News and articles
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Date: 2007-08-29 08:00:00
Pepsi has always been receptive to consumer needs, which allowed it detect changes in these needs, namely the increase in the popularity of functional and carbon-free soft drinks in time....
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Sugar free Coke turning 25
Date: 2007-08-29 08:00:00
Coca-Cola light was the first sugar free soft drink to appear in 1982. Today, 119 million glasses are consumed daily in 173 countries. Coca Cola light is the market leader...
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With buffaloes into the Hungarian market
Date: 2007-08-29 08:00:00
Bols Hungary Kft. began selling one of the best known Polish vodka brands, Zubrowka in June. This is a premium brand sold in over 30 countries, achieving growth of over...
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Increasingly specialised hair care – bigger challenge for marketing
Date: 2007-08-29 08:00:00
Buying a shampoo is no longer a simple task. The increasing number of products in this category pose a major challenge for marketing professionals. More shine is an advantage emphasised...
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Potato price on the peak
Date: 2007-08-29 08:00:00
The price of agricultural produce grew by 8,1 per cent in January-May, compared to the same period last year. The price of products made from plants increased by 14,2 per...
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Sédvölgyi Sonka
Date: 2007-08-29 08:00:00
Made from 100 per cent pork, Hungarian style flavouring. Available in modernised packaging, in 500 and 300 gram sizes....
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Hungarian consumers changing
Date: 2007-08-29 08:00:00
Hungarian consumers have changed as much in the past 15-20 years as average European consumers have in 50 years- said Ákos Kozák, director of GfK Hungária Piackutató Intézet at the...
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New leader for Metro
Date: 2007-08-29 08:00:00
José Maria Cervera (42) will become the new CEO of Metro Cash & Carry Hungary on 1. August. The new CEO had worked in various positions for the Spanish Makro...
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Rendezvous for beverage manufacturers in Nürnberg
Date: 2007-08-29 08:00:00
The BRAU Beviale exhibition to be held in Nürnberg, between 14-16 November will be the meeting place for the European beverage industry. 1,400 exhibitors and over 36,000 visitors are expected...
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Pre-packaged meat dominant
Date: 2007-08-29 08:00:00
Retail sales of meat products are growing. Nielsen market research has registered a growth of 8 per cent in terms of value, in compared to a year ago. For the...
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Well groomed body with well groomed brands
Date: 2007-08-29 08:00:00
Tanned and shiny skin is the trend again, if we believe what we see in the new segment of the body lotion category, where marketing activities increasingly focus on attractiveness....
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No change in rankings according to purchasing power
Date: 2007-08-29 08:00:00
According to a recent survey by the GfK group, no major changes have taken place on the list of counties ranked according to purchasing power. Budapest and Győr-Moson-Sopron county are...
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Sajtos pulyka grill kolbász
Date: 2007-08-29 08:00:00
Practical size product, made 100 per cent from turkey, packaged on plastic tray with vacuum foil....
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Warm vodka and sweating women
Date: 2007-08-29 08:00:00
Using conventional consumer surveys, Univer had failed to increase its sales in the Russian market as expected. They have however, found another method which can help to form a realistic...
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CCHBC to invest in Russian plant
Date: 2007-08-29 00:00:00
Coca Cola Hellenic Bottling Co is planning to invest in the construction of a plant in south Russia, according to local reports. The soft drinks company was cited in Vedomosti newspaper as...
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Baltika prepares share buyback programme
Date: 2007-08-29 00:00:00
The proposed move would result in increased profitability per share and an improvement in the capital structure, Baltika said . The Russian brewer, which is majority controlled by Carlsberg and...
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New haircare program from Procter&Gamble
Date: 2007-08-29 00:00:00
Face of the Pantene Full Spectrum Shine is Monika Ullman, actriss. The Full Sprectrum collection is on the shelves since June, television ad campagne starts in the autum.Beforehand the Pantene...
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From the end of September Friesland produces in Debrecen
Date: 2007-08-29 00:00:00
Because of the hungarian milk market fight the board of the company decided to concentrate the produces in two plant in Debrecen and Mateszalka. Friesland wanted to sell its plant...
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HUF 13.5 million penalties in case of guar gum
Date: 2007-08-29 00:00:00
Some of the company reported lately or not, or were behind the time with the revocation or worked not together with the authorities. In the last 6 weeks there were...
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Continuous administration with difficulties
Date: 2007-08-29 00:00:00
The Tax Office (APEH) collected Ft 73.2 billion ($384 million) from fees in the first seven months of the year; Ft 31.5 billion ($165.6 million) of the sum was channeled...
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(HU) Retail tanácsadás a CB Richard Ellis budapesti irodájában
Date: 2007-08-28 00:00:00
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Plans for a Stronger Customer Protection
Date: 2007-08-28 00:00:00
The Customer Protection Directorate, to merge with regional offices into a new National Customer Protection Authority from September 1 this year, will hire more staff from January 2008, Prime Minister...
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The NBH upped its 2007 CPI
Date: 2007-08-28 00:00:00
The National Bank of Hungary is waiting 7.6% yearly inflation wich is 0.3% higer as the prognosis of Mai. The primarily warranted by rising oil and food prices. Next year's...
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The label is only a form?
Date: 2007-08-28 00:00:00
Some manufacturers are deliberately 'hoodwinking' consumers over salt content, claims a new report from UK regulators. There is concern that consumers are being hookwinked and misled by some manufacturers who...
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Guargum monitoring and penalty in Hungary
Date: 2007-08-27 00:00:00
Authorities bound 90 products withdrawal in the domestic retail. There is a list on the authority's website with almost 200 firm name, which use dioxin tainted guargum, but only few...
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