Black Friday differently: Euronics’ new campaign holds a crooked mirror

With this year’s Black November campaign, Euronics supports smart shopping, where consumers buy products they actually use instead of unnecessary impulse purchases. During Black November, Black Friday and the Christmas season, the goal is therefore for customers to opt for quality, long-lasting products while avoiding fake sales and unnecessary purchases.

A wish list helps you find what customers want

“We’re entering this year-end frenzy with honest, no-frills offers, offering real value while also reminding consumers why they should shop thoughtfully. During the campaign, we show self-ironically and honestly how many unnecessary, impulsive purchases end up in people’s baskets – just think of absurd tools like the vegetable sculpting kit. This year, for the first time, we used a wish list to assess what customers want most, and the information collected in this way helps us to adapt our offers to customer expectations as best as possible. In two weeks, as many people used this function as in 4 months, and most of them added a TV, coffee maker, heat pump dryer, smartphone and front-loading washing machine to their wishes. And our message accompanies the campaign: You don’t have to go crazy – shop smart and choose useful products. That’s it”

– added Tibor Metykó, chief customer officer of Euronics. By the way, the campaign started as a teaser already in October, ahead of the noise around Black Friday.