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The new one thousand HUF banknote to come from Thursday
The new one-thousand HUF banknote will be launched on Thursday, March 1 – said Gerhardt Ferenc vice president of the National Bank of Hungary (MNB) at a press conference in...
Read moreYou too, Johnny! – New whiskey under the name Jane Walker
Johnnie Walker is rolling out a female version of its iconic logo, an attempt to draw more women to the world’s best-selling scotch and acknowledge a broader push toward gender...
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Magazine: E-commerce: shopper scene redrawn
Nielsen’s global report ‘Digital Era’ analyses retail trends in an environment that is becoming more and more digital. First and foremost, thanks to the internet, the buying procedure has become more...
Read more(HU) BENU Franchise Hálózat – A siker receptje
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Foreigners love pálinka
Budapest’s tourists spent record number of pálinka at the weekend, although it is well-known that Hungaricum is considered to be too strong to the foreigners. The unusual popularity is due...
Read moreMadosz: tobacco production and crops increased in 2017
In Hungary 6802 tons of tobacco was produced on 3380 hectares of cultivated land in 2017. Compared to the data of two years ago, and the volume of crops and...
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Diplomats are drinking Tokaji
The Tokaj wine region is the leader in the 2018 wine selection of the Ministry of Foreign Affairs (KKM). The selection is made for foreign missions and diplomatic events –...
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OECD expects the wage convergence in Hungary
The increase in earnings was the second highest last year in Hungary among the 28 member states of the European Union – Szalai Piroska, advisor of the Ministry of National...
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KSH: 4 million 436 thousand was the average number of employees in January
In the November 2017 to January 2018 period, the average number of employees was 4 million 436 thousand, 35 thousand more than a year before. The employment rate of the...
Read moreThe inspectors of Nébih detected illegal cattle slaughtering
The inspectors of the National Food Chain Safety Officers (Nébih) detected illegal cattle slaughtering in a meat plant where 500 kilos of unmarked products were found. According to the communication...
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Romanian milk processing plants favor Hungarian milk
The Romanian milk processing plants buy only the quarter of the milk produced in the country and almost half of the imported milk comes from Hungary – the Maszol.ro website...
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Home-made pálinka was really popular last year
The distilleries produced 8.8 million liters of fifty percent pálinka, while many have decided to produce their own pálinka at home with their own pots – Magyar Idők Online wrote....
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Cash accumulation is slowing down
Cash accumulation of the households has slowed down somewhat last year, due to the decline in savings in foreign currencies – Világgazdaság Online wrote. However, the volume and proportion of...
Read moreClientFirst Consulting: A satisfied customer spends up to two and a half times more
The ClientFirst Consulting that surveys more than 1,500 businesses and customer service points and evaluates the opinion of 6,500 customers, handed over this year’s “Excellence in Customer Service” awards –...
Read moreFM: Hungarian wheat exports to Egypt can start
Negotiations on the approval of wheat export to Egypt were successfully concluded with the Egyptian plant health authority – the Ministry of Agriculture informed MTI. The ministry said: As a...
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KSH: the online questionnaire for fruit plantation census can be filled out until Thursday
The farmers can fill out the online questionnaire for fruit plantation census of the Central Statistical Office (KSH) until Thursday – the KSH said. The Office announced on Monday that...
Read moreIKEA is expanding with small shops
Since the market turnaround in 2015, IKEA’s smaller retail stores, the so-called pop-up stores, have recently opened, most recently in Zurich, but there are several small stores in Canada, Norway,...
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Europe began year 2018 with declining inflation
In January, inflation declined on a monthly basis in the euro area and in the European Union. Eurostat announced on Friday that the annual inflation in January fell to 1.3...
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(HU) A csúcshoz képest is emelkedett a GKI konjunktúraindexe
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Eighty billion forints for agricultural machinery buying
The Hungarian Development Bank (MFB) starts a programme that finances the buying of machinery. Farmers can apply for loans with favourable interest rates from a HUF 80-billion budget. Both agricultural machinery manufacturers...
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Rural Development Programme going at full speed
Last year the Prime Minister’s Office granted HUF 690 billion worth of funding, giving a positive answer to 61,500 applications, within the framework of the Rural Development Programme. As part of...
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Wine culture stretching across borders
Wineries from Hungary and Hungarian winemakers living in neighbouring countries signed the so-called 2nd Carpathian Basin Wine Contract in Budafok. The objective of the agreement is to strengthen ties and to...
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EU gives more money for product marketing
This year the European Commission increased the budget for popularising European agri-food products all over the world to HUF 52.4 billion. About two thirds of this sum is available for promoting...
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Hungarian wines promoted in Central Europe and in the United Kingdom
Tesco popularises Hungarian wines – in cooperation with the Ministry of Foreign Affairs and Trade, the Hungarian National Trading House and Wine Concept Zrt. – in the markets of Central Europe...
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Create your display this way!
One of the key elements in an efficient in-store promotion campaign is using the right displays. SHOP! named 9 guidelines for developing in-store marketing materials which can help maximise a campaign’s ROI....
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Calculating ROI
In 2018 POPAI Hungary Association will focus its work on ROI calculation. Calculating return on investment (ROI) is more and more frequent in marketing too. In this segment the ROI number shows...
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Nielsen chart of the month
Market share (in value) of the Top 10 best-selling household chemicals and cosmetics across the regions, from the 60 categories audited by Nielsen, in the December 2016 and November 2017...
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Television commercials can increase OTC products’ market share the most
In 2017 Atmedia teamed up with Quintiles IMS to analyse how advertising in different media types affects the market shares of different OTC brands in Hungary. The experts found that just...
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