News and articles
We are the most pessimistic
Date: 2007-01-31 08:00:00
Eurochambres has prepared a survey of 78 thousand companies from 27 European countries. While Danish companies proved to be the most optimistic about future prospects, Hungarians were among the most...
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COTY Hungary in the Esprit
Date: 2007-01-31 08:00:00
New products from COTY Hungary in the Esprit range are: Horizont (Eau de Toilette, Deo Natural Spray) for women and (Deo Natural Spray, After Shave) for men. A cosmopolitan approach...
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Mihály Hardy is the opinion leader at Tesco’s
Date: 2007-01-31 08:00:00
With 26 years of experience as a print and television journalist, Mihály Hardy has been appointed the new communications director and spokesman for Tesco’s. Since Tesco’s is one of the...
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VOSZ muscling up with savings banks
Date: 2007-01-31 08:00:00
The National Association of Entrepreneurs and Employers have signed an agreement about collaboration with the National Association of Savings Banks and with Magyar Takarékszövetkezeti Bank Zrt. According to the agreement,...
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Sweeties have caught up with table chocolate
Date: 2007-01-31 08:00:00
Retail sales of sweeties are growing dynamically. Value has grown by 13 per cent, while volume has increased by 19 per cent in the October 2005 – September 2006 period...
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Metro stores to be remodelled
Date: 2007-01-31 08:00:00
The first remodelled Metro store was opened in Budaörs at the end of last year. All Metro stores will be remodelled in the forthcoming years. As a result of remodelling,...
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Global players in the lead
Date: 2007-01-31 08:00:00
A report about changes taking place in the consumer-customer trends of developing countries is published every second year by Pricewaterhouse Coopers. The last issue dealt with changes detected up till...
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Trade marketing planning: exemplary!
Date: 2007-01-31 08:00:00
Below-the-line promotions are not very common in the meat industry. Sampling is simple and popular but it is questionable, if a cheap product can generate enough sales to cover the...
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Market-oriented approach at the Post Office
Date: 2007-01-31 08:00:00
With twenty years of sales and management experience behind him, István Justin has assumed responsibility for leading the Mail division of the Hungarian Post Office, which generates annual revenues of...
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Creating a tradition and a co-brand card
Date: 2007-01-31 08:00:00
Three banks stole the show at the night of the ”MasterCard – Bank of the year” awards. The most important categories were: current account keeping bank of the year, most...
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Season of seasons
Date: 2007-01-31 08:00:00
According to marketing books, one of the tools that can be used for boosting sales is creating new opportunities for purchasing. The sweets industry seems to be good student. In...
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Sweeties for our eyes
Date: 2007-01-31 08:00:00
Storck Hungária Kft. is one of the major companies in the sweetie category with the Merci and Toffifee brands. We wanted to find out what special merchandising tools they use...
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No more superlatives
Date: 2007-01-31 08:00:00
How can promotions be advertised? Should we emphasises superlatives, or is present Hungarian practice in line with EU guidelines at all? For answers, we turned to dr. Judit Firniksz, of...
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Butter cream as seen by IMIGe
Date: 2007-01-31 08:00:00
A survey prepared by Szonda Ipsos in the summer of 2006 examined the composition of consumers in Tesco stores according to certain demographic criteria and the effectiveness of advertising tools...
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Expectations: creativity and modernisation
Date: 2007-01-31 08:00:00
György Földesi has become sales manager of Sole-MiZo Zrt. with 15 years of experience in the business behind him. The position in the dairy products company with domestic revenues over...
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Small tigers
Date: 2007-01-31 08:00:00
“100 small tigers” is the title of a fascinating publication by Coface Hungary and Üzlettárs magazine. The research data from independent researchers of Coface and Corvinus University is interesting reading...
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Modern store types dominate
Date: 2007-01-31 08:00:00
The retail trade of frozen products is growing. Sales of meats exceed HUF 12 billion, frozen potato sales are over HUF 3,5 billion, while frozen pizzas represent a market of...
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Digital future
Date: 2007-01-31 08:00:00
The development of IT systems holds many possibilities for retail chains. Modern, self-service technologies are rarely used in our region yet. But changes are coming. We asked Romulus Steinbinder about...
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Tougher income tax, more lenient special taxes
Date: 2007-01-31 08:00:00
In 2007, a number of allowances related to income tax will disappear. Income tax rates will not change, but the 18 per cent tax base will be HUF 1.7 million...
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Foodapest 2006
Date: 2007-01-31 08:00:00
Awards for success All products continuously present in the Hungarian market since 2003 and exhibited at FOODAPEST 2006 could be nominated for the FOODAPEST awards for success by HUNGEXPO Zrt....
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SuperShop expanding
Date: 2006-11-20 08:00:00
The SuperShop loyalty program recruited new participants at the Adidas-Samsung Streetball events in Budapest, and other cities. Everybody who filled out the the application form for the SuperShop card was...
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Pet food sales showing steady development
Date: 2006-11-20 08:00:00
Retail trade of pet foods amounted to approximately HUF 35 billion and can expand further. Retail sales grew by 2-3 per cent in the October 2005–September 2006 period compared to...
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Excessive production
Date: 2006-11-20 08:00:00
Hungary’s annual grain production is between 9-17 million tons. The domestic market absorbs less than 8 million, while the rest is exported or offered into intervention. Hungary is a net...
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Quality and prices in EU markets
Date: 2006-11-20 08:00:00
Market Price Information System will serve to provide an outline of main markets trends for a specific product group in each issue of the magazine. Information will be available about...
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