Henkel Magyarország - Trademagazin

More dishwasher use than manual washing-up
Date: 2020-08-10 15:37:56

The washing-up category has seen a dynamic growth, mainly driven by the ever-increasing penetration of dishwashers. Customers prefer premium products, and ingredients, as well as environment-friendly nature of each product...

Magazine: Green products target conscious shopper groups
Date: 2020-07-20 07:28:27

In the drug and beauty product category, the values that small, alternative organic, eco and natural brands represent are now more and more adopted by the product lines and sub-brands...

Magazine: Mild but strict solutions against the insect invasion
Date: 2020-05-13 07:28:10

There has been a sales growth in the market of insecticides and insect repellents recently, due to the invasion of various insects. For instance last June-July a mosquito invasion occurred....

Henkel donates around 50,000 liters of disinfectant
Date: 2020-04-16 09:47:53

As part of its global solidarity program in the fight against the corona crisis, Henkel has announced that it will provide production capacities at short notice in order to produce...

Magazine: Future Store: More visitors than ever before
Date: 2020-04-07 06:54:32

Trade magazin first built its 150m² Future Store 10 years ago. This year at Sirha Budapest 2020 no less than 25 partners already introduced their products and services on 650m²,...

Magazine: So many colours to choose from
Date: 2020-03-23 07:14:32

According to Bianka Tóth-Perge, trade marketing manager of L’Oréal Magyarország Kft., sales in the hair colour and hair dye category grew by 4.3 per cent until October 2019, but the...

New leader for Henkel’s Beauty Care division in Hungary
Date: 2020-02-10 11:47:02

As of 1 February 2020, Zsuzsanna Szak took over the leadership of Henkel Hungary’s Beauty Care division from Ottó Németh. Ms Szak earned a degree in economics at the Budapest...

More eco-friendly fabric softeners
Date: 2020-01-28 10:26:22

Henkel Magyarország Kft.’s junior brand manager Csilla Pásztor told our magazine that fabric softener sales increased by 6 percent in value in 2019. Drugstore and discount supermarkets were the engines...

The Trade Parliament was in session (Part 2)
Date: 2019-12-17 15:39:55

On Thursday the day’s topic was hypermarkets, discounters, drugstores and e-commerce. The moderators of the day’s work were Zoltán Fekete, secretary general of Branded Goods Association Hungary and HD Group’s...

Clown Doctors supported by Henkel and Spar
Date: 2019-11-18 12:16:05

Since the beginning of November the doctors of the Red Nose Clown Doctors Foundation have been regularly visiting the children’s ward in the Balassa János Hospital in Tolna County, to...

Henkel partners with ALPLA to Invest more than $130 million in Infrastructure and Equipment at the Bowling Green Plant
Date: 2019-09-05 10:57:18

Henkel, a leader in Laundry & Home Care, Beauty Care and Adhesive Technologies, announced it will make another significant investment in building infrastructure and equipment to enhance laundry product production...

Natural is the new trend
Date: 2019-08-02 10:15:04

Henkel Magyarország Kft.’s junior brand manager Abigél Győri spoke to our magazine about dynamic shampoo sales growth in 2018 and 2019. The appearance of new products in the market played...

FAntarktic success !!!
Date: 2019-01-13 11:38:08

The continent that is for everyone and no one. The common treasure of mankind, the largest ice desert in the world, cannot be owned by any country. Rakonczay Gábor, extreme...

Adventures for summer, nourishment for winter
Date: 2018-10-12 07:13:35

According to Abigél Győri, junior brand manager with Henkel, this year ushered in many new innovations, product launches and market entries for brands. In the second half of 2018 Henkel...

Henkel’s three brands were awarded
Date: 2018-05-28 11:40:10

Henkel Magyarország won the Business Superbrands award for the eleventh time this year. Among the leading brands of Henkel, Schwarzkopf and Persil received Superbrands, while Pattex won Superbrands and Business...

Magazine: All in – for the perfect washing-up
Date: 2018-01-31 07:04:12

Dishwasher detergent sales are growing the fastest in hypermarkets, drugstores and traditional retail units. We learned from Orsolya Balázs brand manager of Henkel Magyarország Kft. that they keep monitoring market trends and...

Business Days 2017: focusing on the channels (Part 2)
Date: 2017-12-15 11:18:45

On Thursday Trade TV continued the broadcast, but before work started in the macroeconomic section, Trade magazin’s editor-in-chief Zsuzsanna Hermann and István Matus, member of Chain Bridge Club’s board of...

Fragrance experiences in portions
Date: 2017-12-07 07:02:51

The fabric softener market continues to grow in Hungary: in the last 12 months value sales augmented by 5.5 percent and volume sales jumped 7.2 percent. Nearly 40 million litres of...

Magazine: Shoppers don’t economise when it comes to buying cleaning products
Date: 2017-11-06 07:00:38

Consumers are more and more interested in buying innovative cleaning products. Cleaning product sales have been growing in all retail channels recently. The sales growth was the biggest in the discount supermarket...

Magazine: Changing attitude in the laundry detergent market
Date: 2017-09-22 07:36:43

Liquid detergents and capsules are more and more popular in the laundry detergent market; at the same time the powder format is becoming less important. As for retail channels, sales are...

A wide selection of Christmas gift packs will be available this year
Date: 2017-08-31 10:41:49

Christmas gift packs realise considerable sales and market players say some shoppers also purchase these products in this period for themselves, because they can get the items in them cheaper. Classic...

‘The most successful promotion of 2016’ – gold medal and special award winners
Date: 2017-08-30 06:35:58

The competition was held for the ninth time and the winners were presented on the trade day that took place in Budavári Fortuna Restaurant on 6 April 2017. This year there...

Everything depends on trust
Date: 2017-07-01 17:30:42

Several dynamics can be observed in the intimate hygiene category, as in terms of value sales pantyliners perform better, while in volume sales menstruation products develop faster. In the summer months...

Magazine: Clean homes – more simply!
Date: 2016-03-17 08:31:28

After years of stagnation the household cleaner category had commenced to grow in 2014 and this trend continued. We learned from Daniella Csefkó, retail marketing manager of Colgate–Palmolive Magyarország Kft....

Silan Soft & Oils Pink
Date: 2016-03-10 10:05:20

Silan Soft & Oils contains valuable essential oils, making clothes marvellously smooth and soft with every wash. New pink Silan Soft & Oils offers a stunning, fresh scent, thanks to...

New smells by Silan
Date: 2016-03-08 10:10:25

Silan Soft & Oils contains valuable essential oils, making clothes marvellously smooth and soft with every wash. New pink Silan Soft & Oils offers a stunning, fresh scent, thanks to...

Persil Freshness by Silan gel
Date: 2016-03-03 09:43:51

Persil Freshness by Silan ColdZyme German Technology combines the power of Persil with Silan’s long lasting freshness. Thanks to the special technology, it helps to preserve Silan’s freshness and magical...

New Clin cleaner
Date: 2016-03-01 09:39:30

Thanks to the water repellent effect of the innovative formula, the window will be clean with no streaks on it. Due to its water, dust and dirt repellent effect, no...

Pur Lavender & White Vinegar
Date: 2015-10-30 09:57:35

Pur is famous for its efficient formula for removing grease and starch remnants from dishes. The product can now be found on store shelves with an exciting new scent: Pur...

Men are more loyal to their favourite deodorant
Date: 2015-03-25 12:09:56

As the temperature keeps rising, unpleasant body odour and sweating are becoming a problem to many. Viktória Tantics, brand activation manager with Beiersdorf Kft. told our magazine that the company’s...

More dishwasher use than manual washing-up Date: 2020-08-10 15:37:56

Magazine: Green products target conscious shopper groups Date: 2020-07-20 07:28:27

Magazine: Mild but strict solutions against the insect invasion Date: 2020-05-13 07:28:10

Henkel donates around 50,000 liters of disinfectant Date: 2020-04-16 09:47:53

Magazine: Future Store: More visitors than ever before Date: 2020-04-07 06:54:32

Magazine: So many colours to choose from Date: 2020-03-23 07:14:32

New leader for Henkel’s Beauty Care division in Hungary Date: 2020-02-10 11:47:02

More eco-friendly fabric softeners Date: 2020-01-28 10:26:22

The Trade Parliament was in session (Part 2) Date: 2019-12-17 15:39:55

Clown Doctors supported by Henkel and Spar Date: 2019-11-18 12:16:05

Henkel partners with ALPLA to Invest more than $130 million in Infrastructure and Equipment at the Bowling Green Plant Date: 2019-09-05 10:57:18

Natural is the new trend Date: 2019-08-02 10:15:04

FAntarktic success !!! Date: 2019-01-13 11:38:08

Adventures for summer, nourishment for winter Date: 2018-10-12 07:13:35

Henkel’s three brands were awarded Date: 2018-05-28 11:40:10

Magazine: All in – for the perfect washing-up Date: 2018-01-31 07:04:12

Business Days 2017: focusing on the channels (Part 2) Date: 2017-12-15 11:18:45

Fragrance experiences in portions Date: 2017-12-07 07:02:51

Magazine: Shoppers don’t economise when it comes to buying cleaning products Date: 2017-11-06 07:00:38

Magazine: Changing attitude in the laundry detergent market Date: 2017-09-22 07:36:43

A wide selection of Christmas gift packs will be available this year Date: 2017-08-31 10:41:49

‘The most successful promotion of 2016’ – gold medal and special award winners Date: 2017-08-30 06:35:58

Everything depends on trust Date: 2017-07-01 17:30:42

Magazine: Clean homes – more simply! Date: 2016-03-17 08:31:28

Silan Soft & Oils Pink Date: 2016-03-10 10:05:20

New smells by Silan Date: 2016-03-08 10:10:25

Persil Freshness by Silan gel Date: 2016-03-03 09:43:51

New Clin cleaner Date: 2016-03-01 09:39:30

Pur Lavender & White Vinegar Date: 2015-10-30 09:57:35

Men are more loyal to their favourite deodorant Date: 2015-03-25 12:09:56