrutinised In UK
Date: 2023-01-26 09:50:26

Britain’s competition regulator will consider whether companies selling food, drink and toiletries are wrongly labelling products as “sustainable” or “better for the environment” in its latest probe into greenwashing. The...

The EP is fully committed to preventing consumers from being misled
Date: 2023-01-24 11:03:55

The European Parliament is fully committed to supporting consumers and preventing “green painting”, wrote Edina Tóth, a member of the European Parliament (EP) of Fidesz, in her press release delivered...

The EP adopted new reporting rules for multinational companies
Date: 2022-11-10 11:23:25

At the plenary session in Brussels, the European Parliament adopted new reporting rules for multinational companies in order to make environmental, social and management issues transparent, the EU Parliament informed...

In Hungary, too, companies disguised as environmentally friendly and “green-sweeping” may find themselves in the crosshairs
Date: 2022-09-28 11:10:17

In parallel with the strengthening of the camp of conscious consumers, more and more companies may be accused of greenwashing: in the latest case, the Dutch Competition Authority objected to...

EY & Oxford Analytica: this is how investors’ expectations become stricter
Date: 2022-09-02 11:46:40

Money in green funds is growing, despite this, raising capital may become more and more difficult even for companies operating responsibly from an environmental, social and corporate governance (ESG) point...

GVH analysis examining “green” marketing messages with an international focus Date: 2024-01-25 12:11:09

Green statements in communication, such is the domestic situation in the field of greenwashing Date: 2024-01-16 11:28:38

PwC: investors don’t believe sustainability reports Date: 2023-12-05 10:48:23

Fókuszban a fenntarthatóság: fehérjeátállás, állatjólét, kommunikáció, étrend Date: 2023-09-04 10:27:25

Good cause research Date: 2023-07-03 10:11:37

GVH held an international conference on green competition policy aspects Date: 2023-06-08 12:32:19

The EP accepted the proposal on the prohibition of misleading environmental labeling Date: 2023-05-11 11:30:00

The government places special emphasis on environmental protection Date: 2023-04-26 11:30:31

National Attitude Formation Conference + “5 countries 1 river” – environmental education without borders Date: 2023-04-14 11:30:32

Already 36 companies have joined the Green Pledge initiative Date: 2023-04-06 10:37:19

The EU supports green bonds even more than before Date: 2023-03-08 11:00:36

Is the transition to paper packaging just greenwashing? Date: 2023-02-28 12:30:04

Has the time to act finally come? Date: 2023-02-28 09:48:28

“Green” advertising messages are often confusing – the GVH draws attention to this Date: 2023-02-23 11:14:29

Greenwashing On Food, Drink, Toiletry Labels To Be Scrutinised In UK Date: 2023-01-26 09:50:26

The EP is fully committed to preventing consumers from being misled Date: 2023-01-24 11:03:55

The EP adopted new reporting rules for multinational companies Date: 2022-11-10 11:23:25

In Hungary, too, companies disguised as environmentally friendly and “green-sweeping” may find themselves in the crosshairs Date: 2022-09-28 11:10:17

EY & Oxford Analytica: this is how investors’ expectations become stricter Date: 2022-09-02 11:46:40