Company and Personal News

From Nestlé to Rauch

Zoltán Jakab became sales director of Rauch Hungária Kft. on 1. April. He had previously worked for Nestlé Hungária in various positions for a period of 14 years. He began...

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Helit for the elite

A meeting for chefs was held by Helit Kft.on 15. April. The main sponsor of the event was Bonduell Nagykőrös Kft. A 6 course lunch was served, so that invited...

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New officers for AMC

A new general deputy director and a new financial deputy director has been appointed by Agrármarketing Centrum (AMC), which has been operating as a directly controlled government institution since February...

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Knoppers behind the finishing line

Running competitions will be sponsored by Knoppers wafers of Storck this year again. The six events will be used to remind people of the importance of a healthy lifestyle....

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Cheaper E-invoices

Electronic invoicing was the topic discussed on 18. April, at the conference organised by ECR Hungary. Ferenc Balogh, general secretary of ECR Hungary spoke about the inevitable success of electronic...

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Giant project in Sopron brewery

The new sewage purification facility of the Sopron plant of Heineken Hungária Sörgyárak Zrt. was handed over on 23rd April. The sewage filtering capacity established as the result of the...

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Zsolt Dunavölgyi leaving IMIGe

Zsolt Dunavölgyi is leaving IMIGe Hungária Kft after eight years. He has been the sales and marketing director for several years. Tamás Gády Kayser, managing director will temporarily assume responsibility...

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Legal background

Ferenc Ritter spoke about the legal background of electronic invoicing and relevant legislation. For extracts from the presentations, see the www.ecr.hu web site....

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Presentation of the price list

Corvinum Zrt. has held the presentation of its annual price list in Corinthia Grand Hotel Royal this year. The event was complemented by wine tasting with the participation of János...

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Lekkerland performing well in Eastern Europe

Lekkerland AG & Co. KG achieved a 6 per cent growth in revenues in 2007, bringing total revenues to EUR 11,2 billion. Earnings before interest and tax amounted to EUR...

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Sunshine after rain?

Market research data was analysed at the April 17. meeting of the Trade marketing Klub An analysis of the recession in retail trade seen in 2007, viewed in international context...

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New marketing director for Ceres

Márta Galácz was appointed the new marketing director of Ceres ZRt. on 15. April. She had studied at the University of Economics and Cambridge Business College. Before joining Ceres, she...

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News

American shopping habits changing. According to a local survey conducted by Nielsen, Americans are trying to save money on shopping, and also produce less garbage as a result of rising...

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Big diet in trade marketing

This will be the topic of the next TMK meeting to be held on 5. June, at 15,00 PM in the garden of Szépkilátás Szamos confectionery (Bp. XII. Szépkilátás u....

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New regional head for Cadbury

Brian Cohen has been appointed the new director of Cadbury Middle Europe. This region is composed of Hungary, the Czech Republic, Slovenia, Slovakia, Bulgaria, Croatia, Albania, Macedonia, Bosnia and Serbia....

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Question:

To what extent do FMCG products sold in Hungary comply with the basic requirements of a healthy diet and what are the relevant global trends?...

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Bumpy road to customer

The topic of the conference held by Karrier és Stílus Tanácsadó Kft. on 22. April was the role of forecasting which is an important tool in competition. Melinda Katona from...

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New sales director for Borsodi

Zsolt Mészáros was appointed the HoReCa and Small Food sales director of Borsodi Sörgyár Zrt. on 1. April. He had begun his career with Univer and spent 13 years with...

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Answer:

A healthy diet plays a major role in preventing diseases, especially cardiovascular ones and diabetes. In order to follow a healthy diet, it is essential to have an easily accessible...

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The silent clerk

Innovations by Dunapack Papír és Csomagolóanyag Zrt. were presented at the conference held on 16. April. Shelf Ready Packaging (SRP) was the topic of the presentation held by the first...

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Good start for Henkel

Revenues of Henkel rose by 1.7 per cent in the first quarter. All divisions contributed to growth. Organic increase, including the effects of changes in exchange rates, was 3.3 per...

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Environment-friendly detergents in flasks

Ladies & Gentlemen Hungary Kft. began distribution of Ecover products in the autumn of 2007. Ecover is the leading manufacturer of bio and eco-detergents. Ecover products are to be distributed...

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Recognition for Henkel PR strategy

Henkel has been awarded the PR Report Award 2008 by the magazine PR Report, for the planning of its long term PR strategy. Henkel began its systematic communication focused on...

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Domestos Koszmester

In the secret spots of our homes germ forces could spread undisturbedly and plan their secret grot invasion. Till now! Because with the help of the new Domestos Grotbuster we...

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Hungarian weeks in Cora

A promotion for Hungarian products was held in Cora stores under the name “Hungarian Weeks” between 24. April and 10. May. As a result of co-operation with manufacturers and suppliers,...

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SIÓ VitaTigris Gyümölcspüré

VitaTiger invites the kids to its adventurous world, where they can learn his latest magic: “The luscious delicacy made of real fruits! VitaTigris Gyümölcspüré, if you’d be hungry or just...

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New general director for Herz

Endre Nagy was appointed general director of Herz Szalámigyár zRt. on 4. April. He had formerly been the supply chain director of a leading FMCG company. His objective for Herz...

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Trident Splash

Story about a man wearing swimming trunks who drenches everybody in water in a bus stop by biting into a Trident Splash Strawberry Lime chewing gum. This explains his funny...

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The tooth fairy’s treasure

The Complete 7 System package includes a Blend-a-med Complete 7 toothpaste and an Oral-B Cross Action toothbrush. An online educational game called the Tooth Fairy’s treasure is also to be...

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Smart game this year again

Anita Carra, trade marketing leader of Unilever and Csilla Fábián trade marketing manager has told us about the results of their prize game “Gazdálkodj Okosan!”. – It was the second...

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