Tag "Black Friday"
Temu and Shein’s aggressive marketing strategy is reshaping the Black Friday market
Temu and Shein’s online marketing campaigns are causing significant difficulties for competing retailers and brands, especially during the Black Friday period. The two fast-growing e-commerce platforms spend huge amounts of...
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Black Friday: From a one-day sale to a month-long shopping frenzy
Black Friday, the huge wave of price reductions that started in the United States, has now taken deep roots in Hungary. The shopping frenzy, which was originally limited to a...
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Will the craftsman or Temu sign be under the tree? – a survey was conducted by the Hungarian crafts website Meska
According to a survey by the Meska online craft marketplace, nearly 80% of people are buying personalized gifts this Christmas, a significant portion of which are handmade surprises. The research...
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Black Friday deals at the largest domestic chains: Lidl, Tesco, Spar and many others
Black Friday fever will not leave customers and retail chains indifferent in 2024. Although the concept of “Black Friday” in the traditional sense now extends to almost every day, the...
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A 30 percent discount is needed to succeed on Black Friday
This Black Friday season, consumers are expected to shop more than last year, but they will definitely be better prepared: 38% of them have already used or plan to use...
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Preparing for the holiday peak: this is how courier services operate during the Christmas period
As the holiday season approaches, online stores and courier services are preparing for the busiest time of the year. Based on the experience of recent years, the number of orders...
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Courier services are preparing for a record season before Christmas
As the holiday season approaches, more and more people are browsing the offerings of online stores. Based on the experience of previous years, the volume of orders increases several times...
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GVH helps ensure that no one gets unpleasant surprises during Black Friday
Black Friday is already in full swing, stores and webshops are announcing their best deals every day. In order to avoid unpleasant surprises for consumers, the Economic Competition Office (GVH)...
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Hungarian Black Friday is 10 years old – from bargain hunting to conscious shopping
Black Friday in Hungary has changed a lot in 10 years: while initially it was characterized by huge sales and impulse purchases, today more conscious, planned shopping takes place. Instead...
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Euronics continues to expand – with two new stores and more than 5,000 collection points
Euronics is heading into the holiday season with significant improvements and a new scenario. By mid-November, two new stores were opened in Dunaharaszti and Kecskemét, but the number of pick-up...
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Avoid the traps! – Black Friday is already roaring
Although the official date of Black Friday is only November 29, customers can already find plenty of sales and campaigns advertising shockingly high discounts. The Economic Competition Authority (GVH) launched...
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Black Friday differently: Euronics’ new campaign holds a crooked mirror
Euronics is preparing for this year’s Black Friday season with a new scenario and philosophy. Black November covers almost the entire month of November, and the campaign prepared for it...
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The countdown has begun, Black Friday is here in a month
Although the official Black Friday will be only one month from now, on November 29, the promising offers and various tempting promotions are already hitting each other. The Economic Competition...
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2024 Holiday Trends: Food Takes Center Stage as Consumers Plan Celebrations
From Halloween candy hoarding to hosting family gatherings, food is shaping up to be the centerpiece of Americans’ holiday celebrations this year, especially as consumers carefully navigate their spending and...
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Black Friday: GVH warns of the importance of conscious shopping before the sale season
Although the official Black Friday will only take place on November 29, various tempting offers and sales have already appeared, with which retailers are trying to grab the attention of...
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Black Friday 2024: more aware customers and a turnover of 160 billion is expected
Although Black Friday is no longer as attractive to customers as it used to be, this year’s turnover may still reach HUF 150-160 billion, according to recent research by Publicis...
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Will Temu’s new competitor disrupt the Hungarian market?
Recently, a new webshop giant appeared on the Hungarian market, which is the largest online marketplace with a European background, where the number of active customers in the entire region...
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The second-hand market in Hungary is expanding dynamically: the iPhone and Apple Watch are the best sellers
The market for second-hand devices grew by 12% globally, but there are outstanding results in Hungary as well: an online marketplace doubled its turnover compared to last year, indicating the...
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Three significant differences emerged from the shopping habits of Glamor Days and Black Friday in Hungary
According to a recent survey by Pepita.hu, 3 significant differences emerged from the shopping habits of Glamor Days and Black Friday in Hungary: · women are significantly more active during...
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An exciting period in the Hungarian parcel delivery market: challenges and transformations in the sector
Hungarian parcel delivery companies have faced many challenges in recent years, since after a rapid growth during the pandemic, returning customer habits, rising costs and new regulations weighing on the...
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This Christmas shoppers will be using technology to hunt for the best deals
In the 2023 Christmas season online sales are estimated to have reached USD 1.17tn globally, a 3% increase from the previous year. This article is available for reading in Trade...
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Hungarians are increasingly open to used technical products
At its press conference held on August 27, Rejoy announced that they will soon expand their product range with laptops, thus further strengthening their position on the used electronic devices...
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Promotion season 2023 – The declining demand enhance promotional activities
Global consumer durables market ends year struggling with slowdown The global technical electronics and consumer durables (T&D) market faces a challenging promotional season again this year. Despite this, the consumer...
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Giving Friday – with HUF 30 million, dm supports the education of children for a healthy lifestyle
Five years ago, dm decided to redefine Black Friday and, instead of sales, donate 5 percent of its total turnover that day to support a social cause. 5% of the...
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The Artkartell campaign for Black Friday: “Invest in works of art instead of overconsumption!”
Artkartell “Invest in works of art instead of overconsumption!” is organizing an art fair in connection with Black Friday, which can be visited by those interested in Goli Park in...
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This year’s Black Friday broke all records in America
According to a recent report by Adobe Analytics, Black Friday e-commerce spending in the United States showed a significant 7.5% year-over-year increase, reaching a record total of $9.8 billion, CNBC...
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Survey: we would need a shopping-free period
Compulsion to buy and overconsumption, or Black Friday is upon us again. But as a result of the promotions, in many cases, some of the products purchased unnecessarily end up...
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Black Friday at Auchan lasts until the end of the month
Until the end of November, there will be big price reductions in Auchan hypermarkets, which now primarily do not apply to food, but to so-called non-food products, i.e. broadcasting equipment,...
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Black Friday is upon us – GVH helps businesses learn the right pricing practices
With a new podcast episode, the Economic Competition Authority helps businesses apply appropriate pricing practices. The podcast episode is part of the information campaign of the national competition authority, in...
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E-retailers can expect more impatient customers during the holiday season
During the upcoming Black Friday and Christmas period, proper service to online customers is in the primary interest of retailers. Not at a good enough price, with good quality, but...
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