Events
2020: The year when Hungarian consumers were forced to step on the digital moving sidewalk
2020 increased the proportion of consumers who are shopping online – and this is also true for FMCG shopping. Which factors were the driving forces behind this trend? It became...
Read more
This year brings more free-from groceries to SPAR stores
In accordance with constantly changing consumer needs, SPAR is adding new lactose-, gluten- and soy-free innovations to its product selection, as demand is growing dynamically for these products. Head of...
Read more
Successful trade marketing strategies here and beyond the Neverending Sea
More than 70 people registered for this year’s I Love Trade Marketing conference, which was organised by the Trade Marketing Club (TMK) online. Zsuzsanna Hermann, one of the club’s founders...
Read more
Wine and walnut prices grew significantly
According to the Market Price Information System (PÁIR) of the Research Institute of Agricultural Economics (AKI), due to the low yield in 2020 the price of walnut increased by 10...
Read more
P&G commits to 2,021 acts of good
Procter & Gamble has announced that the company will do 2,021 good things in 2021. As part of its recently launched international campaign Lead with Love, P&G and its brands...
Read more
Unilever redefines the concept of beauty
Unilever has announced that as part of launching its new Positive Beauty programme, the company will stop using the word ‘normal’ on all beauty and body care products and in...
Read more
Hungarian Advertising Code of Ethics is being updated
After six years in use the time has come to update the Hungarian Advertising Code of Ethics. The Hungarian Advertising Association (MRSZ) and the Self-regulatory Advertising Board (ÖRT) delegated members...
Read more
New Lidl store opens
On 11 March Lidl Hungary opened its latest store in Budapest’s 2nd district, at 43 Csalogány Street. The 1,200m² shop is located on the ground floor of a newly built...
Read more
Cherry Coke is back in shops
From March Cherry Coke is available once again in Hungary: this flavour variant used to be very popular in the 1990s and Coca-Cola brings it back to stores for a...
Read more
Successful Kokárdás dairy products
In 2020 consumer demand increased considerably for ALDI Hungary’s private label Kokárdás dairy products – they are made exclusively of Hungarian milk. ALDI Hungary’s managing director Bernhard Haider told: Kokárdás...
Read more
Product of the Year 2021
Going forward without hesitation, even when times are hard. This is what comes to my mind when I say: it is really good news that Product of the Year was...
Read more
Henkel was able to mitigate the negative effects of the crisis
In the 2020 financial year the Henkel Group’s sales reached EUR 19.3 billion, which means that organic sales were down a little if compared with the 2019 level. The EBIT...
Read more
No more plastic cap on one-litre Campina Organic drink cartons
Dairy firm FrieslandCampina has removed plastic bottle caps from the one-litre packaging of its Campina Organic drink cartons. The packaging now features a new pouring opening that ends the need for plastic...
Read moreAldi Süd joins forces with vegan influencer
Aldi Süd has started working with vegan influencer Philipp Steuer. Steuer will promote a vegan lifestyle using Aldi Süd products. The move forms part of the retailer’s efforts to encourage younger...
Read more
Nestlé Health Science: Nutritional beverages from iconic cereals
Nestlé Health Science has teamed up with Kellogg’s and General Mills to add new cereal-flavoured beverages to its Carnation Breakfast Essentials range. There is protein, vitamins and minerals in the drinks for immune support and...
Read more
Mulino Bianco makes cookies from pulse flour
Barilla Group’s Mulino Bianco brand has introduced two new cookie variants made of pulse flour: Cecille is made with chickpea flour, cocoa and orange zest, while Lentille uses red lentil flour and...
Read more
Cherkizovo Group buys sausage factory in Leningrad
Russia’s largest meat producer the Cherkizovo Group has signed a preliminary agreement to buy meat processing company LLC Pit-Product from the Finnish group Atria. The acquisition will see Cherkizovo increase its share...
Read more
Dino Polska to invest more in eco-friendly projects
Polish retailer Dino Polska has decided to invest more in renewable energy sources across its operations. They will install photovoltaic panels at three Dino distribution centres with 3MW capacity – by...
Read more
Lidl Belgium adds new vegetarian and vegan products
Lidl Belgium has added 11 new meat substitute products to its private label vegetarian and vegan range. From the new additions 7 are vegetarian and 4 are vegan products. Lidl Belgium has...
Read more
Sainsbury’s tests in-store recycling system
Sainsbury’s plans to introduce a new in-store recycling system which makes it possible for customers to recycle polypropylene (PP) film. There are 63 Sainsbury’s stores participating in the trial. A...
Read more
Fluère Drinks is now part of Next Frontier Brands’ portfolio
Next Frontier Brands has acquired distilled non-alcoholic spirit producer, Fluère Drinks. Fluère’s beverages are distilled in the Netherlands and available in more than 30 countries. The brand’s portfolio includes Original, Spiced Cane...
Read more
New concept from Morrisons
Morrisons has opened a new temporary store in North London, which features a new fresh-food takeaway concept called Market Kitchen. Market Kitchen offers a selection of meals for breakfast, lunch...
Read more
Carlsberg reports smaller carbon footprint
According to Carlsberg’s sustainability report for 2020, the company achieved a 7-percent decrease in carbon emissions across its value chain, and realised a 7-percent improvement in water efficiency between 2015...
Read more
Sainsbury’s starts price war against Aldi
Sainsbury’s campaign called ‘Aldi Price Match’ – launched to fight for market share – offers customers 250 Sainsbury’s quality products that match the prices found at Aldi. However, 8 of...
Read more
PLMA-news in brief
Amazon is launching its online programme in Poland. Private label wine sales by Delhaize were up 20 percent last year. Penny is adding the vegan Food for Future brand to...
Read more
Uber to buy alcohol delivery service Drizly
Uber Technologies Inc is to pay USD 1.1 billion for on-demand alcohol platform Drizly, as the company seeks to expand delivery services that have flourished during the pandemic. Uber’s acquisition of...
Read more
Heineken to cut operating costs
Heineken NV plans to cut about 8,000 jobs, in order to restore operating margins to pre-pandemic levels following a sharp reduction in profit because of coronavirus restrictions. The world’s second largest...
Read more
UCC Coffee Europe introduces Japanese coffee brand
UCC Coffee Europe has put a new coffee brand on the market, backed by UCC Group (Japan). The launch of the Ueshima Coffee Company brand brings Japan’s No.1 coffee to...
Read moreAlmost all Hungarians consume milk
At the end of 2020, the Milk Interprofessional Organization and Product Council launched a market research tender that focused on dairy product consumption habits and plant-based foods – agrarszektor.hu ,...
Read more
MNB: credit dynamics were at the forefront of the EU last year
Despite the coronavirus pandemic, the credit market performed outstandingly last year, and Hungary is at the forefront of the EU in terms of both corporate and retail credit dynamics, an...
Read more