Tag "boltválasztás"

Pricing and promotions through the eyes of the consumer

Food prices are rising and shoppers are worried – reveals the latest Nielsen ‘Shopper Trends’ survey. Back in 2017 growing food prices was only the 6th biggest shopper concern, but...

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Magazine: Hungarians are now doing their daily shopping in discount supermarkets too

Discount supermarkets continue their conquest in 2019. What is more, the process has reached a new phase in European markets: these stores are transforming into some kind of service provider,...

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Nielsen: chocolate Santa Clauses brought the two-thirds of the turnover

Chocolates are the biggest favorites of the Christmas holiday season: over 400 million tonnes ie over eight million was sold in October-December 2016, according to the 90 food category of...

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Magazine: The most influential retail trends in 2016

How did Hungarian FMCG retail perform in 2016? Value sales improved by 2.8 percent if compared with the 2015 level. Volume sales dropped 1.1 percent and prices augmented by 3.9...

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Nielsen: we want a pleasant shopping experience when we choose a store

When people generally select among four or five grocery stores the number one aspect is the pleasant purchasing experience. The second most important factor is to find easily and quickly...

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GfK: high demand may remain for IT products and small household appliances next year

The high demand may remain for IT products and small household appliances in the coming year, as 67 percent of the Hungarians plan to buy IT and 57 percent household...

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Everything that influences shopping decisions

Nielsen’s complex marketing mix model is suitable for analysing many aspects in addition to price, when it comes to influencing store sales. It is noteworthy that store choice drivers are...

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