Tag "Henkel Magyarország"
New products in the shower and outside!
This article is available for reading in Trade magazin 2024/11 According to a NIQ report, the shower gel market grew by 16.7% year-on-year in the January-August 2024 period. This growth...
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Signature 40 once again – Signature Platform takes things to the next level: Signature Alumni Club launched
This article is available for reading in Trade magazin 2024/11 Márton Nagy: – We are happy to report that we took things to the next level, as we received exactly...
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Men’s hair care: style and innovation
This article is available for reading in Trade magazin 2024/10 Mariann Karsai, brand manager of Henkel Magyarország Kft. informs that according to NIQ data, in the first half of 2024...
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Sustainable freshness
Az ősz beköszöntével nem csupán a természet öltözik új ruhába, hanem háztartásaink is megújulást igényelnek. Az FMCG szektor szereplői számára ez az időszak különösen fontos, mivel ilyenkor az emberek fokozott...
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Winners of this year’s Symbol of Sustainability competition announced
Trade magazin has organised the Symbol of Sustainability competition for the fifth time. From the entries 14 winners were selected in seven categories. Symbol of Sustainability seeks to showcase successful...
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Somat 5in1 dishwasher capsule
The first 5 chamber dishwasher capsule in the market. High-performance Somat capsule, containing powder format dishwasher detergent and 4 individual dishwashing gel chambers, in biodegradable, water-soluble film. Contact: Henkel Magyarország...
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Promotion of the Year awards presented at a trade conference
This year the “Promotion of the Year 2024” awards ceremony took place on 18 April, organised by Trade magazin and bringing together key players from the FMCG sector for the...
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Dishwashing: switched to eco mode
Last year the market of both dishwasher detergents and washing-up liquids developed nicely, with double-digit growth month on month. This article is available for reading in Trade magazin 2024/6-7 “In...
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Hair care in new dimensions
Last year the hair market grew by 18.3% in value compared to the previous year. This article is available for reading in Trade magazin 2024/4 Renewal inside and outside “The...
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Syoss Intense Plex
New Syoss Intense Plex – Unbreakable shine by restoring millions of hair bonds. For severely damaged hair. Contact: Henkel Magyarország Kft. Eszter Guba junior brand manager, Mariann Karsai brand manager;...
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Schwarzkopf brand renewal
In 2024 the entire Schwarzkopf portfolio, as well as the Gliss brand, undergoes a major renewal, both in terms of brand message and product innovation. Contact: Henkel Magyarország Kft. Mariann...
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Perwoll Color Renew for coloured clothes
Perwoll makes your clothes look and feel new again – after just 10 washes. NEW? No. Washed with Perwoll! Contact: Henkel Magyarország Kft. Viktória Szirmák-Szabó brand manager; T.: +36-30-151-4769; e-mail: viktoria.szabo@henkel.com...
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Persil EXPERT Stain Removal Discs
In 2024 we are launching our renewed Persil EXPERT range, providing customers with expert solutions for fragrant clothes, sensitive baby skin or even stubborn stains. The latest addition to the...
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GotGloss frizz control cream, GotGloss shine finish / Got2b
Usage results in radiant hair with a glass-like shine! Heat protection up to 230°C. The product tames frizz. The secret of shiny and glossy hair. 150ml/200 ml Contact: Henkel Magyarország...
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CSR Hungary has been rewarding responsible businesses and organisations for more than fifteen years
At the end of October, the 16th edition of the CSR Hungary Award – the Hungarian Business Responsibility Award – took place in the Gundel Palace, on the evening of...
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Csurran vagy cseppen?
A mosogatószerek és eszközök piacára is rányomta bélyegét az elmúlt időszak. A fogyasztók amellett, hogy keresik a gazdaságos, takarékos megoldásokat, próbálják a mosogatáshoz szükséges eszközöket is minél hosszabb ideig használni....
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Együtt hajóztunk (2. rész)
Szeptember 25–29. között Tapolcán, a Hotel Pelionban gyűlt össze a Trade Flotta közel 1100 fős hajóhada, hogy a Business Days konferencia keretében számba vegyék az elmúlt időszak viharait, zátonyait, és...
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Perwoll also participated in the Sustainable Fashion Day
A special themed event took place on October 7 with the participation of prominent representatives of the Hungarian fashion industry. This year, for the first time – but hopefully in...
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Egyre jobban hajlunk a hajápolásra
A járvány alatt átrendeződő fogyasztói szokások még mindig erősen érezhetőek a hajápolási piacon. A megnövekedett otthon töltött idő, a korábban fodrász által végzett kezelések otthoni rutinba való beépítése továbbra is megmaradt....
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Skincare is at the top of the list!
This article is available for reading in Trade magazin 2023/5 Mariann Karsai, brand manager of Henkel Magyarország Kft.: “NielsenIQ data reveal that in comparison with 2021, value sales elevated by...
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Hand-washing or dishwasher?
NielsenIQ has reported that washing-up liquid sales augmented by approximately 15% in 2022 – value sales grew around 20%, but volume sales dropped 6%. This article is available for reading...
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Body odour free zone
This article is available for reading in Trade magazin 2023/5 Like-for like value sales augmented by 22.5% in the deodorant market in 2022, and volume sales increased by 2.2%. Mariann...
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Gliss Night Elixir leave-in overnight hair mask
Innovative leave-in overnight hair mask with the HAPTIQ technology, which penetrates deep into the hair fibre, rebuilding and regenerating its structure while you are sleeping. The product can be used...
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Hair raising new innovations
We can differentiate between three segments in the hair care category: shampoo, conditioner and treatment. Hair care in general produced a robust, 16.6% value sales growth in 2022. Serum and...
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Renewed Tomi laundry detergents
Thanks to the effective formula, renewed Tomi laundry detergents deliver extra strong performance against stains already from 20°C, and they make large quantities of dirty clothes clean and fresh by...
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Will there be a way out of the maze of unit prices?
In the past the only way to wash clothes was using some kind of washing powder. Once the category started expanding, shoppers gradually began buying liquid laundry detergents and laundry...
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No clothes left dry…
According to Yvette Krubl, Procter&Gamble’s corporate communications manager in Central and Eastern Europe, laundry detergent volume sales stayed put in the July 2021-June 2022 period, while in value sales there...
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We had both feet on the (play)ground (Part 2)
Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG sectors in Hotel...
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Nature Box Hair Butter 4 in 1 Avocado hair mask
Natural hair care at a new level, with the new Nature Box Hair Butter 4 in 1 Avocado hair mask! This deep repair hair mask is the perfect choice for...
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