Tag "dm"
Magazine: Scandals in marketing
On 4 June 2020 Trade Marketing Club held its summer-opening grill party online. Although there was no barbecue and cake eating this time, participants had the opportunity to discuss the...
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Practical and stylish: Gift packs under the Christmas tree
Unilever Magyarország Kft.’s brand manager Lili Kovács told our magazine that the most important decision-making factors for shoppers when buying a Christmas gift pack are a stylish look, the right...
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dm: responsibly for customers, responsibly for employees!
dm Hungary supports its employees with a one-time contribution worth 50,000 HUF, thanks to the exemplary support provided during the previous tough months. Thus, dm thanks its employees for their...
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Eco-friendly product at a glance? Dm introduces green labels
The change begins with a small step. From September, dm will make it visible in its stores with a green price label which products have taken environmental considerations into account...
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K-beauty – or the world of Korean beauty care
On August 6, 2020, in a dm store on the floor of the Arena Mall, the drugstore celebrated the launch of new Korean facial care products. The hostess of the...
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Discover dm’s renewed offering, inspired by their customers and sustainability
Dm regularly renews its product range, asks its customers when selecting new products, and incorporates their feedback. In addition, of course, the company’s goals and current market trends also influence...
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Wrinkle filling with the best of nature
Diadermine’s latest innovation, the Lift + BOTOLOGY, has arrived in Hungary. The brand’s first product line with 92% natural ingredients helps to rejuvenate the skin with a wrinkle-filling effect. Our...
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Spring renewal, quality expansion continues
Dm awaits its customers with a renewed look in several stores. Some of the store openings planned for the spring have already been affected by the pandemic situation, and the...
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Job seekers applying for courier
Many people want to get into big chain stores as a driver and for logistics work, as more and more people order home delivery. Companies have to deal with meeting...
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Dm stores are still open
According to government measures, drug stores are not restricted from opening hours, and can be still open after 3pm. The reason for this is that the stores, with their offerings,...
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Magazine: Face mask: Care that the skin is grateful for
According to Bianka Tóth-Perge, trade marketing manager of L’Oréal Magyarország Kft., last year face mask was the fastest developing segment in the face care category. The face mask trend originates...
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Dm has won awards for both personal and electronic customer service
ClientFirst Consulting, which tests more than 1,500 stores and customer service points and reviews 6,500 customers, has announced the winners of this year’s Customer Service Excellence Awards. Of all the...
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The 2020 Grüne Woche broke many records
Internationale Grüne Woche took place in Berlin between 17 and 26 January 2020. This year’s trade fair broke many records: on 129,000m² more than 1,800 exhibitors from72 countries showcased their...
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Dm recalls the Alverde Baby care lotion with precaution with bio shea butter and organic camomile extract
Regardless of the expiration date, as a precaution, dm withdraws the Alverde Baby Body Lotion with organic shea butter and organic chamomile extract – according to the company’s communication. The...
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Magazine: Beautiful, natural
According to data from L’Oréal Magyarország, decorative cosmetics sales grew in 2018 and 2019, in both value and volume. However, the growth rate decreased and is likely continue this trend in...
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The dm won Trust Award
Dm received the Trust Award at the Premiere Gala Event of the Figyelő TOP200 2019 publication. The performance of Hungary’s market-leading company was evaluated on the basis of quantitative and...
Read moreInnovation and sustainability are the keywords in the FMCG market
KNK PR & Média and Magyar Termék Nonprofit Kft. organised the Agóra conference in the Etyek Film Park. In his keynote speech Róbert Zsigó, secretary of state responsible for food...
Read more(HU) A dm megőrizte piacvezető pozícióját: több mint 8 százalékos forgalmi emelkedést értek el
Sorry, this entry is only available in HU....
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Dm and rossman innovate with machines
Customers can buy shampoo, shower gel and other drug paraphernalia through refillable vending machines in the Czech Republic – penzcentrum.hu wrote. Dm and Rossman promise that the solution will be...
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Magazine: Differing trends for discount supermarkets
Sales by discount supermarkets only increased by 0.1 percent in Germany in the first half of the year. Low prices attract German consumers less than they used to – reported...
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We can save the world with soap! Start with small steps!
What can we do if we want to integrate sustainability into everyday practice? In the fall, dm launches an educational program and community challenge to raise awareness of the small...
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Magazine: KPMG: Promotional leaflets are the most useful – for the time being
More and more information is available to shoppers for deciding where to do their shopping. Most of them still opt for traditional shops, but the good old retail channels mustn’t forget...
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Magazine: Generation Y is coming – and they want everything at once
As the purchasing power of Generation Y – consumers born between 1980 and 1995 – is growing, various aspects of sustainability are becoming more and more important. So that FMCG companies...
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Austria: Sales stagnation for discounters
In 2019 the combined market share of discount supermarket chains Aldi (called Hofer in Austria) and Lidl dropped to 26.1 percent – in 2018 their share was 26.6 percent. At the...
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Shoppers want the personal contact
In May JLL published a study about the future of retail. From this we learned that 65.2 percent of ‘veteran’ consumers need a professional’s help when shopping, for Baby Boomers entertainment...
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Sustainability developments: dm and Rossmann
German-based drugstore operators dm and Rossmann, along with clothing retailer Globus, launch information campaign on waste separation and waste reduction on behalf of the Recyclate Forum. On 25th July, German-based...
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Domestic products on the shelves of dm! The dmStart competition has ended!
The dm launched a product competition called dmStart! The aim of the application is to embrace new start-ups in Hungary and offer more exciting, innovative, sustainable products to the shoppers....
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dm: focusing on the loyalty programme and the online channel
Sales by dm Kft. jumped nearly 8 percent in the first half of the 2019 financial year with a turnover of EUR 172.586 million. Marketing and PR manager Roland Kanyó informed...
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Randstad Employer Brand Research 2019 – Will there be enough workers in retail trade and in the FMCG sector?
Várkert Bazár hosted the event where the results of the Randstad Employer Brand Research were presented for the sixth time. Jacques van den Broek, global CEO of Randstad was also...
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