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Back from the USA
Last year Katalin Mandel, general secretary of the association was invited to the annual conference and congress of the International Franchise Association (IFA). She told our magazine: franchise is conquering...
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2nd Franchise Fair in Budapest
The Hungarian Franchise Association has organised its Franchise Fair for the second time. Nearly 30 concepts introduced themselves at the one-day event, which took place in Novotel Centrum. More than...
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Franchise superior 2018
On 31 January the Hungarian Franchise Association organised its 13th Award Ceremony. The gala event took place in New York Palace Budapest with the participation of nearly 200 Hungarian franchise...
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What can be the main trends in the communication strategies of FMCG brands in 2019?
Between 1 July and 31 December 2018 the Hungarian representatives of the most valuable international FMCG brands were communicating online in line with global trends. International surveys showed that among...
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Private label conference
Amsterdam-based organisation Private Label Manufacturers Association (PLMA) will organise a conference on private label (PL) products in Hamburg on the last two days of February. On 27 February, Denise Klug,...
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Private labels: rankings and records
The market share of private label (PL) products is already 34 percent (in volume) in Hungary – informs the 2018 edition of the Private Label Manufacturers Association (PLMA) yearbook. PL...
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Television commercials at full throttle
What do the Nielsen Audience Measurement data say about the performance of television commercials in 2018? Atmedia’s most important target group is consumers between the ages of 18 and 59...
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Shoppers motivate enterprises for development
Mastercard CEE’s SME Monitor study has found that every third small or medium-sized business in Central and Eastern Europe introduced card payment on customer demand. 60 percent of respondents said...
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Discount supermarkets are the leading channel now
Between January and December 2018 Hungarian consumers spent HUF 1,800 billion on food – there was a 7-percent increase in value sales from the 2017 level. More than 70 percent...
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Hungary’s retail dynamics above the European average
Retail trade has come up with a stable performance all over Europe: there was a 3.7-percent growth in Q3 2018. In the same period Hungarian retail sales surged by 7.6...
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A report on the customer service sector
According to a representative survey conducted by Cofidis on the customer service sector, today approximately 160,000 people work in the segment in Hungary. The level of fluctuation is high and...
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A surge in vegetable prices
Last December food prices elevated by only 4.7 percent if compared with December 2017, but we had to pay 22.4 percent more for potatoes, fresh fruits and vegetables – reported...
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Fruit and vegetable prices went in opposite directions
In November 2018 agricultural production prices grew by 4.4 percent from the level of November 2017 – reported the Central Statistical Office (KSH). This increase was the result of vegetable...
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Private label products remain on an upward trajectory
Between October 2017 and September 2018 the market share of private label FMCG products (PL) grew by 0.7 percentage point. From the HUF 1,800 billion spent on food 29 percent...
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Retail sales were developing well at the end of last year
In November 2018 like-for-like retail volume sales augmented by 5 percent; adjusted for calendar effects, the sales growth was 4.9 percent – reported the Central Statistical Office (KSH). Non-food sales...
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Consumer prices were up 2.8 percent on average last year
According to a report by the Central Statistical Office (KSH), consumer prices were 2.8 percent higher in 2018 than in 2017; food prices jumped 4.2 percent. In comparison with December...
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Growing market, expanding research
Ágnes Szűcs-Villányi, market leader of Nielsen in Hungary told Trade magazin that last year Hungarian stores had sold 7 percent more FMCG products than in 2017. Sales by discount supermarkets...
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Last year was the best of the decade
According to GKI’s estimation, the Hungarian economy grew by 4.6 percent in 2018 – this growth rate was exceptionally good in the European Union (ranked 2nd or 3rd in the...
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Good performance from the poultry sector
According to the latest market report of the Agricultural Economics Research Institute (AKI), the European Commission forecasts that the EU’s poultry meat production will keep growing until 2030. Between January...
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Top 10: online channels in Europe
In the next five years the developed markets of the United Kingdom and France will dominate European online FMCG retail – says a forecast by LZ Retailystic. Online sales of...
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OECD: positive outlook, with risks
According to the latest OECD report about the Hungarian economy, economic growth will be 3.9 percent in 2019 and 3.3 percent in 2020. The report was presented to the public...
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McKinsey: online FMCG retail is in a vicious cycle
New York-based global consulting firm McKinsey has analysed online FMCG sales in Europe. Their report states: the fact that masses of European consumers haven’t started buying food and drinks online...
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Provident: only every tenth buyer has financed Christmas and New Year’s expenditures from loans
Participants of the Provident Pénzügyi Zrt.’s 600-person telephone research typically spent the holidays at home, preparing for Christmas and New Year’s Eve expenditures, and this time they also considered the...
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PwC CEO survey: the trust in global economic growth is shaken
According to the latest Global CEO Survey by PricewaterhouseCoopers (PwC), trust in a global economic growth has become smaller in almost every country. 30 percent of executives think that global...
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Analysts: policy intervention is needed to increase employment
The Hungarian economy practically reached full employment last year. The 3.6 percent unemployment data of the fourth quarter of 2018 indicate a tight labor market, and a further policy intervention...
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The amount of the Farm Development Program has doubled this year
The total amount of the Farm Development Program was doubled compared to last year to 2.4 billion HUF in 2019 – the Deputy Minister State of the Ministry of Agriculture...
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Euro area GDP growth is on a four-year low
In the fourth quarter of last year, economic growth in the euro area stagnated at a four-year nadir, according to a preliminary estimate of the European Union’s Statistical Office, Eurostat,...
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The EU-Japan Trade Agreement comes into force
The EU-Japan Economic Partnership Agreement will come into force on 1 February, which will abolish the vast majority of customs duties of about 1 billion euros per year for the...
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(HU) GfK: Merre halad a magyar digitális fogyasztó?
Sorry, this entry is only available in HU....
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A new trend: in-store greenhouses
Auchan has teamed up with Agricooltour to grow herbs and lettuce in a Torino store, which the customers can pick themselves. The 30m² greenhouse was built in November 2018. Casino...
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