Company and Personal News
Kraft Completes Acquisition of Groupe Danone's Global Biscuit Business
Date: 2007-12-04 00:00:00
The acquisition includes biscuit operations and assets in more than 20 countries, including 32 manufacturing facilities. Kraft said that the addition of Danone's biscuit business will transform the company's international...
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Sio steps on the Energy drink market
Date: 2007-12-03 00:00:00
From 1. January 2008 Sio-Eckes is the local distributor of Bomba! Energy drink in Hungary. Next year Sio will offer four soft-drink brands, the Sio and hohesC fruit drinks, the...
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New Christmas Credit Offer by Tesco
Date: 2007-12-03 00:00:00
Tesco branded electronic goods are sold for 12 months credit, without any interest. The retail chain starts this christmas season with a new bank contact. Hungarian Cetelem Bank offers six...
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Tesco US in top ten supermarkets by 2015
Date: 2007-12-03 00:00:00
British grocer Tesco Plc could sales $10 billion with its Fresh & Easy n the United States by 2015, TNS Retail Forward said "There is demand for this type of...
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6th renewed store of METRO was open in Nyiregyhaza
Date: 2007-12-03 00:00:00
In the next years all METRO stores will be renovated. The METRO Cas&Carry Nyiregyhaza opened in November. In the store the retail spaces are bigger as before and the supply...
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Brilliant Tesco start in the US
Date: 2007-11-30 00:00:00
Fresh & Easy Neighborhood Market is going down well with shoppers. Fresh & Easy has now been open for nearly three weeks, with 13 stores trading in Los Angeles, Las...
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HUF 24 million donation by Real
Date: 2007-11-30 00:00:00
This year 12 children foundation get HUF 24 million from Real Hungaria Elelmiszer Zrt. It was the fifth autumn, that Real paid charity from its own branded products sold in...
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Fütyülős on the Budapest-Bamako Rally
Date: 2007-11-30 00:00:00
Charitable contributions of most popular product of Zwack. Budapest-Bamako rally is a charity Africa run, starts on 12 January 2008. On the end of the tournament, in capital of Mali...
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Secrets of developing a brand
Date: 2007-11-28 08:00:00
Borbála Pesti, senior brand manager of Milli, used the introduction of Milli Túróvarázs to emphasise that curd is one of the most versatile and innovative ingredients. products. Judit Sipos, director...
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EuroShop, POS marketing, POPAI
Date: 2007-11-28 08:00:00
In-store marketing is becoming increasingly important. The EuroShop exhibition to be held in Düsseldorf between 23-27. February ban is an excellent opportunity to find out what the latest developments are....
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Mood acquiring Alcas
Date: 2007-11-28 08:00:00
The acquisition of Alcas Holding by Mood Media Group has boosted the total number of their business subscribers to 110,000 in 35 countries and the scope of the services offered...
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Flax for health
Date: 2007-11-28 08:00:00
András Föglein, managing director of Biogreen International, spoke about their patented product called Linom. It is very versatile material made from flax which can be used in the milling and...
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Visiting the Hungarian branch of POPAI
Date: 2007-11-28 08:00:00
Before the press conference, dr. Bernd Hallier met members of the Hungarian branch of POPAI. Nearly 50 guests attended the first public event held by the group. Tímea Pesti, director...
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Coca-Cola helping Olympia
Date: 2007-11-28 08:00:00
The Coca-Cola Company has donated USD 2 million to the Greek Olympic Committee to help in restoring the scene of the ancient games in Olympia which have been damaged by...
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Things to change in stores
Date: 2007-11-28 08:00:00
Sándor Baja, export director of Eckes granini emphasised the increasing role of trade marketing. He pointed out that 70 per cent of purchasing decisions are made at the point of...
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Cutlery for loyal customers from SPAR
Date: 2007-11-28 08:00:00
Whereas SPAR had offered special quality WMF kitchen utensils at a special discount to its loyal customers last year, they are offering WMF Boston cutlery sets this year. Bonus points...
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Canning industry in need of imports
Date: 2007-11-28 08:00:00
According to László Cseh, chairman of the Hungarian Association of Refrigerating and Canned Food Industry, this year’s production of fruits and vegetables is not sufficient to meet the needs of...
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New concept for the perfume department
Date: 2007-11-28 08:00:00
Klára Molnár, trade marketing manager of L’Oréal collected the information needed for making a good trade marketing plan. She spoke about the steps L’Oréal has taken to create a pleasant...
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Prize game for debit card holders
Date: 2007-11-28 08:00:00
The autumn promotion of MasterCard Worldwide has begun. Users of the Maestro® debit card will participate in the prize game, with the winner of the main prize being able to...
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The great diet–losers winning
Date: 2007-11-28 08:00:00
Both Spar Magyarország Kft. and TV2 both appear to be winners. Especially, since they have succeeded in finding a common marketing objective which will enhance the position of both brands...
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Digital communication is the future
Date: 2007-11-28 08:00:00
Mrs. Csík Dr. Klára Kovács, managing director of Karrier és Stílus Tanácsadó Kft., lead the discussion about the future of communication. Zsuzsa Gábos, media research director of Szonda Ipsos held...
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Searching for talent with Becherovka
Date: 2007-11-28 08:00:00
Becherovka ABC Talent competition, the Hungarian offspring of the Austrian Band Contest/International Live Award will begin on 4. November on the A38 Boat with 40 contestants....
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Health consciousness a priority for Spar
Date: 2007-11-28 08:00:00
According to Zsuzsa Laber, communications director of Spar Magyarország Kereskedelmi Kft., health consciousness has long been a priority for Spar. They were the first retail chain to employ a dietetic...
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TV getting most of the money spent by the FMCG sector
Date: 2007-11-28 08:00:00
Éva Dancs, researcher of TNS Média Intelligence spoke about the composition of ATL expenditure in the FMCG sector and the relevant trends. Total expenditure by the Hungarian FMCG sector was...
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Management training InBev style
Date: 2007-11-28 08:00:00
InBev, the owner of Borsodi Sörgyár, will continue its world-wide management trainee program in 2008 as well. The objective of the program is to find young people who are qualified...
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Spectacle and gifts for the end of the year from Zwack
Date: 2007-11-28 08:00:00
If over 40 per cent of the annual sales of a company are generated in the October-December period, trade marketing and marketing professionals have to consider very carefully what and...
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Nice and accurate targeting
Date: 2007-11-28 08:00:00
Bertalan Bognár, head of marketing, Mail Division of the Hungarian post Office spoke about the data base gathered from their survey conducted in the spring. The data base can be...
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Water enriched with oxygen from Szentkirályi
Date: 2007-11-28 08:00:00
Szentkirályi Ásványvíz Kft. is to introduce mineral water enriched with oxygen, which will have a positive effect on our performance and reduce the effects of smog. The new product in...
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