News and articles
Celebrating commerce
Date: 2008-11-16 08:00:00
The “Day of European Commerce” was held for the fourth time on 5. November. This initiative by EuroCommerce is intended to draw attention to the economic role played by commerce...
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Faith in ourselves instead of pessimism
Date: 2008-11-16 08:00:00
Herman Verstraeten, the new CEO of Unilever Central Europe is back in the region after seven years in Russia. He sees tremendous progress compared to the situation seven years ago....
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Pre-packaged products increasing their market share
Date: 2008-11-16 08:00:00
Sales are increasingly concentrated and the market share of pre-packaged products continues to grow. Sales are expanding in the cheapest segment. Retail sales were up by 2 percent in terms...
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Pasta equally popular
Date: 2008-11-16 08:00:00
According to a survey of eating habits conducted by GfK Hungária, nine out of ten people like pasta and consume it once every three days on average. Pasta enjoys equal...
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Bar code? RFID? Or both?
Date: 2008-11-16 08:00:00
Bar code has been used for such a long time that we do not even realise how ingenious this technology is. However, a challenger has appeared in the shape of...
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A long term trend
Date: 2008-11-16 08:00:00
The segment in catering where the biggest potential for growth is seen overseas is fast casual restaurants. Some examples have already appeared in Hungary as well. Fast casual comes from...
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Livestock of turkey down, supply of beef shrinking
Date: 2008-11-16 08:00:00
Trends in the world market of meat and poultry are monitored by Agricultural Research Institute (AKI). Data from the Market and Price Information (PÁÍR) system operated by KSH and AKI...
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New generation of advertising solutions coming of age
Date: 2008-11-16 08:00:00
A new independent organisational unit was set up by TV2 in June, to allow the new generation of advertising solutions to appear in the most creative possible way. BRANDcare is...
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Nestea Snowy Plum
Date: 2008-11-16 08:00:00
The second winter edition of the NESTEA ice tea product line: pleasant flavours of natural black tea and plum are combined with the aroma of honey and clove in NESTEA...
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Knorr Ínyencek levese – Krémlevesek
Date: 2008-11-16 08:00:00
The objective has been to make a TV spot which helps consumers discover the special world of Knorr cream soups. Agency: JWT Eastern Europe Marketing Kft. Customer: Unilever Magyarország Kft....
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Tchibo islands in Interspar
Date: 2008-11-16 08:00:00
„Tchibo islands” were opened in 6 Interspar hyper markets in the beginning of October. In addition to coffee, other brand products like clothing and sports equipment also appear at these...
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Biomark turned 20
Date: 2008-11-16 08:00:00
Biomark celebrated its 20th birthday in October. It is a family business specialising in the import and distribution of quality food products. Most of its cheese products are of Czech...
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Metro focusing on professional customers
Date: 2008-11-16 08:00:00
According to José María Cervera, CEO of Metro, their main task is to provide a diverse assortment in terms of quality and price for their retail and HoReCa partners. At...
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Sales of processed poultry approaching HUF 40 billion
Date: 2008-11-16 08:00:00
Sales of processed poultry expanded slightly in the September 2007 – August 2008 period, compared to the preceding year. Sales increased by 3 percent in terms of value, approaching HUF...
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(HU) Minden második szomjoltó ásványvíz
Date: 2008-11-16 08:00:00
Sorry, this entry is only available in HU....
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Difficult period for FMCG logistics in Hungary
Date: 2008-11-16 08:00:00
According to János Mondovics, member of the board of the Hungarian Association of Logistics (MLBKT), the current recession is having an amplified effect on providers of logistic services. – This...
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Strict rules on the bank of the Ganges
Date: 2008-11-16 08:00:00
Indian cuisine has had a major effect on Western gastronomy in recent years. Contrary to popular belief, the majority of Indians are not vegetarians, but religion does play a significant...
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In the middle of a financial crisis
Date: 2008-11-16 08:00:00
According to the latest forecast by GKI Zrt., the external conditions for growth are much worse this year than in preceding years. The financial crisis beginning as a mortgage crisis...
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Olympos citromlé
Date: 2008-11-16 08:00:00
New premium Olympos 100% lemon juice in bottles containing the juice of 1 kg of lemon, by Olympos, the market leader in lemon juice....
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NIVEA FOR MEN hajhullás elleni rendszer
Date: 2008-11-16 08:00:00
Hair conditioning polymers in the shampoo protect hair and make it stronger, in addition to preparing the skin to absorb tonic more effectively....
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Momentum, rejuvenation, innovation, responsibility
Date: 2008-11-16 08:00:00
Over 30 years of experience is reflected in the brand policy pursued by SIÓ-ECKES Kft., the market leader in fruit juice. SIÓ is the best known fruit juice brand, with...
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No reason to panic!
Date: 2008-11-16 08:00:00
„No reason to panic!- said the director. That’s when panic started.” (Rejtő Jenő: Vesztegzár a Grand Hotelben) This is how I see the responses to the financial crisis. Obviously, it...
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Two stars and two innovations for Spar
Date: 2008-11-16 08:00:00
Marcia Cross from Desperate Housewives will be the face of the new Splenid product line recently launched by Spar. This is the first time that Marcia Cross appears in an...
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Hong Kong in Budapest
Date: 2008-11-16 08:00:00
Over 170 companies from Hong Kong and Canton attended the Lifestyle Expo Budapest exhibition held on 15-17. September. Visitors arrived from all countries of the region to see the exhibition...
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Shift towards higher level of processing for fish
Date: 2008-11-16 08:00:00
Demand for fish has been increasing slowly but steadily in recent years. Current average per capita consumption of fish is still only 4 kg/year in Hungary, the lowest in the...
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Sales of alcohol-free beverages over HUF 160 billion
Date: 2008-11-16 08:00:00
The continuous growth in sales of mineral water has stopped after more than a decade. Retail sales were down by 3 percent in terms of quantity and by 1 percent...
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Meet the Opel five! Vivaro, Movano, Corsa Van, Combo, Astra Van
Date: 2008-11-16 08:00:00
Opel Vivaro. For all kinds of haulage. Practical design; Numerous versions; Modern engine. Innovations (2008): Owing to its long wheel base, Vivaro can now be used as a taxi as...
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Secret spices
Date: 2008-11-16 08:00:00
According to Lucas Patole, chef of Lumbini teaház, those Indian meals which are far more spicier than European food cannot be prepared in the traditional way in Hungary. Spices are...
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Super supermarkets
Date: 2008-11-16 08:00:00
According to a study published by GfK Hungária to help companies in strategic planning, in spite of a reduction in purchasing power, supermarkets still produced dynamic growth in the first...
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