Company and Personal News
Chio fries products in healthier oil
Date: 2010-08-29 08:00:00
From 1 July 2010, Chio Magyarország Kft. started using new frying oil blends in both of its plants. The new oil contains 30 percent less saturated fatty acid, so Chio...
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Gold medal: Coty – Rafinanz • Adidas – Wii promotion
Date: 2010-08-29 08:00:00
Coty Hungary Kft. commissioned Rafinanz Service with a 10-week promotion campaign to boost sales of adidas women’s cosmetics and to support the range’s new Free Emotion product line. One of...
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Our orange is neither sour nor yellow
Date: 2010-08-29 08:00:00
In the heart of Budapest, we can still come across menus which make us wonder: what might these meals taste like? Not every restaurant is willing to pay for a...
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Theodora: the streets are buzzing with their advertisements
Date: 2010-08-29 08:00:00
In June 120 citylight posters in Budapest and 130 in the country advertised the mineral water company with the slogan ‘What makes you special is the distance that you have...
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Gold medal: SPAR Hungary • Smurf mania
Date: 2010-08-29 08:00:00
Between 23 April and 1 June 2009, 15 inhabitants of Smurf village moved to SPAR, KAISER’S, INTERSPAR and PLUS stores. The objectives of the promotion were increasing the number of...
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Ranking mania
Date: 2010-08-29 08:00:00
It is a tall order to evaluate blogs objectively, so the different rankings can be considered some kind of game. According to blog.com, the following were the world’s best dessert...
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Road show popularising selective waste collection
Date: 2010-08-29 08:00:00
Tesco and ÖKO-Pannon organised a road show to raise awareness of selective waste collection. Games, craft workshops and other fun events awaited children and adults in 5 towns. The events...
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Gold medal: Pöttyös • Pöttyös collection
Date: 2010-08-29 08:00:00
Pöttyös managed to set in motion those consumers who live for the day between 23 March and 31 May 2009. Iconic spotted presents and the latest promotion and communication tools...
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With the help of British Telecom, Unilever becomes part of the everyday life of two billion people
Date: 2010-08-29 08:00:00
BT and Unilever expanded their already existing outsourcing contract by EUR 173 million. In the following four years BT will speed up technological innovation in more than 100 countries, in...
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Gold medal: Tchibo • Together for kindergartens!
Date: 2010-08-29 08:00:00
In 2009 Tchibo celebrated its 60th birthday by a year-long marketing campaign. ‘Celebrate with us’ was accompanied with packaging retro mugs and metal coffee boxes with products, and a prize...
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Business and brand building at the same time
Date: 2010-08-29 08:00:00
Another great initiative in catering: Arany Kaviár restaurant in Budapest serves its own caviar brand to guests and to a few selected partners. The Siberian sturgeon roe is produced by...
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More sugar, please!
Date: 2010-08-29 08:00:00
– Daily coffee is the most characteristic product in catering and consumption habits only changed moderately. People go to bars and cafés less often, but on the other hand demand...
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Henkel’s turnover grew considerably in the second quarter
Date: 2010-08-29 08:00:00
In the second quarter of 2010 Henkel’s sales revenue totalled at EUR 3,890 billion, rising by 11.6 percent from the second quarter in 2009. Adhesive Technologies and Cosmetics branches contributed...
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Bestillo Pálinkaház distills 3,000 litres of pálinka
Date: 2010-08-29 08:00:00
Despite bad weather conditions Gönc apricot, a product of protected geographical indication, yielded well (around 30 tons of good quality fruit) this year. Apricot pálinka will be bottled in November...
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Bankruptcy
Date: 2010-08-29 08:00:00
Opten Informatikai Kft. announced in August that a record number of accommodation service providers and catering ventures went bankrupt in the first six months of 2010. The number of companies...
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Company evolution
Date: 2010-08-29 08:00:00
Polish-owned MOKATE Group has several foreign companies in its portfolio. One of them is Mokate Kft. that recently introduced two new brands to the retail market: Vienna roasted Caffee Crema...
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New CEO for Borsodi Brewery
Date: 2010-08-29 08:00:00
From 1 August 2010 Zsolt Tőtös takes the CEO seat of Borsodi Brewery. Mr Tőtös has been working in the FMCG sector for 20 years, spending the last 9 years...
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The way a large retail chain does it
Date: 2010-08-29 08:00:00
SPAR offers 600 types of wine in bigger stores. In their assortment there are three private label ranges: under the S-Budget name they sell four types of table wine, the...
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Hoventa – for the 29th time!
Date: 2010-08-29 08:00:00
Last September Hoventa, ‘privatised’ in 1993, returned to founder Hungexpo. The event is still the biggest domestic HoReCa event, which went through rough times recently. Hungexpo’s goal is to make...
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What comes after the website?
Date: 2010-08-29 08:00:00
There is no doubt that the future of restaurants’ advertising communication is the Internet. Today every 10th Hungarian has a Facebook profile, but only every 250th bar or restaurant has...
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The secret of quality: ISO 22000 standard for SPAR’s meat processing plant
Date: 2010-08-29 08:00:00
SPAR Hungary’s meat processing plant was the first in Hungary to acquire the ISO 22000 certification, the requirements of which guarantee the excellent quality of fresh meat and meat products...
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Tamás Ács ask Péter Feiner
Date: 2010-08-29 08:00:00
Question: ‘We keep facing changes every day: another crisis in the eurozone, plummeting sales, the landslide victory of a political party, the new government’s programme promising radical changes in priorities....
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Punto Gelato
Date: 2010-08-29 08:00:00
The place is colourful, has a great atmosphere and is very 21st century. Cooked on the spot, 18-20 different types of ice cream are available at HUF 180; spectacular cakes...
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Szenkirályi established a new logistics centre
Date: 2010-08-29 08:00:00
Szentkirályi Ásványvíz Kft. inaugurated its new Logistics Centre, named after Sándor Balogh, at the company’s premises on 1 July. The 4,000-m² building is the result of a HUF 500-million investment...
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Small is the Strong Shot, but strong
Date: 2010-08-29 08:00:00
Pepsi came out with its latest innovation in Japan. Strong Shot is an energy drink in a 190-ml aluminium can, with extra caffeine and extra carbonation. Because of the high...
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Vár: a Speiz
Date: 2010-08-29 08:00:00
The interior is light and homely, suggesting a relaxed atmosphere – it will be complete by autumn, with a 12-person table and a delicate wine shop, where the place’s own...
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Embassy of Tuscany in Budapest
Date: 2010-08-29 08:00:00
Hungarians like Italy and Italian cuisine and last year the first Italian deli opened in Budapest. Toscana Gusto procures all products from family farms in Tuscany. It took two years...
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Chinese delegation visited Kométa
Date: 2010-08-29 08:00:00
A delegation form the city of Cixi visited Kaposvár in July and the representatives of the two cities signed a declaration of intent to start a long-term cooperation. The delegation...
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Skills and thrills: METRO’s Customer Academy is about to open
Date: 2010-08-29 08:00:00
Next to the Budaörs METRO store the chain’s Customer Academy will open in October. The Customer Academy’s head of department Piroska Balestra shared the details with readers of our magazine....
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bq beer and grill terrace
Date: 2010-08-29 08:00:00
“Happy Dog Hours” are held every day, when dog owners can buy an American hot-dog and a lemonade, beer or Aperol Sprizz for HUF 800, while dogs are given fresh...
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