Tesco innovation in South Korea: one can purchase from a poster with a smartphone

By: trademagazin Date: 2011. 06. 27. 12:30

Tesco could be “only” second on the South Korean market, with its business model. This is why local leaders gave birth to a revolutionary new idea.

The South Koreans do not like evening shopping. It does not fit into their fast lives however they are enthusiastic for technical tools.

The idea is to poster the offering of the store on walls of public places where the customers can buy with a smart phone. One should only make an image of the product's barcode, and give the entire amount of the purchase and after verification one can pay for the products from bank account – reports penzcentrum.hu.

Related news