Globus

Globus
Date: 2007-03-28 08:00:00

„There are two beautiful things in life: permanence and change”. Two important features of Globus products – constant, reliable quality and continuous presence and the great variety of methods of...

Heineken
Date: 2007-03-28 08:00:00

„Precious moments… When will I see you again?” sings a lady in a cathcy song, while we see the sports car of every man’s dreams become pressed ruthlessly into a...

Signal White System Naturals
Date: 2007-03-28 08:00:00

Natural active ingredient for a gradual whitening effect Agency: PHD Hungary Kft. Customer: Unilever Magyarország Kft. Product: Signal White System Naturals fogkrém Apperance: RTLklub, TV2, Film+, AXN, Viasat Period: 8...

Knorr
Date: 2007-03-28 08:00:00

The TV campaign addresses the target group in a personal way: housewives who need resourcefulness in all areas of life. New Knorr Raginériák provide new ideas for making dinner. Agency:...

Success depends on early acceptors
Date: 2007-03-28 08:00:00

Introducing new products is risky, costly, but unavoidable. Though product development and introduction cost tens of millions, over 80 per cent of new products fail within three years. The surviving...

Sió: the fruit of 30 years
Date: 2007-03-28 08:00:00

Sió has come a long way in the past 30 years to become the market leader. In 1977 there were no marketing and markets research people to survey consumer needs...

SIÓ-ECKES revenues growing by 50 per cent in 2006
Date: 2007-03-28 08:00:00

SIÓ_ECKES Kft. enjoyed a stable market position, continuous growth and achieved good financial results last year. A new growth strategy was adopted last year which is expected to lay down...

From ice making to ice tea
Date: 2007-03-28 08:00:00

FÁÜ began production of Pepsi Cola in 1970. They no longer have sales reps travelling by tram, but other changes have also taken place since PepsiCo became the owner. The...

From waist belts to weight control
Date: 2007-03-28 08:00:00

Nearly a hundred guests attended the fourth annual conference organised by the Trade Marketing Klub. Guests were greeted by Zsuzsanna Hermann, editor in chief of Trade Magazin. Krisztina Kovács, Consumer...

Mission, a view of the future, strategy, tactics
Date: 2007-03-28 08:00:00

According to Csíkné dr. Kovács Klára, managing director of the company organising the conference, the economic situation is catastrophic. Though present facts are not very promising, but if we know...

Bio-boom at BioFach
Date: 2007-03-28 08:00:00

A potential for growth is seen by markets players for bio foods primarily in large stores. An expanding selection of goods was represented at the BioFach exhibition held in Nurnberg....

Instant food in the focus
Date: 2007-03-28 08:00:00

The presentation centre of Sealed Air Cryovac near Paris hosted the Packforum® international seminar in November, last year. The event with over 80 participants from 20 countries focused on the...

Something wrong with cheap ham
Date: 2007-03-28 08:00:00

Good ham is Hungarian and branded. In short, this is the advice given by the Association of Hungarian Meat Industry before Easter. This also applies to other types of meat...