News and articles
Mayonnaise showing most dynamic growth
Date: 2008-02-29 08:00:00
Leading brands like Globus and Univer use intensive in-store communication and health focused innovation to keep pace with private labels. According to recent data from Nielsen, mustard, mayonnaise and ketchup...
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Cartoon characters are effective till the age of ten
Date: 2008-02-29 08:00:00
Products for children under 10 have to be accepted by their parents as well. This is not very easy to achieve, because children and adults have very different expectations. According...
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Not just smoke
Date: 2008-02-29 08:00:00
The prospect of a complete ban on smoking in public places has prompted some passionate reactions from both smokers and non-smokers. According to Pete Robinson, a well known writer, Germans...
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When the inspectors come
Date: 2008-02-29 08:00:00
In recent months, we have seen numerous reports about “dawn raids”, unexpected inspections carried out by the Business Competition Office (GVH). As such raids can be carried out without prior...
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St. Hubertus
Date: 2008-02-29 08:00:00
The popular St. Hubertus liqueurs made from herbs will be available in 0,7 litre bottles as well from February 2008....
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Lilac heart beating
Date: 2008-02-29 08:00:00
Several thousand people made an enormous heart beat on 14. February, at the I Love MILKA Big Heartbeat event, held in SYMA Hall. The purpose of the event was to...
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Gluttonous Thursday again
Date: 2008-02-29 08:00:00
Gluttonous Thursday was held for the third time on 7. February, upon an initiative by. Magyar Turizmus Zrt., when a 50 per cent discount is granted in over 1,000 restaurants....
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Dressings popular
Date: 2008-02-29 08:00:00
According to data from the Consumer Scan of GfK Hungária Market Research, over half of all Hungarian households bought mustard and mayonnaise during the first nine months of 2007. Mustard...
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Franchise news
Date: 2008-02-29 08:00:00
KirályPizza expanding. This Hungarian owned franchise chain based in Eger and selling pizza, gyros and a full range of American fast food is about to embark on an expansion campaign....
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Fresh water
Date: 2008-02-29 08:00:00
Following the trend which started in California, restaurants in New York have also begun to serve filtered and purified tap water instead of bottled water. Many people recognise now that...
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In the course of research, GVH has the power to:
Date: 2008-02-29 08:00:00
• enter and search all premises without permission from the owner or anybody present and to have any premises opened for inspection • search private property including cars and homes...
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Less bottles, more cans
Date: 2008-02-29 08:00:00
The market share of canned beers continues to grow, while less beer is sold in bottles, as price seems to be more important for consumers than the environment....
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2007 – a year of success and strategic decisions
Date: 2008-02-29 08:00:00
In spite of negative processes in the sector, 2007 was a successful year for SIÓ-Eckes Kft. The restructuring of brands was completed as planned. SIÓ-Eckes Kft. has retained its market...
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New stars in the Milky Way
Date: 2008-02-29 08:00:00
Owing to the uncertainty and instability in the world market, there is a lot of excitement in the domestic milk industry, while new trends are also surfacing. – It looks...
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Changing focus
Date: 2008-02-29 08:00:00
„Successful HoReCa 2008” was the title of a one day forum organised by Karrier és Stílus Tanácsadó Kft. in the beginning of February. The first presentation was held by Judit...
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Zagat for sale
Date: 2008-02-29 08:00:00
It has been published by the New York Times recently that the Zagat Survey restaurant guide launched in 1979 is up for sale. Zagat publications offer useful information about restaurants,...
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How to prepare for inspections:
Date: 2008-02-29 08:00:00
• set up a chain of communication • prepare internal regulations to be followed in case of inspection or research • group data and documents, store documents protected by law...
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New officers for Maspex
Date: 2008-02-29 08:00:00
Marek Bucior was appointed general director of Maspex Olympos Kft. on 23. January. He has been working for Maspex Wadowice Group for 8 years, first in Poland and later in...
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Older people not too old to consume
Date: 2008-02-29 08:00:00
Instead of cult of youth, or at least in addition to it, a cult of age is expected to be in the focus of future marketing by Ákos Kozák, managing...
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Autumn reactions
Date: 2008-02-29 08:00:00
The average consumer price of milk was up by 30 per cent in Germany in September last year compared to 2006. Consumers immediately responded by reducing their consumption, according to...
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Top chef to retire?
Date: 2008-02-29 08:00:00
János Kaszás, owner and chef of Admirális restaurant in Érd has been among the first chefs to open a restaurant of his own. Admirális has been included in the Hungarian...
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Not on the menu
Date: 2008-02-29 08:00:00
There are many people enchanted by the idea of ordering dishes which are not on the menu, because this makes them feel they are privileged. There are also many restaurants...
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Fresh, expensive, French
Date: 2008-02-29 08:00:00
Hungarians never stay neutral when the French are the subject of the discussion. While their wealth of cultural heritage is generally admired, their chauvinistic arrogance and refusal to speak foreign...
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Tchibo Exclusive & Exclusive Mild
Date: 2008-02-29 08:00:00
The flavours of the new coffee mix developed by Tchibo experts comes even closer to Hungarian taste than before....
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Recipes in Interspar stores
Date: 2008-02-29 08:00:00
Spar Magyarország Kft. has a new service for its customers. They offer a wide range of continuously up-dated recipes in 29 Interspar hyper markets from 17. January to 31. December....
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Older people open to innovation as well
Date: 2008-02-29 08:00:00
According to a qualitative survey by Nielsen, the over 49 age group spends more than it used to at a younger age. They are open to new FMCG products targeted...
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Dynamic Royal Brinkers
Date: 2008-02-29 08:00:00
Experts from Royal Brinkers take great care to ensure that the latest market trends are reflected by their assortment. As a result of clear changes in consumer habits, the Royal...
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János Cseh in Gundel
Date: 2008-02-29 08:00:00
It came as a bit of a surprise, when János Cseh, the ex-chef of Sofitel and Novotel Congress and one of the best chefs in the country, announced in March...
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