DunaPro - Trademagazin

Adaptation and renewal
Date: 2024-10-08 11:49:00

Recent challenges have forced the domestic wholesale sector to keep adapting to market needs and economic changes. This article is available for reading in Trade magazin 2024/10 In addition to...

From neutral to characteristic
Date: 2024-09-11 10:51:27

Nowadays old, long-established vodka brands are surprising consumers with creative ideas and new approaches, just like young, innovative companies do. This article is available for reading in Trade magazin 2024/8-9...

Breaking waves
Date: 2024-06-13 07:10:58

Gin has been a steadily growing category for years, fuelled by consumer trends and the introduction of different flavoured variants. This article is available for reading in Trade magazin 2024/6-7...

Bravery, dynamism and quality – Cocktail, No&Low, RTD
Date: 2024-04-04 11:40:14

International trends in cocktail making are now reaching premium bars and nightclubs in Hungary sooner than a decade ago, when a few-year delay was general. This article is available for...

Cleanness and caring: new directions in baby care
Date: 2024-04-03 11:41:08

In 2023 the Hungarian nappy market is expected to grow by over 10% in value compared to the previous year, but a sales decline is likely in volume, according to...

Summer? Festivals!
Date: 2024-03-27 09:54:09

The Covid period has brought serious challenges to the festival industry, the ripple effects of which are still being felt. With many people leaving the sector, finding skilled and experienced...

A shot glass full of uncertainty
Date: 2024-03-01 10:38:07

This article is available for reading in Trade magazin 2024/2-3 “The domestic pálinka market is difficult to estimate because we don’t know the level of home distilling, but it can...

Keserű és édes
Date: 2023-11-20 12:00:49

Körképünkben ismét együtt foglalkozunk az IWSR által flavoured spiriteknek, azaz ízesített égetett szeszes italoknak nevezett, változatos termékcsoporttal. Némelyik közülük sokféle változatban, új és újabb ízekkel jelenik meg, mások megközelíthetetlenek a...

Through a glass darkly…
Date: 2023-10-12 13:00:14

The past period has put a mirror in front of domestic wholesalers, who have been forced to look at what they are doing right and wrong. Experts say the key...

Magazine: Gin’s big bang in bars
Date: 2022-06-01 06:03:38

Hungarian gin drinkers care about quality: the sales growth was the biggest in the premium and super premium segments in the last year – informed Sára Palcsó, marketing director of...

Magazine: The magic of diversity
Date: 2021-10-19 06:53:20

‘The Hungarian rum-market is led by a few established brands’, Sára Palcsó, marketing director of Zwack explained. ‘Consumers know very few brands and are highly loyal to those. A thin...

The excitement of discovery
Date: 2021-07-02 10:47:27

Gin’s share in the Hungarian spirits market is 2.26 percent at 488,000 litres, while in the market of quality spirits gin has a 2.2-percent share with 210,000-litre sales – we...

(HU) Magazin: Öt rész vodka, egy rész COVID!
Date: 2021-05-28 07:19:38

Vodka is the best-selling spirit in the world in terms of quantity, but recently sales have been declining until 2019, when this negative trend seemed to come to a halt....

Vision for the near future
Date: 2021-03-02 10:33:05

Our magazine interviewed some of the more innovative actors in the commercial pálinka distillery market. The topic was: how did they adapt to the pandemic-induced crisis situation? László Nagy, the...

Let’s talk about tequila!
Date: 2021-01-18 10:43:55

There are two tequila categories: the distillate made of 100-percent blue agave and the mixto – the alcohol content of the latter is provided by minimum 51 percent blue agave...

Magazine: Looking for solutions
Date: 2020-03-31 07:54:11

According to Gergely Lakatos, CEO of Panyolai Szilvórium Zrt., it is the pálinka category that must cope with the highest tax burden and the biggest illegal market. Companies are trying...

Magazine: How much is it worth for you
Date: 2019-10-21 07:42:28

Hungarians have spent more money on pálinka recently, and the demand for high quality products has also increased – informed László Nagy, CEO of Kunság-Szesz. In his view the image...

Magazine: Dishwashers are taking over
Date: 2019-07-26 07:00:13

According to Dóra Szűcs, brand manager of Henkel Magyarország Kft., the engine of the washing-up product sales growth is the increasing penetration of dishwashers. The sales growth is the biggest...

Magazine: Shoppers don’t economise on the health and comfort of babies
Date: 2019-06-25 07:51:06

Izabella Kowalska, junior category manager of Essity Hungary Kft. told our magazine that both value and volume sales had increased in the baby wipe market. Her experience is that among...

Magazine: Cleaning does pay off
Date: 2019-03-28 07:47:11

In the cleaning supplies market sales of modern convenience products (e.g. toilet rim blocks, cleaning sprays, dishwasher tablets) are growing, plus the penetration of these products is also improving. ...

Magazine: Back to the flat
Date: 2018-09-17 07:58:57

Shoppers are buying convenient and multiphase cleaning products in growing numbers. Thanks to this, sales of cleaning and disinfecting wipes, multifunctional dishwasher tablets and toilet rim blocks are growing. Terézia Balog,...

Magazine: Under the cocktail umbrella
Date: 2018-07-25 10:44:01

According to Anikó Kapi, Martini brand manager of Dunapro Kft.’s drink portfolio, when having dinner in a restaurant, guests like simpler cocktails with few ingredients. Each person has their favourite taste...

Magazine: Some create, others pour drinks together
Date: 2017-11-29 06:57:45

According to Attila Piri, marketing director of Heinemann Testvérek Kft., the Hungarian cocktail world is developing differently in premium bars and mainstream bars. The biggest progress has been made in Budapest. Where...

Magazine: Shoppers don’t economise when it comes to buying cleaning products
Date: 2017-11-06 07:00:38

Consumers are more and more interested in buying innovative cleaning products. Cleaning product sales have been growing in all retail channels recently. The sales growth was the biggest in the discount supermarket...

Magazine: Consumers appreciate more layers
Date: 2017-09-19 07:00:51

Taking a closer look at the sales trends in various household paper product categories, we can see that the market has been expanding steadily. Value shares have been growing faster than...

Magazine: Clean homes – more simply!
Date: 2016-03-17 08:31:28

After years of stagnation the household cleaner category had commenced to grow in 2014 and this trend continued. We learned from Daniella Csefkó, retail marketing manager of Colgate–Palmolive Magyarország Kft....

Changes in the excise regulations of alcohol products
Date: 2015-04-13 08:21:38

As of 1 January 2015 the excise duty on alcohol products is a standard HUF 333,385 as calculated for the tax base. The basis of the tax remains to be...

Adaptation and renewal Date: 2024-10-08 11:49:00

From neutral to characteristic Date: 2024-09-11 10:51:27

Breaking waves Date: 2024-06-13 07:10:58

Bravery, dynamism and quality – Cocktail, No&Low, RTD Date: 2024-04-04 11:40:14

Cleanness and caring: new directions in baby care Date: 2024-04-03 11:41:08

Summer? Festivals! Date: 2024-03-27 09:54:09

A shot glass full of uncertainty Date: 2024-03-01 10:38:07

Keserű és édes Date: 2023-11-20 12:00:49

Through a glass darkly… Date: 2023-10-12 13:00:14

Magazine: Gin’s big bang in bars Date: 2022-06-01 06:03:38

Magazine: The magic of diversity Date: 2021-10-19 06:53:20

The excitement of discovery Date: 2021-07-02 10:47:27

(HU) Magazin: Öt rész vodka, egy rész COVID! Date: 2021-05-28 07:19:38

Vision for the near future Date: 2021-03-02 10:33:05

Let’s talk about tequila! Date: 2021-01-18 10:43:55

Magazine: Looking for solutions Date: 2020-03-31 07:54:11

Magazine: How much is it worth for you Date: 2019-10-21 07:42:28

Magazine: Dishwashers are taking over Date: 2019-07-26 07:00:13

Magazine: Shoppers don’t economise on the health and comfort of babies Date: 2019-06-25 07:51:06

Magazine: Cleaning does pay off Date: 2019-03-28 07:47:11

Magazine: Back to the flat Date: 2018-09-17 07:58:57

Magazine: Under the cocktail umbrella Date: 2018-07-25 10:44:01

Magazine: Some create, others pour drinks together Date: 2017-11-29 06:57:45

Magazine: Shoppers don’t economise when it comes to buying cleaning products Date: 2017-11-06 07:00:38

Magazine: Consumers appreciate more layers Date: 2017-09-19 07:00:51

Magazine: Clean homes – more simply! Date: 2016-03-17 08:31:28

Changes in the excise regulations of alcohol products Date: 2015-04-13 08:21:38