Tag "dezodor"
Body odour free zone
Date: 2023-04-25 21:22:49
This article is available for reading in Trade magazin 2023/5 Like-for like value sales augmented by 22.5% in the deodorant market in 2022, and volume sales increased by 2.2%. Mariann...
Read more
The innovation of Rossmann and Respray was presented
Date: 2023-01-31 11:39:33
In front of many celebrities and eco-conscious influencers, the innovation of the drugstore chain and Respray, the refillable deospray technology, debuted in the Rossmann store in Budaörs. Eszter Ónodi, Nóra...
Read more
Vegan deodorant brand now available in UK supermarkets and pharmacies
Date: 2022-03-11 08:10:41
Early in 2022, zero-plastic deodorant refill brand Wild Cosmetics successfully raised more than €5 million to expand into Germany, The Netherlands and other European countries. Already a success in the...
Read more
Recycled Aluminum for Deodorant Sprays
Date: 2022-01-14 08:50:32
Drugstore retailer Rossmann is taking further steps toward sustainability with its own brand Isana. Twelve deodorant sprays are getting sustainable packaging. Instead of using primary aluminum, Rossmann says it will...
Read more
Fragrances tuned to moods
Date: 2021-05-10 07:45:21
The breakout of the COVID-19 pandemic changed our lives, many people started working from home, people meet others much less often and they don’t frequent gyms. Consequently, deodorant sales reduced...
Read more
Practical and stylish: Gift packs under the Christmas tree
Date: 2020-10-05 10:23:27
Unilever Magyarország Kft.’s brand manager Lili Kovács told our magazine that the most important decision-making factors for shoppers when buying a Christmas gift pack are a stylish look, the right...
Read more
NIVEA has created the world’s first Beauty Elixir
Date: 2019-09-02 07:54:21
NIVEA has created the world’s first Beauty Elixir deodorant, which contains precious milk extract, vitamins and minerals to nourish and protect the skin in the armpits, making it beautiful even...
Read more
Magazine: Competing for the consumers – but obviously no sweating is involved!
Date: 2019-04-15 07:21:49
According to Katalin István, brand and trade marketing manager of Henkel Magyarország Kft., deodorant sales grew above the beauty product average in terms of both value and volume in 2018. Roll-on...
Read more
Magazine: Confident deodorant market, widening product selection
Date: 2018-04-13 07:17:24
In 2017 sales kept growing in the deodorant category. Brand manufacturers reported a single-digit sales growth in both value and volume. Noémi Patai, junior brand manager of Unilever Magyarország told our magazine...
Read more
A Hungarian male spends an average of 2500 HUF on cosmetics
Date: 2017-05-18 11:05:04
Men in Hungary still believe in the trinity of shower gel, shampoo, and deodorant, but there is no big difference between the two sexes in terms of monthly spending –...
Read more
More deodorant purchased
Date: 2016-03-21 10:14:48
Deodorant is one of the top 5 highest-turnover categories from the 70 household chemical and cosmetics categories audited by Nielsen. Between November 2014 and October 2015 the size of the...
Read more
Rexona created the new Active Shield product line
Date: 2016-03-04 09:38:52
Rexona created the new Active Shield product line, which provides efficient protection against unpleasant body odour caused by bacteria. The product contains fresh, citrus-scented microcapsules which are activated by movement...
Read more
Nielsen: 2.4 million units of body care gift packages were sold before last Christmas
Date: 2015-12-08 11:51:38
2.4 million units of body care Christmas gift packages were sold before last Christmas in November-December last year in a value of almost 4 billion HUF. “The shower gels and...
Read more
Men are more loyal to their favourite deodorant
Date: 2015-03-25 12:09:56
As the temperature keeps rising, unpleasant body odour and sweating are becoming a problem to many. Viktória Tantics, brand activation manager with Beiersdorf Kft. told our magazine that the company’s...
Read more