Dressings popular

According to data from the Consumer Scan of GfK Hungária Market Research, over half of all Hun­garian households bought mustard and mayon­naise during the first nine months of 2007. Mustard and mayonnaise was purchased by 55 per cent of Hungarian households in the above period, while ketchup was purchased by 44 per cent. Purchases became more frequent in all three categories last year. Discount stores continued to strengthen their market position, achieving a market share of 31.5 per cent, while the market share of hyper markets dropped by 1 per cent. One out of three Hungarian households bought some type of dressing in discount stores or hyper markets. One out of five households bought mustard, mayon­naise in one of these two channels and this percentage is 16-17 for ketchup. However, dres­sings are bought in discount stores significantly more frequently than in hyper markets. Branded products accounted for 66 per cent of all sales in these categories in 2007. Private label products achieved the highest share from sales in discount stores, where they accounted for 37 per cent of the total quantity sold. In hyper markets, private labels accounted for only 22 per cent of the total quantity sold, which was 10 per cent less than in the first nine months of 2006. The market share of private labels in both the mayonnaise and ketchup segments was 37 per cent.