GFK - Trademagazin

A vártnál jobban bővült a kiskereskedelmi forgalom Németországban
Date: 2017-06-30 11:03:09

A vártnál nagyobb mértékben bővült a kiskereskedelmi forgalom Németországban májusban, a német szövetségi statisztikai hivatal (Destatis) pénteken közzétett kimutatása szerint a kiskereskedelmi forgalom árhatások kiszűrésével 4,8 százalékkal növekedett tavaly májushoz...

Csúcson a német fogyasztók hangulata
Date: 2017-06-29 11:02:52

Júniusban közel tizenhat éves csúcsra emelkedett a GfK piackutató intézet fogyasztói hangulatindexe Németországban. Júniusban 10,6 pontra, 2001 októbere óta a legmagasabb szintre emelkedett a GfK német fogyasztói hangulatindexe az előző...

K&H: The large companies are confident that growth will continue
Date: 2017-06-26 11:15:53

75 percent of the Hungarian large companies expect short-term and medium-term growth and that the current favorable growth rate will remain in the performance of the economy. It is noted...

More than half of the Hungarians plan to go on vacation this year
Date: 2017-06-21 10:46:58

More than half of the Hungarian population plan to go on vacation this year, 32 percent of them to domestic destinations, while 10 percent are planning a foreign trip and...

Hungarians eat less bread than Europeans
Date: 2017-06-20 11:45:52

In Hungary, the per capita annual bread consumption is 37 kilograms, while the European average is 50 kilograms – the Jókenyér Ludwig & Mentesi Kft. told MTI on Tuesday. In...

We spend one of four forints on own branded products
Date: 2017-06-14 11:47:06

The market share of the supermarket chains’ own branded products is growing steadily, according to Gfk’s survey. By the end of 2016, their market share reached 25 percent, ie one...

What are we going to drink this summer?
Date: 2017-06-02 11:37:40

As the summer approaches, we need to pay more attention to hydration, to ensure the body’s liquid needs. According to a recent surveys, we are choosing drinks more and more...

Improved performance from discount supermarkets in 2016
Date: 2017-06-01 11:04:15

GfK’s 2016 Retail Analysis revealed that the FMCG consumption of Hungarian households increased by 2 percent last year (in value). Private label products continued to increase their market share in almost...

Magazine: MagyarBrands: innovation from brands and in how they are evaluated
Date: 2017-05-25 07:20:12

The MagyarBrands programme has been rewarding high-quality, Hungary-related brands for 7 years. Since 2016 in three categories: consumer brands, business brands and innovative brands. Brands can apply for participation but...

GfK: consumer sentiment is on a 16 year peak in Germany
Date: 2017-05-24 11:03:11

German consumers were in their best mood for almost 16 years heading into June, a survey showed on Wednesday, adding to expectations that private consumption will again drive growth in...

K&H: annual expectations of the SMEs deteriorated
Date: 2017-04-12 11:04:45

The confidence of the domestic small and medium-sized enterprises (SMEs) has become worse. K&H’s confidence index indicating the expectations for the coming year worsened from the year beginning’s 11 points...

GfK: the household appliances market is increasing with double-digit for three years now
Date: 2017-04-11 11:04:20

GfK’s in-store sales figures show that the household appliances market has been developing dynamically in the past three years. The refridgerator and the washing machine exchange programs played a huge...

GfK: the market power of the discounters is improving year by year
Date: 2017-04-07 11:38:48

According to GfK’s latest 2016 Trade Analyzes study analyzing annual trends, the commercial channels the discounters increased their market share, while the non-organized trade – street vendors and markets and...

German consumer sentiment worsened in April
Date: 2017-03-23 11:01:05

The increase in inflation decreased the consumer sentiment index in April below the expected level – according to the GfK market research institute. In April, the GfK German consumer sentiment...

Consumer recognitions can bring significant sales growth
Date: 2017-03-10 11:45:48

The winning of the Product of the Year Award (POY) award may bring an average of 40 percent increase in traffic for the brands, but the scope of consumers may...

As many consumer habits as store types
Date: 2017-02-27 22:23:14

In cooperation with GfK, Coca-Cola HBC Magyarország Kft. tried to answer the following question: Why do we go shopping and what influences our buying decisions? György Galántai, general sales manager...

GfK: the proportion of customers loyal to their banks is increasing
Date: 2017-02-21 11:18:38

The proportion of customers who are loyal to their banks increased steadily last year, while the proportion of those who are open to change bank is stable; it is around...

NAV: the illegal cigarette market has decreased
Date: 2016-12-08 11:23:29

The proportion of the cigarette black market significantly decreased the this year, compared with a year before – the National Tax and Customs Office (NAV) told on the basis of...

GfK: health awareness seems to turn into a trend
Date: 2016-11-17 11:30:37

The latest GfK research study of eating habits examines the affects of health consciousness on eating habits. The analysis appears regularly since 1989. According to the analysis, health consciousness is...

GfK: purchasing power is increasing in Central and Eastern Europe
Date: 2016-11-09 11:35:38

This year Budapest and its surroundings, as well as the Austrian border is the wealthiest region in Hungary. This year, the purchasing power per capita increased by only 0.3 percent...

GfK: the weight of the markets decreased in the procurement of daily consumer goods
Date: 2016-10-10 11:58:44

The ratio of the markets, including the weight of the farmers' markets decreased in daily consumer goods purchases. The share of visitors from the 72 percent measured in 2010, decreased...

Farmers calculate with a good year
Date: 2016-09-23 10:52:30

According to the Agricultural Economic Index, commissioned for the first time by Budapest Bank and prepared by GfK Hungária, farmers forecast a positive turn of events this year. The representative...

The GfK market research company may have a new owner
Date: 2016-08-25 11:32:47

German market research firm GfK named an executive from its main shareholder as its chairman on Thursday, on the same day a magazine reported the shareholder was considering a sale...

GfK: the market for technical consumer goods grew by more than 10 percent
Date: 2016-08-17 11:10:59

The sales of durable technical goods increased by 10.6 percent in Hungary in this year's second quarter, compared to the same period of last year. The total turnover amounted to...

Last year, consumers spent one in four HUF on own branded products
Date: 2016-07-25 11:53:23

According to the latest data of GfK’s annual Brand Analysis, last year the market share of own branded products of the commercial chains increased slightly after five years of stagnation....

The Hungarians are real e-travelers
Date: 2016-07-18 10:59:38

65 percent of the Hungarians consider Internet as a useful tool. During the planning of their holidays 87 percent of them connect to the internet, while the wi-fi access is...

GfK: the market share of private label products has increased
Date: 2016-07-12 11:50:07

Last year, after five years of stagnation, the market share of private label products of the retail chains increased by 1 percentage point to 24 percent on the fast moving...

GFK: the properly used trade mark causes sales growth in the FMCG sector
Date: 2016-07-11 12:00:08

The number of brands awarded in the Product of the Year Competition grew by more than 60 percent. This year the products competed in 23 categories. The range of categories...

German consumer confidence has improved
Date: 2016-06-29 11:00:59

German consumer confidence is set to improve in July despite concerns about Brexit – the survey of the GfK market research company was published on Wednesday. The forward-looking consumer sentiment...

GfK: the sales of technical products decreased by 1.2 percent in the first quarter
Date: 2016-05-12 11:02:56

The sales of durable technical goods decreased by 1.2 percent in the first quarter, compared to the same period of the last year, while the total turnover amounted to 121.4...

A vártnál jobban bővült a kiskereskedelmi forgalom Németországban Date: 2017-06-30 11:03:09

Csúcson a német fogyasztók hangulata Date: 2017-06-29 11:02:52

K&H: The large companies are confident that growth will continue Date: 2017-06-26 11:15:53

More than half of the Hungarians plan to go on vacation this year Date: 2017-06-21 10:46:58

Hungarians eat less bread than Europeans Date: 2017-06-20 11:45:52

We spend one of four forints on own branded products Date: 2017-06-14 11:47:06

What are we going to drink this summer? Date: 2017-06-02 11:37:40

Improved performance from discount supermarkets in 2016 Date: 2017-06-01 11:04:15

Magazine: MagyarBrands: innovation from brands and in how they are evaluated Date: 2017-05-25 07:20:12

GfK: consumer sentiment is on a 16 year peak in Germany Date: 2017-05-24 11:03:11

K&H: annual expectations of the SMEs deteriorated Date: 2017-04-12 11:04:45

GfK: the household appliances market is increasing with double-digit for three years now Date: 2017-04-11 11:04:20

GfK: the market power of the discounters is improving year by year Date: 2017-04-07 11:38:48

German consumer sentiment worsened in April Date: 2017-03-23 11:01:05

Consumer recognitions can bring significant sales growth Date: 2017-03-10 11:45:48

As many consumer habits as store types Date: 2017-02-27 22:23:14

GfK: the proportion of customers loyal to their banks is increasing Date: 2017-02-21 11:18:38

NAV: the illegal cigarette market has decreased Date: 2016-12-08 11:23:29

GfK: health awareness seems to turn into a trend Date: 2016-11-17 11:30:37

GfK: purchasing power is increasing in Central and Eastern Europe Date: 2016-11-09 11:35:38

GfK: the weight of the markets decreased in the procurement of daily consumer goods Date: 2016-10-10 11:58:44

Farmers calculate with a good year Date: 2016-09-23 10:52:30

The GfK market research company may have a new owner Date: 2016-08-25 11:32:47

GfK: the market for technical consumer goods grew by more than 10 percent Date: 2016-08-17 11:10:59

Last year, consumers spent one in four HUF on own branded products Date: 2016-07-25 11:53:23

The Hungarians are real e-travelers Date: 2016-07-18 10:59:38

GfK: the market share of private label products has increased Date: 2016-07-12 11:50:07

GFK: the properly used trade mark causes sales growth in the FMCG sector Date: 2016-07-11 12:00:08

German consumer confidence has improved Date: 2016-06-29 11:00:59

GfK: the sales of technical products decreased by 1.2 percent in the first quarter Date: 2016-05-12 11:02:56