News and articles
Big harvest, decreasing demand for malt
Date: 2009-02-09 07:56:15
After several years of impressive growth the worldwide consumption of beer could remain flat this year as the economic downturn hurts demand. Between 2005 and 2008, worldwide beer production rose...
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Sales of Bertolli help Unilever's net profit
Date: 2009-02-06 09:46:59
Unilever has reported a 51% rise in net profit to EUR1.2bn for the fourth quarter of 2008, boosted by the sale of its Bertolli brand for EUR630m. The consumer goods...
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Happy Meal serves knowledge
Date: 2009-02-06 09:29:47
From January McDonald's started an education marketing campaign for Happy Meal. After last years 'Did you know?' campaing in 2009 the fast food chain spurs on exploring the world around...
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Aranyfácán plans to expand production
Date: 2009-02-06 09:12:46
In spite of the agricultural sales problems last years, there was no scandal on tomato front. The grower and processors work together in harmony, the supply price is since many...
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The role of the personal consulting is growing at the vitamin market
Date: 2009-02-06 08:52:53
According to GfK's Healthcare and Consumer Tracking researches altough Hungarians think to take vitamins is an important way to healthcare, but they bought less pills in the last two years....
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Metro to expand private label range
Date: 2009-02-06 08:41:09
Metro has 24 private labels comprising around 800 products. The private labels account for around 7% of the chain’s portfolio, but the share will grow to around 10% in the...
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Carrefour France to hire 15,000 workers
Date: 2009-02-06 08:20:50
Despite a downward revision of its results and replacement of José Luis Duran by Lars Olofsson as CEO, Carrefour will maintain its workforce levels in France. Carrefour has announced plans...
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SPAR Danmark acquires 100 stores
Date: 2009-02-06 04:02:59
Danish retailer SPAR Danmark has acquired 100 stores in its purchase of Danske Köbmaend by holding company Dagrofa. The deal means that SPAR Danmark’s turnover will increase by USD 209.61million....
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Aldi accused of human rights violations
Date: 2009-02-06 03:10:35
German discount chain Aldi is reported to violate labour and human rights of Chinese staff that produce promotional goods for the company. A study by the German Südwind institute claimed...
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98-Cent Produce Packs brought new shoppers for Fresh & Easy
Date: 2009-02-06 02:26:32
Tesco’s US subsidiary Fresh & Easy has reported that its produce sales have increased by more than 11% with its new 98-Cent line since January when it was introduced. The...
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Wal-Mart sales increase in January
Date: 2009-02-06 02:13:58
Same-store sales excluding petrol at the country's largest retailer rose 2.1% last month, more than the 1.1% gain expected by Wall Street specialists. Like supermarkets in the UK, Wal-Mart said...
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Volume of exports and imports for new member states continued to expand dinamacally
Date: 2009-02-05 08:28:00
In November 2008, the export and import volumes decreased by 8 and 12 percent, respectively, however in January-November both the exports and imports increased by 5 percent as compared to...
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In spite of excellent agricultural land, there is no closing up in CEE
Date: 2009-02-05 08:14:00
The CEE food industry is sitting in a vicious circle, for weak needs the answer is weak offer – said an UNIDO research, published by business daily Világgazdaság. UNIDO is...
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Award for Monarchia-marketing
Date: 2009-02-05 08:00:00
Monarchia Winery located in Eger was awarded the Wine Marketing Prize 2008, while the Eger Wine Region Foundation received an award for collective marketing, based on the decision made by...
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New CEO for Friesland Hungária
Date: 2009-02-05 08:00:00
Johan Priem was appointed the new CEO of Friesland Hungária Zrt in January. After working in several positions for British American Tobacco in Europe, Africa and Asia, he joined the...
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Reckitt Benckiser promoting ecological consciousness
Date: 2009-02-05 08:00:00
They have recently launched their „Earth our home” campaign in Hungary, as part of their Carbon 20 program intended to reduce CO2 emissions linked to their products by 20 percent...
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Smaller, specialised events expected in 2009
Date: 2009-02-05 08:00:00
Event organising enterprises hope that recession will not have a drastic effect on their business. However, creativity is expected to play an even bigger role in the event marketing business...
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SICO óvszercsalád
Date: 2009-02-05 08:00:00
The SICO product line of the German condom manufacturer consists 8 products in packs of 3 and 12. New product line, German quality at an affordable price....
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CIES summit in New York
Date: 2009-02-05 08:00:00
CIES will hold its big annual conference in New York, in Waldorf Astoria between 17-19. June. Presentations will be held by the CEO-s of the following companies: Delhaize Kellogg, Kraft...
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Special Nespresso sweets
Date: 2009-02-05 08:00:00
Coffee capsules with special flavouring were sold in the Nespresso store located on Andrássy út, during December. Apart from coffee, special sweets under the name Dolcetti and Cantuccini were also...
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For rubbing as well as drinking
Date: 2009-02-05 08:00:00
The „Vizek krémje“ collection is intended by Szentkirályi to enhance its position in the beauty market. The hand cream and body lotion developed jointly with EVM Zrt and launched in...
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Specialised washing products – drugstores are strong
Date: 2009-02-05 08:00:00
According to data from the GfK Hungária ConsumerScan, sales of universal washing powders were down in the first nine months of 2008, while sales of specialised products grew. The market...
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Event organisers as creative agencies
Date: 2009-02-05 08:00:00
Many clients already regard events as an integral part of communication strategy, and the capacity for event marketing or the existence of a specialised partner is a major consideration in...
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Bonbonita Dark Selection
Date: 2009-02-05 08:00:00
A hand made praline selection filled with special creams based on tradition. A special selection of dark chocolate desserts filled with Eggnog-espresso trüffel, walnut trüffel, piña colada trüffel and sour...
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CBA, Metro, market hall, Tesco
Date: 2009-02-05 08:00:00
The majority of guests attending the conference went on a shopping tour on the previous day, visiting the market hall on Vámház körút, Metro on Gyáli út, Tesco on Bécsi...
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New Danone Activia flavour
Date: 2009-02-05 08:00:00
A new product was added to the Danone Activia product line in December. Édesfehér is intended for consumers who do not like fruity flavours but want to enjoy the advantages...
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Help from Tesco for people in need
Date: 2009-02-05 08:00:00
A substantial quantity of clothing was distributed by Tesco through several charitable and social organisations in December. A total of 150 palettes of clothing worth HUF 60 million was donated...
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Softeners over HUF 13 billion per year
Date: 2009-02-05 08:00:00
Softeners are the sixth biggest category among the 60 chemical categories monitored by Nielsen with total sales of HUF 13 billion in the November 2007-October 2008 period. This category is...
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Turkeys in decline
Date: 2009-02-05 08:00:00
World trends in the market of meat and poultry are monitored by the Agricultural Business Research Institute (AKI). Data from the market price information system of KSH and AKI (PÁIR)...
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Dr. Oetker Nemzetközi desszert-különlegességek
Date: 2009-02-05 08:00:00
Dr. Oetker Karamell Krém, Dr. Oetker Mousse Csokoládés Habkrém, Dr. Oetker Tiramisu Krém (104g, 92g, 96g). Special premium desserts which can bring the sweet flavours enjoyed during foreign holidays to...
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