Company and Personal News
(HU) MONARC Mandula- és paradió-válogatás az ALDI-nál
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Tesco’s National Christmas fondant map is ready
What do Hungarian buyers like? Chocolate truffles or jellie Christmas fondants? Sweet or dry champagne? In most households do poppies, or walnuts, go to the table at Christmas time? Tesco’s...
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The LG beer making system to be showcased at CES
LG Electronics (LG) will introduce its new capsule beer making machine, the LG HomeBrew at the 2019 CES. The winner of this year’s CES Innovation Award, makes home craft beer...
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Magazine: ‘When you communicate, think about your brand and not your company!’– Péter Geszti
RaM Colosseum was the venue of Péter Geszti’s GPS 2.0 marketing seminar for SMEs on 9 November. Mr Geszti started out by saying that no matter how big a company...
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SPAR prepares for New Year’s Eve with more than 400 tons of frankfurters
SPAR Magyarország’s own meat plant prepares for New Year’s Eve with more than 400 tons of frankfurters. In this time of the year, the demand for traditional and non-alcoholic sparkling...
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CBA helps twenty families in need
On 25 October Hungarian-owned retail chain CBA, having teamed up with the Hungarian Interchurch Aid, donated HUF 50,000 worth of parcels to 20 poor families each in Orosháza, with food...
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The Hungarian Advertising Association elected a new president
Gulyás János, Managing Director of the Wavemaker Hungary Kft. is the new president of the Hungarian Advertising Association (MRSZ) between 2019 and 2021 – the association told MTI on Monday....
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KFC marketed firewood scents like fried chicken
The KFC marketed firewood scents like fried chicken. Burning on fire, the product sparks the company’s well-known scent of 11 herbs and spices – origo wrote after Fox News. KFC’s...
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ALDI raises the full-time starting wage from 2019 above 300 000 HUF
The ALDI Magyarország Élelmiszer Bt. has published the wages valid from 1 January 2019 in its stores in Hungary and the logistics centers in Biatorbágy: the supermarket chain increases the...
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Vénusz also provides packaging development to preserve the environment
Vénusz as the pioneer among the cooking oil producers made a giant step to make environmentally friendly packaging materials, because most of the Vénusz cooking oil bottles are made of...
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Detki transported biscuits to thirty children’s homes
The largest Hungarian-owned biscuit factory is celebrating its 35th birthday. The furnaces were first heated up in the small village of Mátraalja 35 years ago, when the production started. The...
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AM: the AGROmashEXPO is a good opportunity to get acquainted with the agro-industrial trends
Knowledge-based agriculture is needed, so it is important for the industry to get acquainted with the latest agro-industry trends. The AGROmashEXPO and AgrárgépShow 2019 (Agricultural Machinery Show 2019) exhibitions take...
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High-tech Hungarian Treasures tour in Kecskemét
The autumn leg of the tour series organised as part of the Hungarian Treasures programme visited Kecskemét. Hungarian Product trademark users and partners had the opportunity to visit KÉSZ Kft.,...
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Magazine: The busiest street means something else for each brand
On 15 November members of the Trade Marketing Club gathered for this year’s last meeting. The topic was location-related differences and geomarketing research revealing these. Zsuzsanna Hermann welcomed participants and...
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Borsodi employees leave their mark together
As a member of the Molson Coors Group, the Borsodi Brewery pays particular attention to responsible alcohol consumption, the use of environmentally-friendly manufacturing technologies and the cultivation of social affairs....
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The Shopping List of the Country has been prepared
The 22-year-old It Is A Joy To Give! charity action makes Christmas easier to tens of thousands of families and people in need every year. Heiszler Gabriella, Kozma Imre and...
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Coca-Cola bottled in Hungary celebrated its 50th anniversary
Coca-Cola Magyarország and contemporary Hungarian authors asked by the company have remembered with special ornamental bottles and personal writings over the last half century. Coca-Cola Hungary made a unique design...
Read moreChristmas foundants and several pallets of toys from Tesco to the small patients of Heim Pál hospital
Tesco believes that some attentiveness can do wonders. In addition to the nationwide support programs of the chain, it offers the convenience of all its stores to help with their...
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SuperShop wins a MagyarBrands award!
The MagyarBrands programme rewards successful Hungarian brands. This year the jury of independent experts decided: SUPERSHOP IS AN EXCELLENT BUSINESS BRAND, one of the TOP Hungarian business brands! We are...
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Together for Each Other: dm won the Year’s Volunteer Program title
This year, the dm celebrated its 25th birthday. As part of the company’s volunteer work program, the company’s colleagues initiated local initiatives affecting community life in their own environment. This...
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The Advent Fair in Budapest is the second best in Europe
In two years the Advent BasiliKa Christmas Fair in Budapest has improved seven places, from the ninth place to the second place on the public vote of the European Best...
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An unusual press conference about CEBIT and Hannover Messe
The unusual press conference / meetup of the Hungarian representation of Deutsche Messe AG (DMAG) was held on 5 December 2018 in the city center. The theme of the event...
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McDonald’s reduces antibiotics in beef
McDonald’s has announced plans to reduce the use of antibiotics in its global beef supply, fuelling predictions that other restaurants will follow suit – The Guardian wrote. The move by...
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Unique partnership to design next generation e-mobility concepts and lightweight innovations
Henkel and RLE International announced today that they have agreed to form a strategic alliance to drive automotive innovation, expand value creation opportunities and become the premier design-in engineering solution...
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The trademark of Szerencsi Chocolate in new hands
The Nestlé Hungária Kft. resigns from the use of the trademark “Szerencsi” on confectionery products. From now the trademarks can only be used by Szerencsi Bonbon Kft. With this, the...
Read moreTesco establishes a business service center in Budapest
– Tesco creates a new Central European business service center in Budapest, creating hundreds of new jobs in Hungary, the company announced. The Tesco Business Services service center, which supports...
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New Marketing and Trade Marketing Director at HEINEKEN Hungária
From 1 January 2019, Balogh Barbara directs the Marketing and Trade marketing organization of HEINEKEN Hungária. Barbara joined HEINEKEN Hungária in 2010 as a Heineken brand manager and later became...
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Starbucks continues to expand in Hungary
This year, the American Starbucks café chain in Hungary opens three more stores. With the opening of two shop in Pest and one in Székesfehérvár, the company’s staff will grow...
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