Exposure doesn’t sway consumers to plant-based meat
A new study from Appetite suggests companies must adopt creative strategies to broaden their consumer base.
Increased consumption of plant-based meats may not directly lead to a more positive sentiment higher fondness for the products, according to a new study in the international journal Appetite, which specializes in cultural influences on the selection and intake of foods and drinks. Instead, the context of how the altneratives are used could matter more.
The study examined how consumers prepare plant-based meats at home and whether that influences perception of these items. Around 60 participants with meat-heavy diets prepared, consumed and evaluated two plant-based meat meals a week for four weeks — one from a meal kit, one self-created.
Although consumer acceptance didn’t change with repeated consumption of plant-based meat, it did vary based on the recipes and cuisine styles used. The context of how plant-based foods were used mattered both for meal boxes and self-created recipes.
Related news
Full-time jobs in retail sector are in demand
Retailers are seeing increased interest from job seekers looking for…
Read more >Environmentally conscious food orderers
This was the conclusion of a survey by Greenstic Europe,…
Read more >What will you be eating tomorrow?
Plant-Powered Perspectives is a business conference, which took place for…
Read more >Related news
OECD: Food price inflation fell sharply in most countries
The Paris-based Organization for Economic Cooperation and Development, the OECD,…
Read more >Nébih experts examined the cheapest foods
In order to protect consumers, the National Food Chain Safety…
Read more >Szentkirályi Magyarország’s deposit-fee PET bottles are already on store shelves
Szentkirályi Hungary was one of the first to start the…
Read more >