News and articles
Borsodi Beer
Date: 2007-06-27 08:00:00
Borsodi and friends save you from difficult and embarrassing situations. Agency: McCann Erickson Customer: Borsodi Sörgyár Zrt. Product: Borsodi Sör Apperance: RTL Klub, Film+, Sport1, Sport2, Cool Period: May–July 2007...
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Tesco sponsoring Salva Vita this year
Date: 2007-06-27 08:00:00
Tesco-Global Áruházak Zrt. has donated HUF 20 million to the Salva Vita Foundation which promotes the integration of physically challenged young people and adults into society....
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AdWords for us too
Date: 2007-06-27 08:00:00
The business site AdWords is now accessible to Hungarian users as well, announced Google on 12 June. AdWords helps the activities of companies which do not have web sites of...
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401-2500 square meter stores improving their position
Date: 2007-06-27 08:00:00
Retail sales of cereal bars declined by 3 per cent both in terms of value and of volume in the April 2006–March 2007 period. The total market was estimated at...
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Beef and poultry competing
Date: 2007-06-27 08:00:00
Agricultural Business Research Institute (AKI) continuously monitors and publishes trends in the world markets of poultry and meat. Data from the Market and Price Information system (PÁIR) can be useful...
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Wilkinson Extra 2 Fun
Date: 2007-06-27 08:00:00
The cheerful colours of the premium quality but affordable double blade razor have been chosen specifically for the summer season....
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Up-dated image for Kaiser
Date: 2007-06-27 08:00:00
Kaiser Food Élelmiszer-ipari Kft. has a refreshed image. Kaiser products are available with new packaging from June. New design is accompanied by flow pack and modern, sliced products sealed in...
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IMIGe team expanding
Date: 2007-06-27 08:00:00
Gábor Schwarz from Penthouse Magazin became the business development director of IMIGe Hungary in April, while two former Boomerang Media employees, Erika Farkas and András Farkas András have joined the...
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Health and games from corn
Date: 2007-06-27 08:00:00
According to a recent survey by Nielsen, the market of cereals grew by 2 per cent in terms of value last year. Sales of corn flakes grew by 11 per...
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Boom in Germany
Date: 2007-06-27 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. prepared with the help of Erste Bank, the balance of external and domestic payments will show significant improvement this year, but this...
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Night life by ESPRIT
Date: 2007-06-27 08:00:00
The essence of summer nights captured in a bottle! Parfumes have been inspired by the Piña-Colada cocktail, which conveys a party atmosphere....
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Deodorant tested in Africa
Date: 2007-06-27 08:00:00
An expedition crossing Africa tested Kilimanjaro, the new version of Old Spice this autumn. The Old Spice Afrika climbed Kilimanjaro in May....
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Unbroken trust
Date: 2007-06-27 08:00:00
Reader’s Digest magazine has again prepared a survey about the brands regarded as most reliable by consumers. The survey covered 15 European countries and 24,000 interviews. Quality, price, image and...
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Drugstores: increasing intimacy
Date: 2007-06-27 08:00:00
Retail sales of women’s hygiene products are increasingly concentrated in drugstores. According to data from Nielsen, their market share grew by 3 per cent last year, but hyper markets still...
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Second fastest price rise for food behind energy
Date: 2007-06-27 08:00:00
In the first five months of 2007, prices were 8,6 per cent higher on average than a year earlier. According to KSH figures, food prices grew by 1,6 per cent...
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Miss Sixty Flower Power
Date: 2007-06-27 08:00:00
Flower Power is a composition for the summer, with vibrating colours and fragrance of flowers, which bring back the atmosphere of the hot summers of the 1970’s....
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Company card
Date: 2007-06-27 08:00:00
The wide assortment of Mona products includes practically all segments of dairy products from camembert cheese to yoghurts. Milks made using the unique ESL technology, which stay fresh longer form...
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Last Unicum concert of the season
Date: 2007-06-27 08:00:00
The Hungarian Festival Orchestra staged its last Unicum concert of the season in Bartók Béla Hall on 27 May. The next Unicum concert with compositions by Brahms and Rachmaninov will...
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Intimate relationship with strong brands
Date: 2007-06-27 08:00:00
Personal hygiene has been subject to spectacular development in the past 20 years in Hungary. Softness, smoothness and good absorption capacity are the main priorities for consumers, while skin-friendliness is...
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Less money spent by foreigners
Date: 2007-06-27 08:00:00
7,7 million foreign visitors arrived in Hungary in the first quarter of 2007, which is 7 per cent more than a year earlier. They had spent a total of 17,5...
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A cup ahead of others
Date: 2007-06-27 08:00:00
The Hungarian subsidiary of Sara Lee has American, Dutch and Hungarian “blood” flowing in its veins. Their main strength is that they are usually one step ahead of the market....
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Tricky Pöttyös
Date: 2007-06-27 08:00:00
The TV spot made for Pöttyös last year has been enhanced using a technology, Autodesk Flame trick system which is absolutely unique and new in Hungary....
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Fruits and vegetables in the focus
Date: 2007-06-27 08:00:00
Regarding development, the production of fruits and vegetables will be treated as one of the priorities in agriculture during the next seven years. EU funding will be available for modernising...
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Prices of sun lotions going down the chute
Date: 2007-06-27 08:00:00
Average prices of sun lotions are falling in modern store types, where most sales are concentrated. Longer and warmer summers generate increased demand, inviting private labels to enter the market....
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Waiting for wine reform
Date: 2007-06-27 08:00:00
The EU Commission will publish its plans for reforms in the wine sector in the beginning of July. Critics of planned reforms say, that the EU wants to turn wine...
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Kalinka premium vodka
Date: 2007-06-27 08:00:00
The unique pureness of the new Kalinka premium vodka is due to filtering through 10 columns of active carbon. This vodka is a unique mix of specially purified and softened...
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