Starbucks to Enter Bulgarian Market by End of 2008
In 2007 the Starbucks Europe, Middle East and Africa division recently extended its joint venture agreement with the Marinopoulos Group to open stores in Bulgaria.
According to the Greek newspaper Ta
Nea Marinopoulos has already introduced the French hypermarket chain
Carrefour to the Bulgarian market. It has just recently opened nine
Starbucks coffeehouses in Cyprus and four in Romania through a joint
venture with the global coffeehouse giant. Starbucks has a successful
five-year partnership with Athens-based Marinopoulos Group in six
markets including Greece, Cyprus, Romania, Switzerland, Austria and
now the addition of Bulgaria.
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