Tag "dezodor"

Body odour free zone

This article is available for reading in Trade magazin 2023/5 Like-for like value sales augmented by 22.5% in the deodorant market in 2022, and volume sales increased by 2.2%. Mariann...

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The innovation of Rossmann and Respray was presented

In front of many celebrities and eco-conscious influencers, the innovation of the drugstore chain and Respray, the refillable deospray technology, debuted in the Rossmann store in Budaörs. Eszter Ónodi, Nóra...

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Vegan deodorant brand now available in UK supermarkets and pharmacies

Early in 2022, zero-plastic deodorant refill brand Wild Cosmetics successfully raised more than €5 million to expand into Germany, The Netherlands and other European countries. Already a success in the...

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Recycled Aluminum for Deodorant Sprays

Drugstore retailer Rossmann is taking further steps toward sustainability with its own brand Isana. Twelve deodorant sprays are getting sustainable packaging. Instead of using primary aluminum, Rossmann says it will...

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Fragrances tuned to moods

The breakout of the COVID-19 pandemic changed our lives, many people started working from home, people meet others much less often and they don’t frequent gyms. Consequently, deodorant sales reduced...

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Practical and stylish: Gift packs under the Christmas tree

Unilever Magyarország Kft.’s brand manager Lili Kovács told our magazine that the most important decision-making factors for shoppers when buying a Christmas gift pack are a stylish look, the right...

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AXE Wild

Nature is full of exciting, wild and unexpected things! Axe Wild deodorants and shower gels were inspired by nature. We selected the wildest, most exotic and unexpected components, in order...

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NIVEA has created the world’s first Beauty Elixir

NIVEA has created the world’s first Beauty Elixir deodorant, which contains precious milk extract, vitamins and minerals to nourish and protect the skin in the armpits, making it beautiful even...

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Magazine: Competing for the consumers – but obviously no sweating is involved!

According to Katalin István, brand and trade marketing manager of Henkel Magyarország Kft., deodorant sales grew above the beauty product average in terms of both value and volume in 2018. Roll-on...

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Magazine: Confident deodorant market, widening product selection

In 2017 sales kept growing in the deodorant category. Brand manufacturers reported a single-digit sales growth in both value and volume. Noémi Patai, junior brand manager of Unilever Magyarország told our magazine...

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A Hungarian male spends an average of 2500 HUF on cosmetics

Men in Hungary still believe in the trinity of shower gel, shampoo, and deodorant, but there is no big difference between the two sexes in terms of monthly spending –...

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More deodorant purchased

Deodorant is one of the top 5 highest-turnover categories from the 70 household chemical and cosmetics categories audited by Nielsen. Between November 2014 and October 2015 the size of the...

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Rexona created the new Active Shield product line

Rexona created the new Active Shield product line, which provides efficient protection against unpleasant body odour caused by bacteria. The product contains fresh, citrus-scented microcapsules which are activated by movement...

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Nielsen: 2.4 million units of body care gift packages were sold before last Christmas

2.4 million units of body care Christmas gift packages were sold before last Christmas in November-December last year in a value of almost 4 billion HUF. “The shower gels and...

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Men are more loyal to their favourite deodorant

As the temperature keeps rising, unpleasant body odour and sweating are becoming a problem to many. Viktória Tantics, brand activation manager with Beiersdorf Kft. told our magazine that the company’s...

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