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Mineral water market continue to sparkle

There are 100 springs in Hungary which provide certified mineral water. Water from 45-50 of these is bottled. No major changes have taken place during the past two years in...

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Vision of the future – with a difference?

I listened enthusiastically to an account by Zsuzsa Hermann, editor in chief of this magazine, of the successful POPAI Hungary event, held at the end of October. A vision of...

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Le Delizie

The Le Delizie product line (Profiterol Nero, Profiterol Bianco, Tiramisu)is a masterpiece of traditional Italian confectionery....

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Let’s apply, but how?

Since our accession to the EU, all we have been listening to was how much financing is/will be available through tenders. This is also an issue of high priority for...

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Sweets at the Cologne ISM: boom with higher prices

The ISM exhibition held in Cologne has come into the focus of attention again, as a result of the global boom in the sales of sweets. This event is to...

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Secrets of developing a brand

Borbála Pesti, senior brand manager of Milli, used the introduction of Milli Túróvarázs to emphasise that curd is one of the most versatile and innovative ingredients. products. Judit Sipos, director...

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Need for renewal among frankfurter brands

Private label products have been increasing their share in the market of frankfurters so far. This however, has lead to brand manufacturers increasing their efforts in the field of innovation....

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Imported wine in one out of six glasses

According to estimates, the quality of grape produced this year will be good, but its quantity will be less than usual. Wine production will just be sufficient to cover domestic...

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The great diet–losers winning

Both Spar Magyarország Kft. and TV2 both appear to be winners. Especially, since they have succeeded in finding a common marketing objective which will enhance the position of both brands...

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Spectacle and gifts for the end of the year from Zwack

If over 40 per cent of the annual sales of a company are generated in the October-December period, trade marketing and marketing professionals have to consider very carefully what and...

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Change in trend

In the near future it will be especially difficult for multinational companies to define prices for global products in the Hungarian market. In order to maintain their market share, they...

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Grüne Woche: business and politics

The Grüne Woche food exhibition to be held between 18-27. January 2008 in Berlin is an important source of business an political information. It is also an example of sustainable...

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Flax for health

András Föglein, managing director of Biogreen International, spoke about their patented product called Linom. It is very versatile material made from flax which can be used in the milling and...

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Fish dead or alive

60 per cent of the carp distributed for retail around the end of the year is live. Part of this quantity is processed by the stores, while other fish are...

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Increasingly popular beer specialities

According to the Hungarian Association of Breweries, the combined sales of the four large breweries increased by 5.6 per cent last year. Lager beer continues to account for 68 per...

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Health consciousness a priority for Spar

According to Zsuzsa Laber, communications director of Spar Magyarország Kereskedelmi Kft., health consciousness has long been a priority for Spar. They were the first retail chain to employ a dietetic...

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DOMESTIC BRANDS OF COTY

Its assortment keeps expanding with the addition of well known celebrities and famous brands, not only among perfumes but also in all categories from shower gels to deodorants. ASTOR MATTITUDE...

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SOLE promotion with Mediterranean awards

Last days ended the promotion game „Taste the word of cheeses” by SOLE-MIZO. The activity focused on number 3, costumers could taste the cheeses on three weekends in 20 Tesco...

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Poster companies in strategic association

In the future the firms sell their poster places together, so make a better service for their customers. The six companies Europlakat, EuroAWK, Pont Reklám,  ESMA-QIB, Mahir City Poster and...

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Sugar can be used by winemaking

The only question the percent, Hungary want 2%, EU would give only 1% European Union governments fell to narrow their differences over how to reform Europe's vast wine sector and...

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5 Candidates for the „Wine-grower of the Year” award

The Hungarian Wine Academy gives the title yearly to the best wine-grower, specialist nominate the candidates. This year Janos Frittmann (Kunsag wine-district), Janos Konyari (Balatonboglar wine-district), Otto Legli (Balatonboglar wine-district),...

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Eight Hungarian firms among 500 fastest growing IT companies

Eight Hungarian firms are among the 500 most rapidly developing IT businesses in Europe, the Middle East and Africa, according to the latest list compiled by Deloitte. The UK has...

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Values of Szekszard: Wine and cars

The city's 8 most popular winery showed their best wines on the event organised by local Toyota supplier. Kocsis es Tarsa Kft. staged the first Bormustra (Wine checking) last year...

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Tail tender at Douwe Egberts to end

Tails from whole Hungary were sent to the 3in1 KID tail tender of Sara Lee Hungary. KID ambassadors help children to think and talk about growing up and being an...

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Torley Won 3 Medals on the International Sparkling Wines Competition

Torley got 1 gold and 2 silver medals on the Effervescents du Monde. The 5th annual qualitative competition for the Best Sparkling Wines in the World takes place on 15...

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New plazas in South-Pest

Neo Center investment on Hatar street starts next year's beginning, Köki Center will be overdue. The HUF 15 billion investment Neo center is a multifunctional building. The entertainment place for...

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Fake Waffles in value of HUF 3.5 million

The truck came from Serbia to Slovakia and delivered 2,700 kilo sweets.   The authority found that 43,000 packages of waffles has a fake trade mark. The driver must bring to...

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Competitiveness award for 27 companies

Winners work on such part of Hungarian economy which could go high next years.  The B2B Magazin Üzlet&Siker (Business&Success) organised 3th time the competition. The SME-s vie in three categories:...

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HUF 8 billions for sweets in Christmas season

Hungarians eat sweets early in value of HUF 120 billion. Costumers give for „Szaloncukor", Hungarian unique, HUF 5.5-6 billion, for chock figures almost HUF 950 million, for sweet gifts HUF...

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