News and articles
Brave new world?
Date: 2008-05-21 08:00:00
There are few political forces which dare to argue with the often demagogic principles advocated by health campaigners, like a total ban on smoking everywhere. One of the most bizarre...
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Record breaking fines in the FMVG sector again
Date: 2008-05-21 08:00:00
The Business Competition Authority (GVH) has made a major effort to fight misleading advertising last year. The number of complaints recorded by the Authority was higher than ever. The number...
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Rexona Men V8
Date: 2008-05-21 08:00:00
The new Rexona Men V8 will provide immediate protection every second adrenaline levels are boosted....
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Trident Splash
Date: 2008-05-21 08:00:00
Story about a man wearing swimming trunks who drenches everybody in water in a bus stop by biting into a Trident Splash Strawberry Lime chewing gum. This explains his funny...
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Presentation of the price list
Date: 2008-05-21 08:00:00
Corvinum Zrt. has held the presentation of its annual price list in Corinthia Grand Hotel Royal this year. The event was complemented by wine tasting with the participation of János...
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Golden rain
Date: 2008-05-21 08:00:00
Dreher Sörgyárak Zrt. has achieved the greatest success so far at the Monde Selection international beer competition, winning four Grand Gold medals and two Gold medals. Brands achieving a score...
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Grill parties a joy for retailers as well
Date: 2008-05-21 08:00:00
Double digit expansion in the category of grill products has been constant for years. Growth was estimated at 15-20 per cent last year, although precise figures are not available. According...
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Changes in standards
Date: 2008-05-21 08:00:00
According to Györfi László Tamás, from TÜV Rheinland InterCert, several changes will come into effect in 2008. Changes in standards. According to Györfi László Tamás, from TÜV Rheinland InterCert, several...
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Snack Pont
Date: 2008-05-21 08:00:00
Nagykörút is a road where we can see all kinds of restaurants from Turkish to Armenian, but where traditional Hungarian cuisine has been practically absent for some time now. Snack...
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Reasons and directions
Date: 2008-05-21 08:00:00
It is possible that the R&D people of Red Bull only responded to the challenge posed by energy drinks launched by the big cola companies. Their answer to the challenge...
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How to avoid fines?
Date: 2008-05-21 08:00:00
Voluntarily undertaking obligations – applied in several cases last year – allows companies subjected to legal action to escape fines by terminating or amending objectionable behaviour and practices. This is...
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Zewa Kockadobozos papír zsebkendõ
Date: 2008-05-21 08:00:00
The new Zewa Kockadobozos paper tissues can not only be stored comfortably anywhere in our cars, homes or workplaces, but are also decorative....
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Smart game this year again
Date: 2008-05-21 08:00:00
Anita Carra, trade marketing leader of Unilever and Csilla Fábián trade marketing manager has told us about the results of their prize game “Gazdálkodj Okosan!”. – It was the second...
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Anti-theft device on packs
Date: 2008-05-21 08:00:00
Anti-theft packs have been developed by Sealed Air Cryovac in co-operation with Checkpoint. The SmartPak® system allows RF-EAS 2010 Food Safe labels to be used on Cryovac® packaging for fresh...
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Private labels strong in discounts
Date: 2008-05-21 08:00:00
Private label products are 40 per cent cheaper than brand products on average in Hungary. The market share of PL products has been rising for years, but the rate of...
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Mono spices and paprika above the average
Date: 2008-05-21 08:00:00
Sales of mixed spices which account for over half of the retail sales of spices showed stagnation in the February 2007 – January 2008 period. Sales of mono spices expanded...
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Cheaper E-invoices
Date: 2008-05-21 08:00:00
Electronic invoicing was the topic discussed on 18. April, at the conference organised by ECR Hungary. Ferenc Balogh, general secretary of ECR Hungary spoke about the inevitable success of electronic...
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Széchenyi étterem
Date: 2008-05-21 08:00:00
The centre of the historic city of Esztergom has been practically reborn in recent years. This restaurant in the city centre has been reopened with a new owner and a...
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Change in role
Date: 2008-05-21 08:00:00
According to Éda Pogány from Coca-Cola Magyarország, per capita consumption of ice teas has produced a more than tenfold increase in Hungary since 2000, exceeding 10 litres in 2007. –...
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Best practice
Date: 2008-05-21 08:00:00
One of the companies from the market of hot beverages was targeted by GVH as a result of a campaign where points had to be collected by customers. Upon being...
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Zewa Deluxe Pure White toalettpapír
Date: 2008-05-21 08:00:00
The new Zewa Deluxe Pure White triple layer toilet paper combines elegance with well known Zewa quality....
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POP materials popular among customers
Date: 2008-05-21 08:00:00
Emotions are playing an increasing role in influencing in-store activities. According to a presenter at the EuroShop exhibition held in Düsseldorf, providing joy and an exciting experience for customers is...
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New marketing director for Ceres
Date: 2008-05-21 08:00:00
Márta Galácz was appointed the new marketing director of Ceres ZRt. on 15. April. She had studied at the University of Economics and Cambridge Business College. Before joining Ceres, she...
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JÓFEJ-campaign for the fourth time
Date: 2008-05-21 08:00:00
A campaign against drunk driving is to be organised by the Association of Hungarian Breweries for the fourth time in 2008. The JÓFEJ campaign to be conducted in the summer...
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Time for exciting flavours
Date: 2008-05-21 08:00:00
The increasing popularity of barbecue parties has a positive effect on the sales of mixed spices. Further growth is dependent on more special, exotic flavours. “Magyarosch” cuisine relying on pepper...
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Legal background
Date: 2008-05-21 08:00:00
Ferenc Ritter spoke about the legal background of electronic invoicing and relevant legislation. For extracts from the presentations, see the www.ecr.hu web site....
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Kicsihuszár Mûvészklub-Restaurant
Date: 2008-05-21 08:00:00
The owners have created not only a restaurant, but a true artists’ club as well. The place is open from 05,00 PM till 04,00 AM and the kitchen is open...
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Sauces and gravies: from basics to dressings
Date: 2008-05-21 08:00:00
The majority of Hungarian chefs use instant sauces from time to time, or on a regular basis. An increasing umber of special and exotic flavours are available. According to Zsuzsanna...
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One more year?
Date: 2008-05-21 08:00:00
A year ago, we wrote that Hungarian legislation on adopting the guidelines about unfair trade practices accepted by the EU Commission in 2005, is to be passed by 11. June...
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Libero Up&Go Spring Collection
Date: 2008-05-21 08:00:00
The coolest nappies in the world ! Libero has been the first in the market to make nappies trendy and fun....
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