Company and Personal News

SPAR shopping bags support charity

SPAR collected more than HUF 13 million for the Hungarian Maltese Charity Service by donating 1 Forint after each plastic shopping bag sold. On 27 January 2010, Péter Feiner, the...

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New flying record with support from Red Bull

Red Bull supports a new world record attempt: Felix Baumgartner intends to break the sound barrier by jumping off from a hot-air balloon at a height of 36,500 metres, wearing...

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What can we learn from each other?

Trade Marketing Club and POPAI Hungary organised their ‘Trade Marketing, My Love’ conference on 23 February at FOODAPEST. This time participants tried to find out what can Hungarian and foreign...

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Another petrol station chain in the portfolio of POS Media Hungary

POS Media Hungary signed an agreement with Shell Hungary Zrt., the operator of 250 petrol stations in Hungary. Now POS Media can reach 3 million customers per month at petrol...

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Burn Shot

Burn Shot creates a new, innovative segment (Energy Shot) in the energy drink category in Hungary. The product’s advantage is that it stimulates as much as the 250-ml versions, but...

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Ms Trade Marketing and the Team of the Year 2009 award

The ‘Trade Marketing Team 2009’ award went to the Coca-Cola Trade Channel team, while Andrea Gémes of Storck Hungária became ‘Ms. Trade Marketing 2009’. Trade marketing managers of Unilever, Friesland...

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SPAR – all year round campaign

SPAR Magyarország Kft. launched a year-long campaign called ‘Our Hungary, our SPAR’, with the aim of promoting excellent Hungarian products from domestic producers and suppliers. In 2009, 68 percent of...

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Schwarzkopf Essential Color tartós krémhajfesték

Cindy Crawford reveals the secret of her beautiful hair colour: Essential Color, the first permanent colour from Schwarzkopf which contains natural ingredients and no ammonia. White tea and lychee extracts...

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The law regulating the relationship of suppliers and retailers took off well

Márkaklub had a special meeting at FOODAPEST: on 1 January, the Act on the prohibition of unfair market conduct by the suppliers of the food product life cycle entered into...

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New customer and marketing manager joins METRO Cash & Carry International’s team

Diego Bevilacqua, formerly the vice president of the Unilever group, was appointed METRO’s customer and marketing manager and member of the board. He will be responsible for marketing and brand...

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Syoss hajformázó termékek

Professional hair styling at an incredibly favourable price. Agency: BBDO Budapest Customer: Henkel Magyarország Kft. Product: Syoss hajformázó termékek Apperance: RTL, TV2 és kábelcsatornák Period: February–March...

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FMCG-Ball

The second ball for the FMCG sector organised by Trade magazin and Lánchíd Klub was attended our guests on 27 February. We invite you to the third FMCG-Ball next year...

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GROW Group becomes independent

GROW Group, one of Hungary’s leading human and organisation development groups ended its cooperation with TMI International and became an independent Hungarian brand as of January 2010. The Group won...

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MIRSA continues with a new name and even higher standards

The company bought the MIRELITE brand and from the end of February carries on under this new name : MIRELITE MIRSA Zrt.. MIRELITE is an acronym for: ELITE product of...

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A day of recreation

Despite the difficulties 2009 brought there were success stories in the FMCG sector. Karrier és Stílus Tanácsadó Kft. held a conference on 3 February, titled ‘The road to success’ to...

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‘Together for kindergartens!’ was a great success

On 27 January, Tchibo Budapest Kft.’s managing director and Zsuzsa Csisztu presented each of the six winner kindergartens with HUF 600,000. Tchibo’s ‘Together for kindergartens!’ campaign lasted from 1 September...

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400-million donation from Tesco

Tesco donated eleven truckloads of clothes and other products to the Hungarian Food Bank Association at the end of February in Budapest. The association, together with the Hungarian Red Cross,...

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ProSweets – a suppliers’ fair

Pro Form Kft. represented Hungary at ProSweets, the trade fair of confectionery suppliers. 325 companies came from 30 countries to meet 19,000 trade visitors. The fair showed that machinery manufacturers...

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Univer’s triumphant ‘Kitchen Virtuosos’ prize game

The main prize of the game was drawn on 15 January 2010, in the presence of a notary: Róbert Beke from Besenyőtelek won the HUF 1,000,000 dream kitchen. Participants had...

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Gold medal of honour for Borsodi Sörgyár Zrt.

Early March the Hungarian Football Association awarded Borsodi Brewery with a Gold Medal of Honour for their support of the professional league, the national team and the U-21 national team....

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Defibrillator in the kayak-canoe boathouse

Henkel Magyarország Kft. purchased two defibrillators: one for Lágymányosi Spari Kayak-Canoe Club and the other for the company headquarters in Dávid Ferenc Street. Managing director Dieter Knoll and Gyula Molnár,...

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Paprika Gourmet is looking for franchise partners

Paprika Gourmet, a Hungarian deli store chain opened its first unit in Barcelona. Owner Veronika Fazekas told our magazine that the first two weeks proved there is great interest for...

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Great music in Fressnapf stores

Europe’s No.1 pet food and accessories chain commissioned Mood Media with establishing an in-store radio and scent marketing service. Fressnapf realised the importance of conscious audio communication and the importance...

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Unilever gathers speed

On 4 February, Unilever published its annual global results and the report on the last quarter of 2009. Last year the company’s turnover improved by 3.5 percent, equalling a 2.3-percent...

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SNICKERS® Team finished fourth at the 2010 Budapest-Bamako

Members of the team, Kálmán Lukács Tóth and Norbert Lehotzky competed well and the charity truck managed to deliver the donations offered by Mars Magyarország to Mauritania and Mali. The...

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Non-food categories perform well at Henkel

Henkel group’s washing-household cleaner and cosmetics branches did well last year: the former expanded by 2.9 percent, while the latter realised a 3.5-percent growth. Due to the economic crisis, the...

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A real treat from Milli Mia Piruet

The new year brought something new at Milli Mia: from January the Milli Mia Piruet cream pudding is also available in cappuccino flavour. Cappuccino-cocoa Piruet will also appear in shops...

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New trade fairs in Düsseldorf in 2010

Messe Düsseldorf GmbH will organise two brand new trade fairs this year: with the international glass production, processing and product fair Glasstec they will hold Solarpeq, a solar production equipment...

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New meat sales director at Kométa

From 1 January 2010, András Lengyel is the new sales director of KOMÉTA ’99 Zrt.’s meat branch. András Lengyel (40) started his career at Unilever Magyarország Kft. in 1994 and...

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SPAR’s further expansion in 2009

Last year SPAR turned the 177 acquired Plus stores into SPAR shops. 2 INTERSPAR and 5 SPAR supermarkets were also built. The company’s consolidated turnover was HUF 397.3 billion –...

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