Company and Personal News

Innovation manager at GfK Hungária

From 19 July 2010 Péter Sári fills the position of innovation manager at GfK Hungária Market Research Institute. The 34-year old economist worked for Sanoma Budapest Zrt. as on-line marketing...

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Facing the challenge in New York – part 11

From July Roland Oláh, formerly the chef of Café Erté, tries his luck in the USA. He regularly reports to our magazine: ‘So I said no to DB Modern and...

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Danone Kft. helps children with cancer

More than HUF 6 million has been collected so far in the ‘Let us do something for children together’ programme, which supports the building of an Education Centre in Bakonybél...

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József Bock is Royal Winemaker of the Year

József Bock won in the Royal Winemaker category of the Followers of Royal Cooks event in Nagyszakácsi. This is a special competition, where each of the six courses of last...

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Shall we laugh or cry?

Distilleries in the Val-de-Travers region in Switzerland have asked the Swiss agricultural authorities to declare the name ‘absinthe’ exclusive to their area. Absinthe is a drink traditionally connected to France....

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Gyulai and Csabai sausage have become protected

As of 18 June 2010, the European Commission authorised the use of PGI (protected geographical indication) marking to both Gyulai and Csabai sausages. The two products have entered the exclusive...

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Mobile phones instead of loyalty cards

Coca-Cola and Rogers Wireless, a Toronto mobile phone service provider started a revolutionary cooperation. Codes printed on the inside of caps can be sent to the mobile company via SMS...

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Gösser is 150 years old

This June Gösser brewery celebrated its 150th birthday in Leoben. In the picturesque valley where the brewery is located people appeared wearing lederhosen and other traditional garments. Leoben is a...

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Chio fries products in healthier oil

From 1 July 2010, Chio Magyarország Kft. started using new frying oil blends in both of its plants. The new oil contains 30 percent less saturated fatty acid, so Chio...

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Gold medal: Coty – Rafinanz • Adidas – Wii promotion

Coty Hungary Kft. commissioned Rafinanz Service with a 10-week promotion campaign to boost sales of adidas women’s cosmetics and to support the range’s new Free Emotion product line. One of...

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Make food, not war!

A restaurant as the ambassador for peace – this is what Conflict Kitchen in Pittsburgh is about. A few creative artists in the city decided to open a takeaway restaurant...

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Theodora: the streets are buzzing with their advertisements

In June 120 citylight posters in Budapest and 130 in the country advertised the mineral water company with the slogan ‘What makes you special is the distance that you have...

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Gold medal: SPAR Hungary • Smurf mania

Between 23 April and 1 June 2009, 15 inhabitants of Smurf village moved to SPAR, KAISER’S, INTERSPAR and PLUS stores. The objectives of the promotion were increasing the number of...

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Our orange is neither sour nor yellow

In the heart of Budapest, we can still come across menus which make us wonder: what might these meals taste like? Not every restaurant is willing to pay for a...

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Road show popularising selective waste collection

Tesco and ÖKO-Pannon organised a road show to raise awareness of selective waste collection. Games, craft workshops and other fun events awaited children and adults in 5 towns. The events...

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Gold medal: Pöttyös • Pöttyös collection

Pöttyös managed to set in motion those consumers who live for the day between 23 March and 31 May 2009. Iconic spotted presents and the latest promotion and communication tools...

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Ranking mania

It is a tall order to evaluate blogs objectively, so the different rankings can be considered some kind of game. According to blog.com, the following were the world’s best dessert...

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With the help of British Telecom, Unilever becomes part of the everyday life of two billion people

BT and Unilever expanded their already existing outsourcing contract by EUR 173 million. In the following four years BT will speed up technological innovation in more than 100 countries, in...

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Gold medal: Tchibo • Together for kindergartens!

In 2009 Tchibo celebrated its 60th birthday by a year-long marketing campaign. ‘Celebrate with us’ was accompanied with packaging retro mugs and metal coffee boxes with products, and a prize...

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McCafé’s turnover is increasing

The McCafé closed the 2009 year with 15 percent traffic growth and 2.9 million costumers. In the first six months, 1.5 million people visited the 34 units of the coffee...

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McCafé’s turnover is increasing

The McCafé closed the 2009 year with 15 percent traffic growth and 2.9 million costumers. In the first six months, 1.5 million people visited the 34 units of the coffee...

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Hungary's best sommelier

On the Friday finals of the 17th Hungarian Sommelier Championship, that will be held on 26th and 27th of August Hungary's best sommelier will be decided. The sommelier (cup-bearer) is...

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Huge tourism development in the area of Gyor

The tourist area of Győr in the next period will be developed from more than 400 million HUF. The project grant contract was signed on Tuesday in the county seat,...

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Huge tourism development in the area of Gyor

The tourist area of Győr in the next period will be developed from more than 400 million HUF. The project grant contract was signed on Tuesday in the county seat,...

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The second SPAR supermarket opened in Kazincbarcika

On the 26th of August 2010, a new SPAR supermarket opened in Kazincbarcika. The modern supermarket is the city's second SPAR unit, where 26 new jobs were created. The new...

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The second SPAR supermarket opened in Kazincbarcika

On the 26th of August 2010, a new SPAR supermarket opened in Kazincbarcika. The modern supermarket is the city's second SPAR unit, where 26 new jobs were created. The new...

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L'Oreal’s profits increased

The French L'Oreal, is the world's largest cosmetics company, based on revenues. The company increased its profits by 21 percent, in the first half of this year, compared to a...

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Less saturated fat in the Mars chocolates

Mars will reduce the calorie content of its chocolates – reports Penzcentrum.hu, after Daily Mail. Instead of palm oil, from the next month the Mars chocolate company will use sunflower...

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Less saturated fat in the Mars chocolates

Mars will reduce the calorie content of its chocolates – reports Penzcentrum.hu, after Daily Mail. Instead of palm oil, from the next month the Mars chocolate company will use sunflower...

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The Árkád shopping mall in Szeged will open next fall

It is planned, that the Árkád shopping mall in Szeged will be opened in autumn 2011. In the three-storey, 41 thousand square meter shopping center, 130 stores will operate –...

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