News and articles
‘Love card’ from SPAR
Date: 2010-02-14 08:00:00
SPAR Magyarország Kft. and the Hungarian Maltese Charity Service started its ‘Love card’ campaign: HUF 200 and HUF 500 cards with barcodes were placed at the cash desks of SPAR,...
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JÓFEJs can win valuable prizes
Date: 2010-02-14 08:00:00
Last year the JÓFEJ (sober and responsible driver) campaign was expanded with a web 2.0 community. The different ‘JÓFEJ’ groups can grow further: since last summer gifts have been regularly...
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Visitor information
Date: 2010-02-14 08:00:00
FOODAPEST International food, drink, food processing and hospitality trade fair • UKBA International trade fair for confectionery, bakery and gastronomy • 21-24 February 2010 • Venue: HUNGEXPO Budapesti Vásárközpont Budapest,...
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Mineral water and energy drinks strengthened their positions
Date: 2010-02-14 08:00:00
Non-alcoholic thirst-quenching beverages are important parts of a store’s product selection. Among the 90 categories measured by Nielsen, in the top 10 carbonated soft drinks ranked 4th, mineral water was...
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The chairman of the international jury
Date: 2010-02-14 08:00:00
According to Charles Tjessem, the competition is as much about tactics as about how a meal is prepared. He thinks that the expansion of the means of communication between chefs...
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Thoughts on C.S.R.
Date: 2010-02-14 08:00:00
CSR is a positive way of thinking as well, one that leads to some kind of self-cleansing. Badly interpreted CSR and promotions hidden behind the mask of CSR will soon...
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Schauma Anti-Dandruff – Korpásodás Elleni Intenzív Sampon
Date: 2010-02-14 08:00:00
Already from the first wash, the effective formula of Schauma Anti-Dandruff fights dandruff better and more effectively, plus eases an itchy scalp....
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Olive oil marketing the Italian way
Date: 2010-02-14 08:00:00
The olive oil and wine producers of the Italian province of Imperia turn to the Hungarian, Czech and Polish markets for new sales opportunities. The chamber of commerce invited purchasers...
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Stores opening
Date: 2010-02-14 08:00:00
Tesco Express, Bp. (Pestszentimre) Open: 27 November Chain: Tesco Store space: 290 m2 SKU: 2500–3000 dm, Tapolca Open: 5 December Chain: dm Store space: 274 m2 SKU: 11 000 dm,...
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Personnel changes at Mona Hungary Kft.
Date: 2010-02-14 08:00:00
Mona Hungary Kft. is happy to welcome János Kiss, senior key account manager since July 2009. In July 2009, Edina Balog decided to resign from the post of marketing and...
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Tesco and POS Media reach an agreement
Date: 2010-02-14 08:00:00
POS Media Hungary preserves the exclusive right to sell or rent out three in-store communication tools (Digital Shelf Stopper, 3D Shelf Stopper and Giant Shopping Trolley Handle) in Tesco hypermarkets...
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Fewer pigs than before
Date: 2010-02-14 08:00:00
An analysis by the Hungarian Chamber of Agriculture reveals that the number of pigs has not been this low since the 1960s. With the strengthening of the Forint it is...
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Only mineral water sales grew
Date: 2010-02-14 08:00:00
In the past decade, non-alcoholic beverage consumption had been growing in Hungary, but in 2009 it stalled. Only mineral water producers were able to improve sales: they achieved a 5-6-percent...
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French Easy
Date: 2010-02-14 08:00:00
In the middle of January our magazine, with the help of Hungexpo, managed to interview master confectioner Gabriel Paillasson, member of the jury panel at the Junior Confectioners’ World Championship...
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The Popai report
Date: 2010-02-14 08:00:00
From September 2009, the new president of POPAI Hungary is Ágnes Csiby, the executive director of In-store Team Kft. POPAI United Kingdom has more than 300 members and it supports...
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Palette Color&Gloss tartós hajszínező
Date: 2010-02-14 08:00:00
Ammonia-free hair colour cream – to cover the first grey hairs....
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The new law’s executive office does not aim at maximising revenues
Date: 2010-02-14 08:00:00
The Act on the prohibition of unfair market conduct by the suppliers of the food product life cycle entered into force on 1 January. On 10 December 2009, PricewaterhouseCoopers and...
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Distributor of Scholl and Durex is the Best Workplace
Date: 2010-02-14 08:00:00
SSL Magyarország Kft. finished first in the Világgazdaság-Hewitt Best Workplace Survey. An 87-percent employee loyalty can only be the result of consistent human resource management with long-term goals. According to...
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Trends in high-selling food products
Date: 2010-02-14 08:00:00
Retail turnover of the 90 food categories surveyed by Nielsen was HUF 1,320 billion in December 2008-November 2009, up 2 percent from the same period a year earlier. The following...
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Good start for NeoNoir
Date: 2010-02-14 08:00:00
NeoNoir communication agency started its career last October. Based on the founders’ earlier performance it is now wonder that NeoNoir was up for a head start. They also work outside...
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9 out of 10 households buy pork products
Date: 2010-02-14 08:00:00
According to GfK Hungária’s ConsumerScan, the complete processed meat market decreased by 4 percent in volume, but increased by 2 percent in terms of value in October 2008-September 2009. The...
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We buy non-alcoholic beverages less often
Date: 2010-02-14 08:00:00
Mineral waters, fruit juices, carbonated soft drinks and ice teas make up the non-alcoholic beverage category, in which Hungarian households consumed 7 percent less products in January-September 2009 than a...
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Useful information about dietary fibres
Date: 2010-02-14 08:00:00
Targeted research on dietary fibres started about 30 years ago, and by today it has become fashionable to overemphasise the importance of fibres. Professional literature makes it clear that ideal...
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Increasingly popular
Date: 2010-02-14 08:00:00
In Hungary, olive oil retail sales grew by 3 percent in December 2008-November 2009, nearing HUF 2.5 billion. Volume sales were up by 4 percent; hypermarkets generated 45 percent of...
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Fa Active Pearls (deo spray, roll-on, stift)
Date: 2010-02-14 08:00:00
Its formula contains heat-activated Deo Active pearls. Stress and movement release the active agents in the pearls, which provide extra protection....
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Modest growth may start in the summer of 2010
Date: 2010-02-14 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, after a 6.5-percent economic decline in 2009 stagnation is expected for 2010. The Hungarian economy has probably hit the...
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New communications director at Henkel
Date: 2010-02-14 08:00:00
From 1 March 2010, Carsten Tilger will assume the position of head of corporate communications at Henkel; he will succeed Dr Marcus Kuhnert. 42-year old Carsten Tilger holds a Master’s...
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SGS against climate change
Date: 2010-02-14 08:00:00
SGS, the world’s leading quality controlling, testing and certifying company is devoted to the protection of the environment, supporting several awareness raising campaigns. One of these is the ‘100 PHOTOS...
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Machine on the body
Date: 2010-02-14 08:00:00
Adwalker, a wearable digital screen that is perfect for communication, data registration and measuring has reached Hungary. The 4-kg device consists of two ergonomic monitors built in a vest and...
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Self-service segment expands further in the pork product category
Date: 2010-02-14 08:00:00
In November 2008-October 2009, pork product retail sales augmented by 5 percent and went above an annual HUF 160 billion. Nevertheless, Nielsen registered minus 3 percent in terms of volume...
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