Henkel Magyarország - Trademagazin

Hair care in new dimensions
Date: 2024-04-09 09:40:48

Last year the hair market grew by 18.3% in value compared to the previous year. This article is available for reading in Trade magazin 2024/4 Renewal inside and outside “The...

Silan
Date: 2024-04-05 08:45:50

Silan Fresh Sky fabric softener concentrate 68 washes – 748ml Silan Aromatherapy Magic Magnolia fabric softener concentrate 54 washes – 594ml Silan Aromatherapy Ocean Fresh fabric softener concentrate 54 washes...

Syoss Intense Plex
Date: 2024-03-27 08:45:06

New Syoss Intense Plex – Unbreakable shine by restoring millions of hair bonds. For severely damaged hair. Contact: Henkel Magyarország Kft. Eszter Guba junior brand manager, Mariann Karsai brand manager;...

Schwarzkopf brand renewal
Date: 2024-03-07 08:24:44

In 2024 the entire Schwarzkopf portfolio, as well as the Gliss brand, undergoes a major renewal, both in terms of brand message and product innovation. Contact: Henkel Magyarország Kft. Mariann...

Perwoll Color Renew for coloured clothes
Date: 2024-03-06 10:00:01

Perwoll makes your clothes look and feel new again – after just 10 washes. NEW? No. Washed with Perwoll! Contact: Henkel Magyarország Kft. Viktória Szirmák-Szabó brand manager; T.: +36-30-151-4769; e-mail: viktoria.szabo@henkel.com...

Persil EXPERT Stain Removal Discs
Date: 2024-03-05 11:26:50

In 2024 we are launching our renewed Persil EXPERT range, providing customers with expert solutions for fragrant clothes, sensitive baby skin or even stubborn stains. The latest addition to the...

GotGloss frizz control cream, GotGloss shine finish / Got2b
Date: 2024-03-04 11:17:38

Usage results in radiant hair with a glass-like shine! Heat protection up to 230°C. The product tames frizz. The secret of shiny and glossy hair. 150ml/200 ml Contact: Henkel Magyarország...

CSR Hungary has been rewarding responsible businesses and organisations for more than fifteen years
Date: 2024-01-09 10:42:48

At the end of October, the 16th edition of the CSR Hungary Award – the Hungarian Business Responsibility Award – took place in the Gundel Palace, on the evening of...

Csurran vagy cseppen?
Date: 2024-01-08 11:43:56

A mosogatószerek és eszközök piacára is rányomta bélyegét az elmúlt időszak. A fogyasztók amellett, hogy keresik a gazdaságos, takarékos megoldásokat, próbálják a mosogatáshoz szükséges eszközöket is minél hosszabb ideig használni....

Együtt hajóztunk (2. rész)
Date: 2023-12-20 11:31:23

Szeptember 25–29. között Tapolcán, a Hotel Pelionban gyűlt össze a Trade Flotta közel 1100 fős hajóhada, hogy a Business Days konferencia keretében számba vegyék az elmúlt időszak viharait, zátonyait, és...

Perwoll also participated in the Sustainable Fashion Day
Date: 2023-10-25 11:29:13

A special themed event took place on October 7 with the participation of prominent representatives of the Hungarian fashion industry. This year, for the first time – but hopefully in...

Egyre jobban hajlunk a hajápolásra
Date: 2023-10-20 11:23:38

A járvány alatt átrendeződő fogyasztói szokások még mindig erősen érezhetőek a hajápolási piacon. A megnövekedett otthon töltött idő, a korábban fodrász által végzett kezelések otthoni rutinba való beépítése továbbra is megmaradt....

Skincare is at the top of the list!
Date: 2023-05-25 10:57:38

This article is available for reading in Trade magazin 2023/5 Mariann Karsai, brand manager of Henkel Magyarország Kft.: “NielsenIQ data reveal that in comparison with 2021, value sales elevated by...

Hand-washing or dishwasher?
Date: 2023-05-17 11:11:19

NielsenIQ has reported that washing-up liquid sales augmented by approximately 15% in 2022 – value sales grew around 20%, but volume sales dropped 6%. This article is available for reading...

Body odour free zone
Date: 2023-04-25 21:22:49

This article is available for reading in Trade magazin 2023/5 Like-for like value sales augmented by 22.5% in the deodorant market in 2022, and volume sales increased by 2.2%. Mariann...

Gliss Night Elixir leave-in overnight hair mask
Date: 2023-04-12 09:37:38

Innovative leave-in overnight hair mask with the HAPTIQ technology, which penetrates deep into the hair fibre, rebuilding and regenerating its structure while you are sleeping. The product can be used...

Hair raising new innovations
Date: 2023-03-30 14:04:10

We can differentiate between three segments in the hair care category: shampoo, conditioner and treatment. Hair care in general produced a robust, 16.6% value sales growth in 2022. Serum and...

Renewed Tomi laundry detergents
Date: 2023-03-07 10:57:04

Thanks to the effective formula, renewed Tomi laundry detergents deliver extra strong performance against stains already from 20°C, and they make large quantities of dirty clothes clean and fresh by...

Will there be a way out of the maze of unit prices?
Date: 2023-02-28 11:25:13

In the past the only way to wash clothes was using some kind of washing powder. Once the category started expanding, shoppers gradually began buying liquid laundry detergents and laundry...

No clothes left dry…
Date: 2023-01-12 11:28:58

According to Yvette Krubl, Procter&Gamble’s corporate communications manager in Central and Eastern Europe, laundry detergent volume sales stayed put in the July 2021-June 2022 period, while in value sales there...

We had both feet on the (play)ground (Part 2)
Date: 2022-12-13 11:13:56

Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG sectors in Hotel...

Nature Box Hair Butter 4 in 1 Avocado hair mask
Date: 2022-12-13 08:16:19

Natural hair care at a new level, with the new Nature Box Hair Butter 4 in 1 Avocado hair mask! This deep repair hair mask is the perfect choice for...

Consumer Brands is taking Henkel’s purposeful growth program to the next level
Date: 2022-12-12 10:32:29

Consumer Brands is taking Henkel’s purposeful growth program to the next level by announcing the merger of the two global businesses, Laundry & Home Care and Beauty Care, under the...

Donations from Henkel fulfill big wishes
Date: 2022-12-07 11:50:30

Henkel Hungary has been cooperating with the Miracle Lamp Foundation for more than 5 years in order to fulfill the wishes of seriously ill children. While in the past two...

Oral hygiene has remained important
Date: 2022-09-28 11:06:15

Andrea Révfalvi, Colgate-Palmolive Hungary Kft.’s retail marketing manager (oral care): “Oral care and preserving oral health is increasingly important in the lives of consumers. Our Colgate, elmex and meridol brands...

Cleaning products continue to thrive
Date: 2022-09-26 09:39:59

Viktória Müller, Unilever Magyarország Kft.’s brand manager told Trade magazin that demand for disinfectants is now higher than before the pandemic. “The market is now more focused on branded products...

Gift packs with our favourite brands
Date: 2022-09-13 11:24:56

Nikolett Szőke, Unilever Magyarország Kft.’s brand manager believes that the success of Christmas gift packs depends on brand, price and the type/format of products in the pack. The top sets...

Syoss Keratin shampoo
Date: 2022-09-13 06:58:00

Syoss brings you the 750ml pump version of the popular Keratin shampoo. The formula of the large-sized Syoss Keratin shampoo contains blue lotus, which fills the cells in the inside...

(HU) Itt a Clin ProNature Grapefruit ablaktisztító
Date: 2022-09-09 07:57:52

The same level of cleaning efficiency that we are so used to from Clin, with minimal environmental impact! Sustainable formula: 99.9% natural ingredients, renewable raw materials. Sustainable packaging: the bottle...

Magazine: Change is inevitable and urgent
Date: 2022-09-02 06:29:37

According to data from the United Nations, from the food that is wasted globally 3 billon people could be fed. What makes the problem even worse is that 10% of...

Hair care in new dimensions Date: 2024-04-09 09:40:48

Silan Date: 2024-04-05 08:45:50

Syoss Intense Plex Date: 2024-03-27 08:45:06

Schwarzkopf brand renewal Date: 2024-03-07 08:24:44

Perwoll Color Renew for coloured clothes Date: 2024-03-06 10:00:01

Persil EXPERT Stain Removal Discs Date: 2024-03-05 11:26:50

GotGloss frizz control cream, GotGloss shine finish / Got2b Date: 2024-03-04 11:17:38

CSR Hungary has been rewarding responsible businesses and organisations for more than fifteen years Date: 2024-01-09 10:42:48

Csurran vagy cseppen? Date: 2024-01-08 11:43:56

Együtt hajóztunk (2. rész) Date: 2023-12-20 11:31:23

Perwoll also participated in the Sustainable Fashion Day Date: 2023-10-25 11:29:13

Egyre jobban hajlunk a hajápolásra Date: 2023-10-20 11:23:38

Skincare is at the top of the list! Date: 2023-05-25 10:57:38

Hand-washing or dishwasher? Date: 2023-05-17 11:11:19

Body odour free zone Date: 2023-04-25 21:22:49

Gliss Night Elixir leave-in overnight hair mask Date: 2023-04-12 09:37:38

Hair raising new innovations Date: 2023-03-30 14:04:10

Renewed Tomi laundry detergents Date: 2023-03-07 10:57:04

Will there be a way out of the maze of unit prices? Date: 2023-02-28 11:25:13

No clothes left dry… Date: 2023-01-12 11:28:58

We had both feet on the (play)ground (Part 2) Date: 2022-12-13 11:13:56

Nature Box Hair Butter 4 in 1 Avocado hair mask Date: 2022-12-13 08:16:19

Consumer Brands is taking Henkel’s purposeful growth program to the next level Date: 2022-12-12 10:32:29

Donations from Henkel fulfill big wishes Date: 2022-12-07 11:50:30

Oral hygiene has remained important Date: 2022-09-28 11:06:15

Cleaning products continue to thrive Date: 2022-09-26 09:39:59

Gift packs with our favourite brands Date: 2022-09-13 11:24:56

Syoss Keratin shampoo Date: 2022-09-13 06:58:00

(HU) Itt a Clin ProNature Grapefruit ablaktisztító Date: 2022-09-09 07:57:52

Magazine: Change is inevitable and urgent Date: 2022-09-02 06:29:37