Tag "GfK Hungária Piackutató Kft."
Magazine: Consumer trust in online FMCG retail has increased
According to a presentation that Tünde Turcsán, FMCG director of GfK gave at the last GfK Insights Summit, Hungarian consumers haven’t stopped worrying ever since the breakout of the pandemic...
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Magazine: More exhibitors and visitors at this year’s Sirha trade show
International food and HoReCa trade show Sirha Budapest took place between 4 and 6 February 2020, and it was very successful from both professional and business perspectives. The venue was...
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Magazine: More days, more sausages
Zoltán Szántó, senior product manager of PICK Szeged Zrt. told Trade magazine that the two biggest segments in the grill product market are grill sausages and meat prepared for the...
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Magazine: Refreshing scents in the shower cabin
Anita Pusztai, brand manager of Unilever Magyarország Kft. told our magazine that in 2018 sales in the shower gel market had grown more in value than in volume – this...
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Trade Marketing Spring
At the 26 April meeting of the Trade Marketing Club (TMC) Dóra Hajnal, client service director of Nielsen analysed the Hungarian FMCG market in a comprehensive fashion. She told that the...
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(HU) Mandulaital, bio kecske- és juhsajtok, valamint laktózmentes válogatás az Év Termékei között
Sorry, this entry is only available in HU....
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Business Days 2017: focusing on the channels (Part 2)
On Thursday Trade TV continued the broadcast, but before work started in the macroeconomic section, Trade magazin’s editor-in-chief Zsuzsanna Hermann and István Matus, member of Chain Bridge Club’s board of...
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Brand awards are proven and tested tools for building consumer and business trust
It is an ever-bigger challenge for brands to differentiate themselves from competitors, and it is also a difficult task for them to earn the trust of consumers successfully. Brand awards can...
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GfK: high demand may remain for IT products and small household appliances next year
The high demand may remain for IT products and small household appliances in the coming year, as 67 percent of the Hungarians plan to buy IT and 57 percent household...
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