News and articles
Reasons and directions
Date: 2008-05-21 08:00:00
It is possible that the R&D people of Red Bull only responded to the challenge posed by energy drinks launched by the big cola companies. Their answer to the challenge...
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How to avoid fines?
Date: 2008-05-21 08:00:00
Voluntarily undertaking obligations – applied in several cases last year – allows companies subjected to legal action to escape fines by terminating or amending objectionable behaviour and practices. This is...
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Zewa Kockadobozos papír zsebkendõ
Date: 2008-05-21 08:00:00
The new Zewa Kockadobozos paper tissues can not only be stored comfortably anywhere in our cars, homes or workplaces, but are also decorative....
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Smart game this year again
Date: 2008-05-21 08:00:00
Anita Carra, trade marketing leader of Unilever and Csilla Fábián trade marketing manager has told us about the results of their prize game “Gazdálkodj Okosan!”. – It was the second...
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Anti-theft device on packs
Date: 2008-05-21 08:00:00
Anti-theft packs have been developed by Sealed Air Cryovac in co-operation with Checkpoint. The SmartPak® system allows RF-EAS 2010 Food Safe labels to be used on Cryovac® packaging for fresh...
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Private labels strong in discounts
Date: 2008-05-21 08:00:00
Private label products are 40 per cent cheaper than brand products on average in Hungary. The market share of PL products has been rising for years, but the rate of...
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Mono spices and paprika above the average
Date: 2008-05-21 08:00:00
Sales of mixed spices which account for over half of the retail sales of spices showed stagnation in the February 2007 – January 2008 period. Sales of mono spices expanded...
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Cheaper E-invoices
Date: 2008-05-21 08:00:00
Electronic invoicing was the topic discussed on 18. April, at the conference organised by ECR Hungary. Ferenc Balogh, general secretary of ECR Hungary spoke about the inevitable success of electronic...
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Széchenyi étterem
Date: 2008-05-21 08:00:00
The centre of the historic city of Esztergom has been practically reborn in recent years. This restaurant in the city centre has been reopened with a new owner and a...
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Change in role
Date: 2008-05-21 08:00:00
According to Éda Pogány from Coca-Cola Magyarország, per capita consumption of ice teas has produced a more than tenfold increase in Hungary since 2000, exceeding 10 litres in 2007. –...
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Best practice
Date: 2008-05-21 08:00:00
One of the companies from the market of hot beverages was targeted by GVH as a result of a campaign where points had to be collected by customers. Upon being...
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Zewa Deluxe Pure White toalettpapír
Date: 2008-05-21 08:00:00
The new Zewa Deluxe Pure White triple layer toilet paper combines elegance with well known Zewa quality....
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POP materials popular among customers
Date: 2008-05-21 08:00:00
Emotions are playing an increasing role in influencing in-store activities. According to a presenter at the EuroShop exhibition held in Düsseldorf, providing joy and an exciting experience for customers is...
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New marketing director for Ceres
Date: 2008-05-21 08:00:00
Márta Galácz was appointed the new marketing director of Ceres ZRt. on 15. April. She had studied at the University of Economics and Cambridge Business College. Before joining Ceres, she...
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JÓFEJ-campaign for the fourth time
Date: 2008-05-21 08:00:00
A campaign against drunk driving is to be organised by the Association of Hungarian Breweries for the fourth time in 2008. The JÓFEJ campaign to be conducted in the summer...
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Time for exciting flavours
Date: 2008-05-21 08:00:00
The increasing popularity of barbecue parties has a positive effect on the sales of mixed spices. Further growth is dependent on more special, exotic flavours. “Magyarosch” cuisine relying on pepper...
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Legal background
Date: 2008-05-21 08:00:00
Ferenc Ritter spoke about the legal background of electronic invoicing and relevant legislation. For extracts from the presentations, see the www.ecr.hu web site....
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Kicsihuszár Mûvészklub-Restaurant
Date: 2008-05-21 08:00:00
The owners have created not only a restaurant, but a true artists’ club as well. The place is open from 05,00 PM till 04,00 AM and the kitchen is open...
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Sauces and gravies: from basics to dressings
Date: 2008-05-21 08:00:00
The majority of Hungarian chefs use instant sauces from time to time, or on a regular basis. An increasing umber of special and exotic flavours are available. According to Zsuzsanna...
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One more year?
Date: 2008-05-21 08:00:00
A year ago, we wrote that Hungarian legislation on adopting the guidelines about unfair trade practices accepted by the EU Commission in 2005, is to be passed by 11. June...
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Libero Up&Go Spring Collection
Date: 2008-05-21 08:00:00
The coolest nappies in the world ! Libero has been the first in the market to make nappies trendy and fun....
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Sunshine after rain?
Date: 2008-05-21 08:00:00
Market research data was analysed at the April 17. meeting of the Trade marketing Klub An analysis of the recession in retail trade seen in 2007, viewed in international context...
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Hungarian success at the NESPRESSO design competition
Date: 2008-05-21 08:00:00
Students of MOME – Balázs Milléte and Tamás Telekes – have finished in third place at the a NESPRESSO CoffeeLuxury design competition with their percolator project „Enjoy it while flying”....
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Beauty contest for Wukis
Date: 2008-05-21 08:00:00
Results from the 1st Wukiland Beauty Contest organised by EVM Zrt were announced in April. The three competitors found to be most beautiful by the Wukiland community received valuable prizes....
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Discount store doing well
Date: 2008-05-21 08:00:00
According to data from the ConsumerScan of GfK Hungária, Hungarian households buy spices primarily in discount stores and hyper markets. The majority of households buy spices on a regular basis,...
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Stores online
Date: 2008-05-21 08:00:00
According to Ádám Harcz, key account manager of CSB-System Hungary Kft., the introduction of a software solution becomes a feasible option for FMCG businesses, when the amount of data generated...
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Industry above inflation
Date: 2008-05-21 08:00:00
Domestic industrial prices were up by 10.8 per cent in March compared to March 2007, and by 0.8 per cent compared to February. Industrial export prices were 0.3 lower on...
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Martinique: dream world full of controversy
Date: 2008-05-21 08:00:00
Martinique, an overseas territory of France is 7,000 kilometres from Budapest. The beaches are beautiful, the vegetation is lush, but we cannot fail to notice the many controversies. Martinique is...
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Libero pelenka innováció
Date: 2008-05-21 08:00:00
The latest Libero pant nappies will be available with a flexible side panel from June....
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