Company and Personal News
Innovation manager at GfK Hungária
Date: 2010-08-29 08:00:00
From 19 July 2010 Péter Sári fills the position of innovation manager at GfK Hungária Market Research Institute. The 34-year old economist worked for Sanoma Budapest Zrt. as on-line marketing...
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Facing the challenge in New York – part 11
Date: 2010-08-29 08:00:00
From July Roland Oláh, formerly the chef of Café Erté, tries his luck in the USA. He regularly reports to our magazine: ‘So I said no to DB Modern and...
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Danone Kft. helps children with cancer
Date: 2010-08-29 08:00:00
More than HUF 6 million has been collected so far in the ‘Let us do something for children together’ programme, which supports the building of an Education Centre in Bakonybél...
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József Bock is Royal Winemaker of the Year
Date: 2010-08-29 08:00:00
József Bock won in the Royal Winemaker category of the Followers of Royal Cooks event in Nagyszakácsi. This is a special competition, where each of the six courses of last...
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Shall we laugh or cry?
Date: 2010-08-29 08:00:00
Distilleries in the Val-de-Travers region in Switzerland have asked the Swiss agricultural authorities to declare the name ‘absinthe’ exclusive to their area. Absinthe is a drink traditionally connected to France....
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Gyulai and Csabai sausage have become protected
Date: 2010-08-29 08:00:00
As of 18 June 2010, the European Commission authorised the use of PGI (protected geographical indication) marking to both Gyulai and Csabai sausages. The two products have entered the exclusive...
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Mobile phones instead of loyalty cards
Date: 2010-08-29 08:00:00
Coca-Cola and Rogers Wireless, a Toronto mobile phone service provider started a revolutionary cooperation. Codes printed on the inside of caps can be sent to the mobile company via SMS...
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Gösser is 150 years old
Date: 2010-08-29 08:00:00
This June Gösser brewery celebrated its 150th birthday in Leoben. In the picturesque valley where the brewery is located people appeared wearing lederhosen and other traditional garments. Leoben is a...
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Chio fries products in healthier oil
Date: 2010-08-29 08:00:00
From 1 July 2010, Chio Magyarország Kft. started using new frying oil blends in both of its plants. The new oil contains 30 percent less saturated fatty acid, so Chio...
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Gold medal: Coty – Rafinanz • Adidas – Wii promotion
Date: 2010-08-29 08:00:00
Coty Hungary Kft. commissioned Rafinanz Service with a 10-week promotion campaign to boost sales of adidas women’s cosmetics and to support the range’s new Free Emotion product line. One of...
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Make food, not war!
Date: 2010-08-29 08:00:00
A restaurant as the ambassador for peace – this is what Conflict Kitchen in Pittsburgh is about. A few creative artists in the city decided to open a takeaway restaurant...
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Theodora: the streets are buzzing with their advertisements
Date: 2010-08-29 08:00:00
In June 120 citylight posters in Budapest and 130 in the country advertised the mineral water company with the slogan ‘What makes you special is the distance that you have...
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Gold medal: SPAR Hungary • Smurf mania
Date: 2010-08-29 08:00:00
Between 23 April and 1 June 2009, 15 inhabitants of Smurf village moved to SPAR, KAISER’S, INTERSPAR and PLUS stores. The objectives of the promotion were increasing the number of...
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Our orange is neither sour nor yellow
Date: 2010-08-29 08:00:00
In the heart of Budapest, we can still come across menus which make us wonder: what might these meals taste like? Not every restaurant is willing to pay for a...
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Road show popularising selective waste collection
Date: 2010-08-29 08:00:00
Tesco and ÖKO-Pannon organised a road show to raise awareness of selective waste collection. Games, craft workshops and other fun events awaited children and adults in 5 towns. The events...
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Gold medal: Pöttyös • Pöttyös collection
Date: 2010-08-29 08:00:00
Pöttyös managed to set in motion those consumers who live for the day between 23 March and 31 May 2009. Iconic spotted presents and the latest promotion and communication tools...
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Ranking mania
Date: 2010-08-29 08:00:00
It is a tall order to evaluate blogs objectively, so the different rankings can be considered some kind of game. According to blog.com, the following were the world’s best dessert...
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With the help of British Telecom, Unilever becomes part of the everyday life of two billion people
Date: 2010-08-29 08:00:00
BT and Unilever expanded their already existing outsourcing contract by EUR 173 million. In the following four years BT will speed up technological innovation in more than 100 countries, in...
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Gold medal: Tchibo • Together for kindergartens!
Date: 2010-08-29 08:00:00
In 2009 Tchibo celebrated its 60th birthday by a year-long marketing campaign. ‘Celebrate with us’ was accompanied with packaging retro mugs and metal coffee boxes with products, and a prize...
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McCafé’s turnover is increasing
Date: 2010-08-27 00:04:05
The McCafé closed the 2009 year with 15 percent traffic growth and 2.9 million costumers. In the first six months, 1.5 million people visited the 34 units of the coffee...
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McCafé’s turnover is increasing
Date: 2010-08-27 00:04:05
The McCafé closed the 2009 year with 15 percent traffic growth and 2.9 million costumers. In the first six months, 1.5 million people visited the 34 units of the coffee...
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Hungary's best sommelier
Date: 2010-08-27 00:03:28
On the Friday finals of the 17th Hungarian Sommelier Championship, that will be held on 26th and 27th of August Hungary's best sommelier will be decided. The sommelier (cup-bearer) is...
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Huge tourism development in the area of Gyor
Date: 2010-08-27 00:03:01
The tourist area of Győr in the next period will be developed from more than 400 million HUF. The project grant contract was signed on Tuesday in the county seat,...
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Huge tourism development in the area of Gyor
Date: 2010-08-27 00:03:01
The tourist area of Győr in the next period will be developed from more than 400 million HUF. The project grant contract was signed on Tuesday in the county seat,...
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The second SPAR supermarket opened in Kazincbarcika
Date: 2010-08-27 00:01:01
On the 26th of August 2010, a new SPAR supermarket opened in Kazincbarcika. The modern supermarket is the city's second SPAR unit, where 26 new jobs were created. The new...
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The second SPAR supermarket opened in Kazincbarcika
Date: 2010-08-27 00:01:01
On the 26th of August 2010, a new SPAR supermarket opened in Kazincbarcika. The modern supermarket is the city's second SPAR unit, where 26 new jobs were created. The new...
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L'Oreal’s profits increased
Date: 2010-08-27 00:00:35
The French L'Oreal, is the world's largest cosmetics company, based on revenues. The company increased its profits by 21 percent, in the first half of this year, compared to a...
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Less saturated fat in the Mars chocolates
Date: 2010-08-27 00:00:01
Mars will reduce the calorie content of its chocolates – reports Penzcentrum.hu, after Daily Mail. Instead of palm oil, from the next month the Mars chocolate company will use sunflower...
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Less saturated fat in the Mars chocolates
Date: 2010-08-27 00:00:01
Mars will reduce the calorie content of its chocolates – reports Penzcentrum.hu, after Daily Mail. Instead of palm oil, from the next month the Mars chocolate company will use sunflower...
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The Árkád shopping mall in Szeged will open next fall
Date: 2010-08-26 00:02:32
It is planned, that the Árkád shopping mall in Szeged will be opened in autumn 2011. In the three-storey, 41 thousand square meter shopping center, 130 stores will operate –...
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