News and articles

At first European can taste Coca-Cola's RTD coffees

The Coca-Cola Co. is launching three premium coffee beverages in Europe under a partnership with Trieste, Italy's illycaffè first announced in October 2007. The sale beginns in April in 10...

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Hungarian economy will bottom out from the last year’s “growth hole”

According to the forecast prepared by GKI Economic Research Co. in co-operation with Erste Bank the internal and external balance of the economy will improve further considerably in 2008.  The...

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Carlsberg Discussing Sale Of Turkish Unit

Carlsberg has revealed that it is in talks to sell its 95.65% stake in Turkish unit Turk Tuborg TBORG.IS to Israel-based Central Bottling Company Group (CBC). The Danish brewer said...

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Metro's Extra Disposal Cleared

The German cartel office has unconditionally approved retail group Metro's disposal of its Extra supermarket chain to Rewe. The 245 Extra chain stores that generate E1.6bn in revenue will be...

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Nestle's New Chinese Factory to Triple Ice-Cream Output

Nestle opened a new ice-cream factory in the Chinese city of Guangdong this week as part of its bid to increase its market share in the country. The 22,000-sq-m plant...

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Stockmann To Open First Department Store In Lithuania

Finnish retailer Stockmann said it plans to open its first department store in Lithuania after signing a preliminary lease agreement for a unit in a new shopping centre in the...

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Unemployment grow in Hungary

In the period of December 2007–February 2008, the number of employed people was 3,855 thousand and the number of unemployed people was 337 thousand, which meant an nemployment rate of...

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Ban British finance minister from pubs

A blogger-led internet campaign aiming to ban British finance minister Alastair Darling from U.K. pubs after he raised alcohol taxes appears to be making headway.   The campaign to prevent...

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Minimundus, the country brand

Magyar Turizmus Zrt. presented the new national brand of Hungary for tourism in March. According to Balázs Szűcs, deputy general director of MT Zrt., the brand concept should carry relevant...

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The inquisitive eyes of MARI

Thanks to Martin Kingdom, head of English POPAI, his MARI (Marketing at-Retail Initiative) can give us an accurate picture of the effectiveness of our POS activities. It has been an...

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More effective compact washing powders more expensive

Washing powder is the largest among the 60 categories of chemical products monitored by Nielsen. Sales increased by 10 per cent in terms of value last year, reaching HUF 37...

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Barbecue season to start early

The Agricultural Business Research Institute (AKI) monitors trends in the world markets of meat and poultry. Data from the Market and Price Information System of KSH and AKI can be...

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Babafalat Friss tanyasi jércecombfilé, babáknak

It is never to early to start following a healthy diet based on natural ingredients....

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SIÓ prémium

A nice moment, a well-known face, our everyday environment, all making us feel ourselves to be at home in the World, just like a well-known flavour. Our World. SIÓ. Agency:...

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Green world of Coca Cola

The new World of Coca-Cola® complex located in Atlanta has officially been classified as “green” by the American Council of Green Architecture. 20 per cent of the materials used for...

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To see and to be seen – in stores as well

According to the Shopping Monitor survey of Gfk Hungária, highly visible price discounts are the most effective means of getting customers to buy things they had not originally intended to...

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Market of washing powder shrinking – fortunately this time

While sales of washing powder in terms of quantity are shrinking in Hungary at a slower pace than expected, sales show dynamic growth in terms of value and exceeded HUF...

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Improving expectations

The business expectation index of GKI showed some improvement in February. While entrepreneurial expectations show a definite improvement, consumer expectations show stagnation. All sectors of the economy show more optimism...

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Milli Fõzõtejszín Light 15% és Milli Fõzõ tejkrém 3%

New, health-conscious consumers may enter the market of milk cream, who have never bought milk cream previously because of its high fat content....

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Carte d’Or Vanília

Nothing is as original and delicious as Carte d’Or, which is made using only quality ingredients and creative and exciting recipes, with all the passion of creation. Agency: McCann Erickson...

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Domestic and international recognition for dm

Dm has received the „Salute to Excellence Award” from PLMA. Packaging, innovation and concept of private labels have all been taken into consideration in the making of this decision. Private...

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Question:

My question for Dávid Aniot, brand manager of Coca-Cola is: What does an advertiser expect of sponsoring, or of developing content of its own?...

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Trapped colours

Spotless colour trap tissues help to prevent different colour clothes leaving stains on others during washing. They have been present in the Hungarian market under the brand name Grey since...

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Chains of small stores suffering biggest loss 2007

According to the Retail Analysis 2007 study by GfK Hungária, discount stores and hyper markets improved their respective market positions, while the FMCG sector slipped into relative recession last year....

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Milli Joghurtital eper-málna és Milli Joghurtital sárgabarack-maracuja

Sorry, this entry is only available in HU....

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Knorr Rafinéria

What’s for dinner this eve-ning? This is a recurring problem for many housewives. Knorr Rafi-néria is offering new recipe ideas for housewives with its three new sauces in popular flavours....

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Constant change

The cliché that change is the only thing that is constant is especially true for the food retail sector. The appearance of Aldi will definitely have a serious impact on...

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InBev strategy a sucess

InBev, the mother company of Borsodi Sörgyár Zrt. achieved growth in all areas last year. Sales expanded by 4.7 per cent in terms of quantity, while revenues rose by 7.2...

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Answer:

All brands try to represent something. When successful, this results in a connotation like hip-hop with Sprite, or chasing chicks with Axe, or a positive attitude to life with Coke....

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Exceptional advertising for softeners

Fabric softener is the sixth largest among the 60 categories of chemical products monitored by Nielsen. Total annual sales amount to almost HUF 13 billion. Sales increased by 6 per...

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