E-retailers can expect more impatient customers during the holiday season
During the upcoming Black Friday and Christmas period, proper service to online customers is in the primary interest of retailers. Not at a good enough price, with good quality, but expectations must be met on time and there is room for improvement. According to a recent domestic survey, every second online customer experienced a delivery delay (49%) in the past year, every third delay exceeded 2 days. We are the most impatient when we order food, we can hardly wait even 2 hours. It also turned out that most of us would like free returns if we could change something.
In a survey conducted before the upcoming Black Friday and Christmas rush, Cégmenedzser Szoftver Kft.* examined what it takes to make both the customer and the retailer more satisfied after the period with the highest turnover. A survey conducted involving more than 600 online shoppers also asked about a less studied factor, time. The responses show that half of the consumers have already received their ordered package late in the past year. Compared to the pre-announced delivery time, the average delay was 23 hours.
Related news
6 in 10 Gen Zs prioritise user experience and trustworthy reviews
Over 75% rely on reviews and customer service when shopping,…
Read more >There are serious sustainability issues with packaging in e-commerce
With the rise of online shopping, the optimization of packaging…
Read more >Industry trends are driving the corrugated board segment
IMARC Group, one of the world’s leading strategic consulting and…
Read more >Related news
OECD: Food price inflation fell sharply in most countries
The Paris-based Organization for Economic Cooperation and Development, the OECD,…
Read more >Nébih experts examined the cheapest foods
In order to protect consumers, the National Food Chain Safety…
Read more >Szentkirályi Magyarország’s deposit-fee PET bottles are already on store shelves
Szentkirályi Hungary was one of the first to start the…
Read more >