Company and Personal News

Kinder Pinguí, Kinder Hűtött Finomságok

As many prizes, as many reasons to unwrap them! The packaging of every Kinder Hűtött Finomság has value, as it can be exchanged for gifts. Agency: Monday Consulting Kft./Well Reklámügynökség...

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Global European Food Event – Budapest, 29-31. March 2009

ECRM would like to invite you to its Global European Food Event to be held in Budapest between 29-31. March. ECRM helps the largest retail chains like Tesco, Auchan, Ahold,...

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UHT milk campaign with Tesco

Tetra Pak held a promotional campaign for UHT milk in the 30 biggest Tesco stores last December, to inform people that UHT milk contains no preservatives....

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Unilever termékek

A major initiative was launched in January under the title „Capitalise and Help”, which allows us to choose from a range of excellent offers and also to support the National...

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Registrations for Anuga arriving

Domestic food manufacturers are displaying more than usual interest towards this year’s Anuga exhibition to be held between 10-14. October in Cologne. 43 Hungarian companies have registered so far. Support...

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New regional head for AXIS

In January, Edwin Roobol was appointed the new head of Axis Communications in the Germany, Austria, Switzerland, Netherlands and Eastern Europe region. Axis is a global leader in the market...

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This year’s Superbrands launched

The Superbrands program has been launched for the fifth time this year, while this is also the second year for the Business Superbrands program. The Superbrands program originated in the...

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New Sole Gustoso butter creams

SOLE-MIZO Zrt launched a special, premium product in February. Owing to the special colloid structure of the butter cream made from real milk cream, it has a different, more beneficial...

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Efficiency has become a priority

A TOP of Mind survey has been conducted by CIES among 600 leading officers from the FMCG sectors of 54 countries about what they expect to be the issues of...

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First Spar stores converted from Plus opened

The first Spar store converted from Plus opened in February in Hatvan, Sopron and Sárbogárd. As a result of the biggest acquisition ever completed by SPAR Magyarország Kft., the complete...

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Grüne Woche: successful Hungarians

The most important thing the correspondent has learned from this year’s Grüne Woche (16-25 January) is that Hungarian food is important for the European Market. It has also been officially...

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Food events in the Balkans

Mac-Line Hungary Kft. is a company specialising in trade events organised in the Balkans. Last year, they helped 445 Hungarian companies in attending 36 events in ten countries. – In...

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EUR 101 spent by average visitor

According to Raimund Hosch, chairman of the board of Berlin Messe, last year they had broken all time records in terms of revenues and profit and this year’s event was...

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Switch it off!

Borsodi Sörgyár Zrt. has joined the joint “Switch it off” campaign of the EU and the Ministry of Foreign Affairs which is intended to remind people of the importance of...

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Csárda and mini market

György Vécsy and his team operated the csarda at the Hungarian stand for the 17th time and the mini market was also a success....

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11 members for Reál Hungária Drink

Two new members joined Reál Hungária Drink Kft. in February. With Bora Kft. and Piramis Kft., new counties are now covered by the distribution network of Reál Hungária Drink, which...

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ISM in Cologne: flood of innovations in the market

Similarly to other markets, sales of sweets are also growing in Hungary. Though it may sound surprising, rising prices are the main reason behind growth. The ISM in Cologne was...

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New support from Henkel for kids’ health

Henkel Magyarország Kft. has given Bókay János Gyermekalapítvány a donation of HUF 1.3 million to purchase diagnostic equipment for preventing cot death. The equipment is to be used by the...

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Pro Form competing by packaging and technology

Suppliers of the sweets industry are playing such an important role in growth that an independent exhibition has been established for them under the name ProSweet. The third Pro Sweet...

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Tchibo birthday design competition

A competition for designing a retro jug collection has been launched by Tchibo Budapest Kft with MOME Nonprofit Kft. and Moholy-Nagy Művészeti Egyetem to commemorate its 60th birthday. The deadline...

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News

Metro expanding its PL assortment. At present, 800 PL products are stocked by the Cash&Carry chain under 24 labels, which account for 7 percent of total sales. Metro intends to...

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Antal Zöld in Cologne for the 39th time

During the exhibition, a special celebration was held to commemorate that this was the 39th consecutive time for Antal Zöld to visit the ISM. In the 1970’s, had been in...

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SOLE-MIZO web site renewed

As part of a complete change of image launched by SOLE-MIZO Zrt. last year, their web site has also been completely renewed by the middle of January....

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Question:

What measures do you think are necessary in order to bring about a significant increase in the role of long term partnership relations based on mutual trust in the food...

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Duffy to be face of Coca Cola light in 2009

It has been announced that Duffy is to be the face of the 2009 advertising campaign of Coca-Cola light. According to the marketing director of Coca-Cola UK, the singer is...

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Answer:

Unfortunately, our agricultural resources are being utilised only with low efficiency by EU standards. Farmers and processing enterprises blame each other, rather than co-operate. Both farmers and processing enterprises also...

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Beiersdorf Profits Jump 28.3 Percent

The company predicted a slower growing for 2009, but its goal is achieving a global market share of 5.5 percent.  Group profit after tax for 2008 jumped 28.3 percent to...

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Total sales of 2008 at CBA was HUF 545 billion

Last year the food retail chain grow by 4%, increased the number of stores and almost 50 units were renovated in and out.  The CBA has the most retail unit...

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BAT Hungary made ready for changes in advertisement law by self test

After a six months long campaign every employees of the company from secretary to CEO checked the stores in work group. Hungarian Parliament passed a bill to amend the advertisement...

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Difficulties at Charles Vögele

The company lost share on its most important markets, in Switzerland, Germany and Austria in 2008.  The total sales decreased by 1.8% to CHF 1.369 billion, the profit fell by...

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