Tag "fogyasztó"

Reshaped consumer habits – 4 new segments

The COVID-19 crisis is being defined by four distinct consumer behavior segments, according to the first edition of the survey published by Ernst & Young EY Future Consumer Index, a...

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Magazine: Tasks and sharing

What I saw in the Future Store at the Sirha trade show made a great impression on me. The progressive technological solutions presented there aim to serve the purpose of...

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Dunnhumby: Even closer to consumers than before

Two years ago dunnhumby launched its media branch, and since then the company implemented nearly 2,000 in-store and online campaigns in Central Europe. Fruzsina Kis, media planner for dunnhumby Hungary...

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About the last 30 years

My parents were running a small shop and after college I started working for Beiersdorf, as a sales representative for Nivea products. I worked really hard and spent 7 great years...

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Magazine: Chercez la Customer

Cherchez la consumerThis year’s first meeting of the Trade Marketing Club was held on 4 April in the BKIK building.   Péter Szita was the first speaker who introduced the...

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Magazine: Exciting trade programmes at the ‘Most successful promotion of the year’ award ceremony

On 11 April the award ceremony of the ‘Most successful promotion of the year’ competition was held in Aquincum Hotel Budapest. FMCG companies were competing with 29 campaigns in 6...

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Magazine: Retail trends from a market researcher’s perspective

At the April meeting of the Trade Marketing Club the directors of Nielsen and GfK spoke to club members about the FMCG retail trends of 2016, analysing retailers, categories, brands...

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