Tag "Az év promóciója"

“Play for a Greener Future” promotion winners

The main prize of the “Play for a Greener Future” sustainability promotion has been ceremonially presented in Hajdúnánás. This article is available for reading in Trade magazin 2024/4 Henkel and...

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Resilience is now more important in the advertising industry too

An interview with Adrienn Krajczár, POS Services Kft.’s sales and business development director. – How did the last two years influence the stability of POS Services Kft.? – In general...

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Waiting patiently

Waiting is one of the hardest things to do in the business sector. It doesn’t matter whether you are waiting for the decision on a grant application you submitted, the...

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We are starting!

This is what I always say before the editorial staff start its online meeting or when I open a conference, and these are my words now, when I hand you...

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Changing shoppers, changing needs

The ‘Most successful promotion of the year’ competition and the related one-day conference give us a special opportunity to get to know shoppers’ opinion directly. In former years the results were...

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Magazine: According to the shoppers (Part 2)

The mechanism of promotional games and the value of prizes that can be won have great influence on how much shoppers want to participate. Complicated rules, logoed gifts and prizes that...

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Magazine: Winners received the ‘Most successful promotion of the year’ award

The ‘Most successful promotion of the year’ awards were presented for the 10th time. On 19 April 2018 the venue was Boscolo Hotel Róma in Budapest, where the organiser Trade magazin’s...

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Penny Market: a smart solution for 20 years

Discount store chain Penny Market is owned by German group REWE, which employs 330,000 people in 20 European countries and operates more than 15,000 stores. Penny Market is 20 years...

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