News and articles
(HU) Két milliárdos beruházás, 15 százalékos forgalom növekedés a Henkelnél
Date: 2007-03-05 00:00:00
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(HU) Magyar termékekből nyújtanak élelmiszersegélyt a hazai rászorulóknak
Date: 2007-03-02 00:00:00
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(HU) Mélyen az uniós átlag alatti a hazai innovációs készség
Date: 2007-03-02 00:00:00
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(HU) Az idősek még emlékeznek, a fiatalok már felejtik a lengyel-magyar barátságot
Date: 2007-03-02 00:00:00
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(HU) Forbes magazin – lista a tíz legkülönlegesebb étteremről
Date: 2007-03-01 00:00:00
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Campaign Marathon in dm
Date: 2007-02-28 08:00:00
The Permanently Low Price campaign of dm, beginning in February, guarantees reduced prices for four months. The prices of several hundred products were reduced on 8. February and customers do...
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Expanding co-operation
Date: 2007-02-28 08:00:00
The assortment policy of Auchan will not be influenced directly by the accession of the Black Sea countries, as this is always dependent on local markets. Auchan Magyarország Kft. will...
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Opposite trends in Germany
Date: 2007-02-28 08:00:00
According to an analysis by the German Nielsen Subsidiary, he German market of pharmaceutical products grew by 0,5 per cent between October 2005 and September 2006 compared to the preceding...
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Convenience – the world we live in
Date: 2007-02-28 08:00:00
Pizzas that can be prepared in micro wave ovens are no longer the only stars. Since time is money, it is no surprise that convenience products are frequently used even...
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Jacobs Cronat Gold
Date: 2007-02-28 08:00:00
The special production method – the freeze dried technology – of the new Jacobs Cronat Gold soluble coffee allows more of the true coffee flavour to be retained for the...
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VNU turning into The Nielsen Company
Date: 2007-02-28 08:00:00
The mother company of ACNielsen has changed its name from VNU to The Nielsen Company. The aim behind this change was to put the best known brand of the group,...
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Attracting labour
Date: 2007-02-28 08:00:00
The operations of Tesco will not be effected by the accession of the new EU states, as they do not have any stores there and do not intend to list...
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Agip joining the business
Date: 2007-02-28 08:00:00
Agip has submitted an application for a license to sell OTC products. They already have the required equipment and have signed contracts with suppliers. They will begin with 40-50 products,...
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Young people like frozen pizzas
Date: 2007-02-28 08:00:00
37 per cent of Hungarians consume instant soups, the most popular category among instant foods. Snacks and frozen pizzas are also popular, while only 6 per cent of the adult...
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Chio Crackings
Date: 2007-02-28 08:00:00
The new Chio Crackings are shaped like slices of cheese and taste like cheese....
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Prices, strategies, consumers
Date: 2007-02-28 08:00:00
Several factors can effect the profitability of a brand. Pricing is in the focus of brand strategy, which means we should understand how consumers interpret prices. The Shopper Trends survey...
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New organisational structure for ABO Group
Date: 2007-02-28 08:00:00
ABO group enterprises shall operate in divisions from 1. January 2007. The separate management of the three main profiles (grain trade, milling, fodder) will allow a diversified approach to be...
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