Other
Pöttyös will celebrate its 50th birthday next year
FrieslandCampina is a Dutch cooperative owned by nearly 19,000 farmers and the dairy products they make are the results of internal processes only – ‘from grass to glass’. Ferenc Szecskó, marketing...
Read more
Online category, GOLD MEDAL: SPAR Magyarország Kft. – Greenroom Kft. – The butcher’s tale
The creative concept of the collective donation game was based on the following idea: if the meat can travel from the processing plant to SPAR stores in 24 hours, it...
Read more
A pioneer of development in the world of HR
Randstad Holding is the second biggest human resources service provider in the world. The company is the market leading recruitment agency in both the Netherlands and Hungary – informed Sándor Baja,...
Read more
Non-food category, GOLD MEDAL: Henkel Magyarország Kft. – Party with Style!
Henkel’s 12 cosmetics brands are present in the market with 656 products. The campaign’s goal was to stand out from the crowd of products, using the 4P+4E strategy – let’s give...
Read more
Decades of domestic and international experience
Aegon Hungary General Insurance Company Zrt. has been in the majority ownership of Dutch company Aegon since 1992. PR director Edit Drevenka told our magazine that the Hague-based company is present in...
Read more
2017: the year of innovations
HEINEKEN Hungária Breweries Zrt. is proud of its Dutch roots and the company’s family background. Communications manager Kata Bors told that more than 70,000 employees in more than 70 countries are working...
Read more
Drink category, GOLD MEDAL: Rewart Kft., Coca-Cola Magyarország Szolgáltató Kft., Coca-Cola HBC Magyarország Kft. Coca-Cola – Are you thirsty for the internet? 2.0 – Drink and download!
Between 1 August and 30 November 2016 shoppers could find a code on the packaging of Coca-Cola red, zero and light products. The code gave them free Vodafone data use instantly...
Read more
Premium quality cheese varieties
ERU Food Trading Kft. is the distributor of a wide range of high-quality Dutch cheese products. Managing director András Lengyel informed us that Dutch parent company Royal ERU is present in many...
Read more
The Netherlands is the home of delicious cheese varieties
Dutch cuisine has many peculiar characteristics and in addition to Dutch flavours, the cuisines of several countries are present in the country, with Indonesia having an especially strong presence, thanks...
Read more
More and more new OTC products
According to Boglárka Dezse, marketing leader of Béres Gyógyszergyár Zrt., the market of OTC drugs (products that can be bought without a prescription) and dietary supplements transformed considerably in recent...
Read more
Retail category, GOLD MEDAL: Rossmann Magyarország Kft. and Human Telex Advertising Agency – Raise the anchor!
The goal of the campaign that started in the spring of 2016 was to make the Rossmann brand younger and its image trendier. There were two main target groups: 18-25 year...
Read more
Healthy is the new sexy
According to a WHO report, two thirds of Hungarians are overweight. However, only half of Hungarians think that they have a weight problem – reveals a study by Nielsen. The...
Read more
Slaughter pig prices at a peak
In June 2017 agricultural production prices increased by 2.5 percent from the level of June 2016 – reported the Central Statistical Office (KSH). This rise was the result of the...
Read more
Food category, GOLD MEDAL: FrieslandCampina Hungária Zrt. – Pöttyös Olympic supporter card
Iconic brand Pöttyös has been around for nearly 50 years and it is one of the most popular brands in Hungary. In 2016 Pöttyös joined forces with the Hungarian Olympic Committee,...
Read more
Retail was flying high in June
In June 2017 like-for-like retail volume sales augmented by 5.5 percent; adjusted for calendar effects, the sales growth was 6 percent – reported the Central Statistical Office (KSH). Food and...
Read more
Advances from EU funding are now paid sooner
According to GKI Economic Research Zrt., Hungary’s economy grew faster than expected in the 1st quarter of 2017. This growth slowed down a little in April but speeded up again...
Read more
Beef’s price is rising slowly
Data from the Agricultural Economics Research Institute (AKI) and KSH’s market price information system (PÁIR) revealed that on the 27th week of 2017 eggs cost EUR 1.16 at the place...
Read moreFM: The Hungarian vine and wine sector is in a moment of impetus
The Hungarian vine and wine sector is under development, which is also supported by the fact that the Hungarian exports of wine was 26 percent more in volume and 18...
Read more
Fazekas: the effect of eastern opening can be detected in agricultural exports
The impact of eastern opening can be detected in agricultural exports. For example the exports of pork to China have expanded to one and a half and the Far Eastern...
Read more
KSH: the number of employees has increased further
During the three-month period from early May to the end of July, the average number of employees was 4 million 434 thousand, 62 thousand more than a year before. Compared...
Read more
Nébih: every second passenger attempted to pass with forbidden meat product through the Ukrainian border
The officers of the National Tax and Customs Administration (NAV) and the National Food Chain Safety Office (Nébih) found forbidden meat product at every second passenger who attempted to pass...
Read more
The economic sentiment of the euro area is on a ten-year peak
The economic climate in the euro area in August strengthened to a more than ten-year peak. According to a report issued Wednesday by the European Economic and Financial Affairs (EcFin),...
Read more
‘The most successful promotion of 2016’ – gold medal and special award winners
The competition was held for the ninth time and the winners were presented on the trade day that took place in Budavári Fortuna Restaurant on 6 April 2017. This year there...
Read more
Everything that can make shopping more comfortable
Our magazine asked market players how in-store space can meet the requirements of the digital age, environmental protection and complex consumer needs? Edit Nagy, sales director of WANZL Magyarország Kft. told...
Read more
Price-sensitive consumers and promotions: best friends forever
According to Nielsen’s Shopper Trends study, in 2015 Hungarian households spent HUF 40,300 on groceries, but by 2016 this sum grew to HUF 42,800 (half of which is used to...
Read more
Nielsen: Hungarian retail trade has accelerated
Retail turnover in Hungary grew by 6.4 percent in the second quarter of 2017, compared to the same period of the previous year on the food and chemical market measured...
Read more
The blue grape harvest has begun in Villány, the quality of the crop is very good
The blue grape harvest has begun in Villány five days earlier than normal because of the warm weather. The quality is pretty good, the volume is expected to be around...
Read more
The OMÉK campaign was launched
Livestock in unusual locations, wondering people – just a few scenes from this year’s 78th National Agricultural and Food Exhibition and Fair (OMÉK). The short film produced by the Agraricultural...
Read more
Budapest Bank: shool start costs 54,000 HUF in the primary schools this year
Families with elementary school children are expected to spend an average of 54,000 HUF this year instead of the 64,000 HUF of last year – the Budapest Bank told MTI...
Read moreThe bad weather affected the French vines badly
Such small amount of wine grapes have not been harvested in France since 1945 as this year. The very weak harvest is due to the unusually mild March and the...
Read more