GFK - Trademagazin

Last year, consumers spent one in four HUF on own branded products
Date: 2016-07-25 11:53:23

According to the latest data of GfK’s annual Brand Analysis, last year the market share of own branded products of the commercial chains increased slightly after five years of stagnation....

The Hungarians are real e-travelers
Date: 2016-07-18 10:59:38

65 percent of the Hungarians consider Internet as a useful tool. During the planning of their holidays 87 percent of them connect to the internet, while the wi-fi access is...

GfK: the market share of private label products has increased
Date: 2016-07-12 11:50:07

Last year, after five years of stagnation, the market share of private label products of the retail chains increased by 1 percentage point to 24 percent on the fast moving...

GFK: the properly used trade mark causes sales growth in the FMCG sector
Date: 2016-07-11 12:00:08

The number of brands awarded in the Product of the Year Competition grew by more than 60 percent. This year the products competed in 23 categories. The range of categories...

German consumer confidence has improved
Date: 2016-06-29 11:00:59

German consumer confidence is set to improve in July despite concerns about Brexit – the survey of the GfK market research company was published on Wednesday. The forward-looking consumer sentiment...

GfK: the sales of technical products decreased by 1.2 percent in the first quarter
Date: 2016-05-12 11:02:56

The sales of durable technical goods decreased by 1.2 percent in the first quarter, compared to the same period of the last year, while the total turnover amounted to 121.4...

GfK: a boom may come in domestic retail
Date: 2016-04-27 11:50:41

The annual conference of the Hungarian Association of Shopping Centers (MBSZ) was held on 25-26 April 2016. The 170 representatives of the domestic retail analyzed the developments of the past...

Magazine: The world is ours
Date: 2016-04-07 08:28:48

GfK’s Eating Habits Survey studies what and how Hungarians like to eat every second year. The survey found that world trends don’t stop at Hungary’s borders. GfK client service director...

The range of households consuming easter candies has expanded
Date: 2016-03-22 11:50:19

According to the ConsumerPanel research of the GfK, spendings increased in casee of seasonal sweets, as well as in case of Easter ham. The average price increase also played a...

GfK: consumption of healthy foods is increasing
Date: 2016-03-02 11:35:50

Although still many people give up conscious eating due to their limited financial means or because of conflicting informations, the demand for healthy food continues to grow – according to...

GfK: the sales of technical products increased by 8.7 percent in the fourth quarter
Date: 2016-02-16 11:10:17

The sales of durable technical goods achieved an 8.7 percent growth in the fourth quarter of last year, compared to the same period of the previous year, The total turnover...

GfK: financial awareness is independent of age
Date: 2016-02-11 11:32:01

The development of financial culture is a vital interest for all the players in the financial sector. The financial culture encompasses the knowledge of financial products, the oversight of financial...

German GfK consumer sentiment index improved in January
Date: 2016-01-04 11:02:50

The GfK economic research institute’s German consumer sentiment index for January increased compared to the previous month. According to GfK, the consumer sentiment index for January increased by 9.4 points...

GfK: German consumers became slightly more pessimistic
Date: 2015-11-27 11:05:00

Concerns about economic activity increased and therefore consumer sentiment slightly worsened in Germany, but it cannot be detected in the volume of Christmas shopping. The GfK Economic Research Institute announced...

GfK: slowing the growth of long-term technical goods market
Date: 2015-11-16 11:20:20

The sales of durable technical goods increased by 3.0 percent in this year's third quarter compared to the same period of the last year in Hungary. The total turnover amounted...

GfK purchasing power: a huge gap between Europe's north-west and south-eastern part
Date: 2015-11-10 12:00:39

Purchasing power in Europe climbed by around four percent this year. But purchasing power levels vary substantially across the continent and within the 42 individual countries considered by GfK’s study....

Slovaks have higher purchasing power than the Czechs
Date: 2015-11-10 11:07:07

The Slovak citizens have higher purchasing power than the Czechs – the independent Pravda of Bratislava reported on Tuesday citing the analysis of the GfK market research institute. According to...

GfK: the mobile internet is spreading rapidly
Date: 2015-10-01 11:25:59

Internet usage on phone or tablet is increasingly shifting towards mobile internet technology; Last year, 23 percent of users have used most of this modality, and the stationary wifi hotspots...

Two important international jobs for the GfK group
Date: 2015-09-11 10:05:53

The Media Development Authority of Singapore (MDA) commissioned GfK with implementing an audiovisual media audience measurement. This will be the first time an integrated system is used in Singapore for...

German consumer confidence declines
Date: 2015-08-19 11:00:18

Market research group GfK released its consumer confidence index for Germany on Friday. German Gfk consumer confidence index fell to 9.9 in September from 10.1 in August. Analysts had expected...

GfK: the turnover of technical durables has increased
Date: 2015-08-14 11:22:28

The sales of technical durables increased by 4.9 percent in Hungary in this year's second quarter compared to the same period of last year. The engine of growth was the...

No change in the GfK German sentiment index
Date: 2015-07-29 11:03:06

In line with analysts' expectations change did not occur in the GfK economic research institute’s German sentiment index for August. According to the data published on Wednesday, the value of...

GfK: the price advantage of private label products has decreased
Date: 2015-06-30 11:55:55

The price advantage of private label products has decreased last year, partly because their price rose in several other product categories – GfK’s commercial brand analysis study reveals. According to...

One fifth of SMEs plan to recruit new employees
Date: 2015-06-09 09:18:11

A survey conducted by GfK Hungária for Budapest Bank found that 80 percent of Hungarian SMEs’ managing directors believe there is huge potential in their enterprises. 30 percent of small...

Foreign webshops are popular among the Hungarian online shoppers
Date: 2015-06-04 11:40:36

The data of GfK’s E-commerce Report shows the domestic online trade’s high degree of concentration in the first half of the year. 88 percent of the orders are by domestic...

Willingness to purchase gains new momentum
Date: 2015-05-14 08:19:48

In March 2015 the GfK Complex Consumer Index was basically the same as at the end of last year at 164.8 points. The Consumer Expectations Index was down 5 points...

GfK: the households' spendings on fast moving consumer goods have increased
Date: 2015-05-12 11:45:20

According to the Commerce Analysis study of GfK the households' spendings on fast moving consumer goods have increased last year. The population’s own more pessimistic assessment of its financial situation...

GfK: households spent more on consumer goods last year than before
Date: 2015-04-14 12:00:45

According to the Retail Analyses research of GfK, the households spent more on consumer goods last year than before. According to the summary sent to MTI on Tuesday, the population’s...

The Products of the Year were announced
Date: 2015-04-07 11:20:24

The Product of the Year awards were handed over. The Product of the Year Award is the most important innovation product award of the world. The Hungarian consumers assessed the...

GfK: a further boost in willingness to buy
Date: 2015-03-25 11:49:37

The GfK Consumer Confidence Index remained virtually unchanged in March 2015, compared to the end of last year. The GfK Consumer Confidence Index is standing on 164.8 points in March...

Last year, consumers spent one in four HUF on own branded products Date: 2016-07-25 11:53:23

The Hungarians are real e-travelers Date: 2016-07-18 10:59:38

GfK: the market share of private label products has increased Date: 2016-07-12 11:50:07

GFK: the properly used trade mark causes sales growth in the FMCG sector Date: 2016-07-11 12:00:08

German consumer confidence has improved Date: 2016-06-29 11:00:59

GfK: the sales of technical products decreased by 1.2 percent in the first quarter Date: 2016-05-12 11:02:56

GfK: a boom may come in domestic retail Date: 2016-04-27 11:50:41

Magazine: The world is ours Date: 2016-04-07 08:28:48

The range of households consuming easter candies has expanded Date: 2016-03-22 11:50:19

GfK: consumption of healthy foods is increasing Date: 2016-03-02 11:35:50

GfK: the sales of technical products increased by 8.7 percent in the fourth quarter Date: 2016-02-16 11:10:17

GfK: financial awareness is independent of age Date: 2016-02-11 11:32:01

German GfK consumer sentiment index improved in January Date: 2016-01-04 11:02:50

GfK: German consumers became slightly more pessimistic Date: 2015-11-27 11:05:00

GfK: slowing the growth of long-term technical goods market Date: 2015-11-16 11:20:20

GfK purchasing power: a huge gap between Europe's north-west and south-eastern part Date: 2015-11-10 12:00:39

Slovaks have higher purchasing power than the Czechs Date: 2015-11-10 11:07:07

GfK: the mobile internet is spreading rapidly Date: 2015-10-01 11:25:59

Two important international jobs for the GfK group Date: 2015-09-11 10:05:53

German consumer confidence declines Date: 2015-08-19 11:00:18

GfK: the turnover of technical durables has increased Date: 2015-08-14 11:22:28

No change in the GfK German sentiment index Date: 2015-07-29 11:03:06

GfK: the price advantage of private label products has decreased Date: 2015-06-30 11:55:55

One fifth of SMEs plan to recruit new employees Date: 2015-06-09 09:18:11

Foreign webshops are popular among the Hungarian online shoppers Date: 2015-06-04 11:40:36

Willingness to purchase gains new momentum Date: 2015-05-14 08:19:48

GfK: the households' spendings on fast moving consumer goods have increased Date: 2015-05-12 11:45:20

GfK: households spent more on consumer goods last year than before Date: 2015-04-14 12:00:45

The Products of the Year were announced Date: 2015-04-07 11:20:24

GfK: a further boost in willingness to buy Date: 2015-03-25 11:49:37