Body odour free zone
This article is available for reading in Trade magazin 2023/5
Like-for like value sales augmented by 22.5% in the deodorant market in 2022, and volume sales increased by 2.2%.
Mariann Karsai, Henkel Magyarország Kft.’s brand manager:

Mariann Karsai
brand manager
Henkel Magyarország
“Drugstores are the most important sales channel (54.4%) in the category, followed by hypermarkets (21.6%). Aerosol was the most popular format with a 50.4% share in sales, the runner-up was stick deodorant at 24.1%, and roll-on deos were the third most popular with a 16.9% share in the category. The combined share of pump and cream deodorants was 8.7%.”
Sustainability and fragrances for every mood
Henkel Magyarország Kft.’s Fa brand came out with Men Fine Fragrances antiperspirant deodorants in 2022, in special coffee and red cedar fragrances, in multiple formats. Mariann Karsai explained that Henkel is working hard to make deodorants more sustainable. For instance the 2021 renewal of Fa products involved removing the caps from aerosol deodorants, in order to cut down on plastic waste.

Every second deodarant sold is an aerosol product
Typically consumers decide which deodorant to buy based on fragrance.

Gábor Szabó
PR-manager
Florin
“This factor is followed by the expectation not to leave a sticky feeling, and shoppers also like it if their deodorant isn’t expensive”
– added Gábor Szabó, Florin Vegyipari és Kereskedelmi Zrt.’s PR manager.
Shoppers also want their deodorant to be effective, and the recommendation of friends and family members is very important in deciding which product to put their trust in. When it comes to fragrance deodorants, consumer choice is often influenced by mood or season.
Florin is the only cosmetics manufacturer in Hungary that produces aerosol products. The company’s Dermaflora 0% free-from cosmetics contain aloe vera and they are very popular. //
Related news
Brands under the Christmas tree
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >PET pirates take to the water again to clean up Lake Tisza
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Inflation has accelerated
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Related news
There are both positives and negatives in the new Hungarian certificate
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >KSH: In the second quarter of 2025, the economic performance exceeded the second quarter of 2024 by 0.2 percent
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Consumer price inflation accelerated in the euro area in August
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >