News and articles

Discord

Hungarian farmers with produce that is in high demand abroad had a very good year in 2007. Products were exported at higher prices than could have been achieved in Hungary,...

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Cooking playgrounds

Garabonc, Tiszaroff, Hernádkak, Lábatlan, Pécsely, Csögle, Pásztó, and Tiszacsege are the eight settlements which have won playgrounds conformant with EU standards in the “Cook a playground” promotion organised by the...

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Accelerating rearrangement in the market of figures

The decrease in popularity of nougat sweets in the market of seasonal figures made from sweets seems to be an irreversible process. Cheap and usually unbranded nougat sweets are losing...

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Rapidly growing assortment of bio products

A bio-revolution is sweeping through Europe, producing double digit growth. Expansion is less dynamic in Hungary but still notable. Though the popularity of bio products is growing everywhere, they are...

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Coop is the franchise system of the year

Co-op Hungary Zrt. has been awarded the title “Franchise System of the Year 2007” by the Hungraian Franchise Association. We asked László Murányi, CEO of Co-op Hungary Zrt. about the...

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Cappy

Delicious new Cappy products in 1 litre PET bottles are already on the shelves for those consumers who prefer premium quality and high fruit content. high fruit content....

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Successful campaign for collecting donations in Spar stores

One hundred and thirty tones of non perishable food has been collected nation-wide in Interspar, Kaiser’s and selected Spar stores by the Magyar Máltai Szeretetszolgálat between 14-19. December. This was...

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Chio allocating 418 million to development

Chio Magyarország Kft. will spend HUF 418 million on development in 2008. Their most important new project worth HUF 167 million will take place in the Győr plant. Chio generated...

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More mayonnaise, ketchup and mustard sold

The market of liquid flavourings expanded in the December 2007 – November 2007 period both in terms of quantity and value. Growth in terms of value was 7 per cent...

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Products telling stories

According to Judit Csányi, managing director of KIDZ-Entertainment Hungary, it is best to select a cartoon character for promoting a product who will not only be accepted by children but...

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Ten per cent plus within a year

Mystery Shopping is the most effective method of surveying customer satisfaction. The practice of test shopping has been in use for a long time in Western Europe, but it is...

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Rexona

Rexona has a true innovation for 2008 in the roll-on segment....

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More global name for IMIGe

IMIGe Hungária, like other members of the group will operate under the name IMIGe, a company of POS Media Europe. IMIGe and Sales Activation Solutions (SAS) established a new holding...

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Pampering with a pair of Pöttyös

Friesland introduced a Pöttyös variant with peanut butter, curd and chocolate under the name Pöttyös Pont2 in the milk dessert category in January. The product is intended to be a...

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Mayonnaise showing most dynamic growth

Leading brands like Globus and Univer use intensive in-store communication and health focused innovation to keep pace with private labels. According to recent data from Nielsen, mustard, mayonnaise and ketchup...

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Cartoon characters are effective till the age of ten

Products for children under 10 have to be accepted by their parents as well. This is not very easy to achieve, because children and adults have very different expectations. According...

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Good old regions…

Retail audits had been and still are essential tools for measuring distribution and evaluating OSS figures. Large sales organisations can obtain an increasing amount of information from their sales networks...

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Dove Go Fresh

New fragrance versions intended for the 20-29 age group will be available after the introduction of the Dove Go Fresh product line....

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(HU) Nem elég szigorú a csődtörvény

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Healthy Growth in Functional Food Market

Consumers are becoming more skeptical about the health claims made by food and drink manufacturers. Datamonitor analysis estimates that the combined US, Western European and Asia Pacific functional food and...

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January's unemployment rate of 8.1 percent

In the period of November 2007–January 2008, the number of employed people was 3,873 thousand and the number of unemployed people was 343 thousand. In the given period, 54.6 percent...

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European companies have to decrease their sugar output with 1.14 millio tons

If they fail to make satisfactory cutbacks, companies risk a final cut with no compensation being imposed on them.  Until now, 4.8m tonnes have been renounced within the restructuring scheme,...

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FMCG prise cartel in France

If found guilty of anticompetitive practices, the companies could face fines of up to 10 percent of their annual worldwide revenue — possibly amounting to billions of euros.  Le Figaro ...

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GEFCO duplicated its sales in Hungary

The EFCO logistics integrator specialis had HUF 4 billion income, twohold as last year.   Half of the sales came from distribution of vehicles and groupage and full/part-load road transport....

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Henkel 4Q Net Profit +11%

In the full year, Henkel posted sales of EUR13.07 billion, up 2.6% from 2006, organic sales grew 5.8%.   Earnings before interest and taxes, or EBIT, in the fourth quarter...

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Not tumult at Janury clearance sales

According to Media Research Company in spite of the prise actions and sales outs people don't buy anithing.  75% of the answerers said that don't want and will to shop...

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Fine on Magyar Cukor Zrt. because of water pollution

In February 33,000 m3 pollutioned water fall into brook Ikva from company's distroyed reservoir. The bad case happened in Magyar Cukor's Petohazi plant, the firm has to pay HUF 22...

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Hungarian National Wine Exhibition in London

With assistance of the Hungarian Agricultural Marketing Centre 26 famous Hungarian Winery show its offer in London Opera on 4th March.   For the prestigious event take part distributors, agent...

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Intelligence ADT Ultra•Max at Marionnaud

8 of the 10 international retail chains prefer ADT's solutions.   After a successful test periode in 2007 Marionnaud choose for protection the Ultra-Max®, the authentic Acousto-Magnetic technology. The first...

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