Tag "Henkel Magyarország"

Hair care goes way beyond hygiene

Those days when washing hair was a simple hygiene and care routine are behind us, today it is a real beauty care practice. Zsófia Gózon-Karajz, L’Oréal Magyarország Kft.’s trade marketing...

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Magazine: The picture is getting clearer

Viktória Müller, Unilever Magyarország Kft.’s brand manager told our magazine that demand increased for cleaning products with a disinfecting function. “Branded products have improved their performance, as shoppers trust these...

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Gliss Aqua Revive 7sec hair mask

Gliss Aqua Revive 7sec hair mask for dry hair. High-efficiency Gliss hair mask only needs 7 seconds to revive dry hair. Regenerated hair that you fall in love with every...

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Fragrance is a key factor in fabric softener buying

According to Tímea Kuk, Unilever Magyarország Kft.’s brand manager, fabric softener value sales grew in 2021, but volume sales (and also the number of products sold) decreased. This indicates that...

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SYOS KERATIN intense conditioner

SYOS KERATIN intense conditioner for avoiding split ends, with protein and a formula that contains lotus flower for strong and resistant hair. No more messy hair, plus your hair becomes...

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N.A.E. Tisztító shampoo refill

N.A.E. purifying shampoo refill, with organic sage and mint extracts. The shampoo gently cleans your hair and scalp, for a light and fresh hair feeling. One refill contains as much...

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Gliss Aqua Revive 7sec hair mask

High-efficiency Gliss hair mask revives dry hair in just 7 seconds. It gives your hair a long-lasting feeling of hydration, providing intense regeneration and glossy shine to your hair. Contact: Henkel...

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Magazine: Dr Ágnes Fábián: Specialised knowledge and individual characteristics are needed to make a career

In the latest episode of the Future Talks podcast Dr Ágnes Fábián was Szilvia Krizsó’s guest. This article features parts of the conversation, but you can find the whole interview...

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Gels are the most popular, followed by laundry detergent capsules and powders

Csilla Pásztor, Henkel Magyarország Kft.’s brand manager relied on Nielsen data when she informed us that laundry detergent sales dropped 0.4 percent in January-September 2021 – value sales were up...

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Business Days 2021 – The 8th wonder of the world (Part 2)

Nearly 800 participants turned up to discuss the 8th wonder of the world – the restart of the sector – during the 5 five days of the Business Days conference,...

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Syoss Intensive hair masks

New 3 in 1 Syoss hair masks in economical 500ml size. The product can be used before and after washing the hair, either as a rinse out or a no...

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Sustainable groceries are gaining ground

The most important directions in food industry innovation target sustainability trends. According to Attila Vörös, managing director of the Federation of Responsible Food Manufacturers (FÉSZ), during the pandemic companies were...

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Exciting careers discussed at the TMC barbecue

Both physical and online presence was possible at Trade Marketing Club’s (TMC) annual summer barbecue, and 80 people registered for participation. Trade magazin’s editor-in-chief and TMC founder Zsuzsanna Hermann welcomed...

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Nature Box Power Shot

The most intensive Nature Box care formula so far! Intensive care for damaged and stressed hair with 5 times more cold pressed oil*. 99 percent of ingredients are natural and the packaging...

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Efficiency, scent and something extra

In 2020 the value of the laundry detergent market increased by 2.5 percent, which was much less than the +7.2 percent in 2019; volume sales stagnated last year – informed...

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Magazine: Restructuring and renewal

Unilever Magyarország Kft.’s experts quoted Nielsen data to reveal that the shower gel market expanded by 2.09 percent in value in 2020, while in volume sales it stayed put. Value...

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Lives and careers abroad

Our magazine interviewed four managers who had spent a long time in other countries. Zsuzsa Szak (SZZS), general manager of beauty care at Henkel Magyarország Kft., Dániel Buzási (BD), country...

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Fragrances tuned to moods

The breakout of the COVID-19 pandemic changed our lives, many people started working from home, people meet others much less often and they don’t frequent gyms. Consequently, deodorant sales reduced...

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Somat Excellence 4in1 capsules

Somat Excellence 4in1 capsules are made up of a powder and three separate gel compartments, which are packaged in biodegradable, water-soluble plastic wrap. The active formula ensures the trouble-free removal...

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Gliss 7 sec Express Repair

The new Gliss 7sec Express Repair hair mask gives the hair a glossy and smooth finish in only 7 seconds. The hair mask repairs the hair and makes it look...

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CSR Hungary Summit: COVID has created the opportunity for a new beginning

The 2-day CSR Hungary Summit was organised online at the end of last year. On the first day participants discussed many COVID-related issues. Júlia Takács, founder and managing director of...

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Magazine: It has never been truer: Cleanliness is next to healthiness!

Zsuzsa Petrikovics, Unilever Magyarország Kft.’s brand manager reported to Trade magazin that the pandemic induced a 35-percent rise in cleaning product sales in 2020. She revealed that sales grew way...

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Magazine: Body care isn’t a luxury any more, it is a basic need

According to Ildikó Berger, junior brand manager of Henkel Magyarország Kft., from March hand cream and body care product sales increased due to the pandemic. This trend also manifested in...

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Business Days 2020 – Our conference wasn’t cancelled…Vol. 3

On Thursday morning Bálint Zsinkó, a member of the Chain Bridge Club and Zoltán Fekete, secretary general of Branded Goods Association Hungary were the moderators. Governments and rooms for manoeuvre...

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(HU) K2r Színfogó® Teljes Védelem ECO

Színfogó® attracts dye particles that dissolve during washing like a magnet, trapping them to protect the clothes from unwanted colour and from washing accidents. The proof can be seen on...

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Practical and stylish: Gift packs under the Christmas tree

Unilever Magyarország Kft.’s brand manager Lili Kovács told our magazine that the most important decision-making factors for shoppers when buying a Christmas gift pack are a stylish look, the right...

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With efficient tools for achieving sustainability

The pandemic came like an evolutionary shock to everyone, generating a crisis in demand and supply – and entailing an existential crisis as well. Hungarian FMCG companies reacted well to...

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A pleasant scent instead of an embarrassing odour

Szandra Csendes, brand manager of Unilever Magyarország Kft. said: the deodorant market – in both the women’s and the men’s segment – is characterised by a slower sales growth than...

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More dishwasher use than manual washing-up

The washing-up category has seen a dynamic growth, mainly driven by the ever-increasing penetration of dishwashers. Customers prefer premium products, and ingredients, as well as environment-friendly nature of each product...

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Magazine: Green products target conscious shopper groups

In the drug and beauty product category, the values that small, alternative organic, eco and natural brands represent are now more and more adopted by the product lines and sub-brands...

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