Tag "felmérés"
More optimistic firms
Gábor Rajna, the head of K&H’s business banking division told our magazine: companies had to face many difficulties in the previous years, but their optimism is definitely growing now. This...
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Today even those consumers economise who didn’t do it last year
In April 2023 Publicis Groupe has commissioned Kantar Hoffmann with doing a survey on consumption habits in 23 categories. This article is available for reading in Trade magazin 2023/6-7. It...
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After the plunge in April, the GKI economic sentiment index climbed a little in May
Although the GKI economic sentiment index rose in May compared to April, it couldn’t reach the level of March. Business expectations remained worse than in March, despite an improvement in...
Read moreTop10 most cyber secure European country for business in 2023
Recent research has shown that 68% of high-revenue growth companies have embraced a hybrid model worldwide. With businesses enjoying remote or hybrid working, benefits including reduced maintenance costs, improved flexibility...
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Trust in supermarkets plunges to nine-year low
Trust in the food industry has plummeted as two thirds of consumers believe supermarkets are “ripping people off” with high convenience store prices, new research by Which? shows. According to...
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Product placement more favourable than traditional advertising, research finds
The majority (59%) of UK consumers would prefer to watch TV programmes and films with product placement as opposed to advertising breaks. A further 88% of Brits experience positive emotions...
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Supermarkets outscore Amazon in online grocery satisfaction poll
Supermarkets outscored Amazon as well as mass merchandisers Walmart and Target in a recent online grocery satisfaction survey conducted by The Feedback Group. Supermarkets scored 4.40 out of five points...
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Nearly 40% of shoppers buying ‘yellow sticker’ reduced food products
Over one third (38%) of shoppers are buying ‘yellow sticker’ discounted products nearing their expiration dates in a bid to save during the ongoing cost-of-living crisis – Barclays says based...
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Healthy eating: how to do it if it is expensive?
Hungarians are aware of the importance and the basics of healthy eating, as 77% know and agree that a healthy diet should be diverse, balanced and complete. This article is...
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K&H sustainability index: still few companies prepare a strategy
Since 2022 K&H Bank has been conducting a sustainability survey in Hungary twice a year. This article is available for reading in Trade magazin 2023/5 They had interviewed 360 medium-sized...
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People now spend more time on TikTok than any other social app
Meltwater and We Are Social look at social media monthly usage trends worldwide among Android users aged 16 to 64. According to their data presented by the Atlas VPN team,...
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K&H: the satisfaction of young people shows an extremely favorable change
The first quarter of 2023 brought an extremely favorable change: the value of the K&H youth index rose to +14 points from the record low level measured in the last...
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The K&H sustainability index increased
K&H’s sustainability index increased by two points to 40 points, K&H announced based on its latest survey. According to the survey, the Hungarian corporate sector is open and sensitive to...
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Fava beans contribute to muscle building
Fava bean peptides perform better than traditional animal-derived proteins – specifically milk protein – in muscle conditioning, claims a new study, which has been published recently in The Journal of...
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What strategies do gastro-influencers follow?
Dr Mária Törőcsik, a professor at the University of Pécs and Míra Mohr, an economist behind the Süti MáMohr blog and self-proclaimed gastro rock star, did a qualitative survey on...
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Survey: The energy costs of companies have tripled
The energy costs of most domestic companies increased by at least three times last year, according to the EY survey of 70 medium and large Hungarian companies. The increased fees...
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Nearly 83,000 businesses operate in Hungary today with management consisting entirely of women
In 2022, the number of social enterprises consisting of purely female company managers increased by more than a thousand companies, although men still dominate the range of owners and signatories...
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TikTok Tops For Social Media-Based Shopping, Study Finds
Livestream shopping on social media has gained popularity since the COVID-19 pandemic, blending engaging content with an option to purchase products, and indeed many analysts are predicting that ‘social commerce’...
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Will there be a way out of the maze of unit prices?
In the past the only way to wash clothes was using some kind of washing powder. Once the category started expanding, shoppers gradually began buying liquid laundry detergents and laundry...
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Study finds sustainability labels impact red meat consumption
A recent study published in the Journal of the American Medical Association (JAMA) found that consumers are more prone to avoid red meat when presented with climate impact labels. The...
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Assessing the true value of companies’ green efforts is difficult
It is becoming more and more important for market players to achieve net zero emissions by 2050, as set out in the Paris Climate Agreement. Accordingly, companies communicate more and...
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Poll reveals that one-eighth of Americans over 50 show signs of junk food addiction
A sizable percentage of older US consumers have an unhealthy relationship with highly processed foods, according to a new poll. The findings revealed that much higher rates of possible addiction...
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Navigation and shopping
Research results by Retail Dive for Waze from early this year reveal: in the first quarter of 2022 there were 4.7% more navigations to retail outlets. The study also found...
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(HU) A Mondelēz szerint az infláció kevésbé befolyásolja a nassolást, mint az étkezést
Snacking is a daily staple as 71% of people around the world snack at least twice a day, Mondelez International found, with consumers doing it more during breakfast, lunch and...
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German Shoppers Buy More Vegan Products From Discounters, Survey Finds
Shoppers in Germany are buying more vegan products from discounters, according to a survey by Appinio commissioned by Aldi. The study also unveiled that 90% of respondents rated the price-performance...
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Value of no and low alcohol category surpasses US$11 billion in 2022
Consumption of no and low alcohol drinks is set to increase by a third by 2026, spurred on by growing consumer demand, new research has found. No and low alcohol beer,...
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German consumers demand price cap on food products
As a result of the war in Ukraine, food prices have soared so abruptly that some consumers in Germany now have to heavily cut back on their purchases. In a...
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Shoppers are loyal in the premium coffee category – This is how Costa Coffee sees the market
Annual coffee consumption will be more than 19,000 tonnes in Hungary in 2022, and this represents a value of HUF 67 billion. Coca-Cola HBC Magyarország’s experience is that the category...
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Survey: Black Friday is a compulsion to buy for many
Compulsion to buy, buying unnecessary products, overspending, shopping addiction, or Black Friday is upon us again. In the period of endless overconsumption, it becomes even more important to highlight good...
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ProVeg says farmers should switch to producing alternative proteins
ProVeg has conducted detailed interviews with 20 international agricultural organisations, which represent 300,000 farmers, mainly in Europe and the USA. The report they prepared concludes that it is possible to...
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