News and articles
Joya Finesse főzőkrém
Date: 2010-03-22 08:00:00
Joya Finesse soy-based cooking cream can be used the same way as cream....
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‘Sweets resist the crisis’
Date: 2010-03-22 08:00:00
The line cited above is the main conclusion of the Nielsen research – conducted in five countries – that was commissioned by Sweets Global Network, an international sweets trade association...
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Evil rates
Date: 2010-03-22 08:00:00
From retail’s point of view, the most important question last year was whether the decline in demand and turnover already hit rock bottom or it could still go lower? Another...
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SPAR – all year round campaign
Date: 2010-03-22 08:00:00
SPAR Magyarország Kft. launched a year-long campaign called ‘Our Hungary, our SPAR’, with the aim of promoting excellent Hungarian products from domestic producers and suppliers. In 2009, 68 percent of...
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Cleaning product average prices augmented
Date: 2010-03-22 08:00:00
The market of household cleaning products contracted by 2 percent last year, with retail sales amounting to HUF 20 billion – states the Nielsen Retail Index. General cleaning product, scrubber...
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Everything by iPhone
Date: 2010-03-22 08:00:00
iPhone owners are an important target group for bar and restaurant owners. In November, an official statement by Apple revealed that more than 100,000 applications can be downloaded for iPhone...
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New, standard measurement on the radio market
Date: 2010-03-22 08:00:00
From January 2010, the Hungarian radio market applies a new, standard, hybrid method for measuring its audience: it was developed by the consortium GfK Hungária–Ipsos and soon the first official...
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Még frissítőbb és természetesebb az Apenta!
Date: 2010-03-22 08:00:00
Apenta mineral water-based soft drinks are produced without using artificial colouring from March 2010....
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ProSweets – a suppliers’ fair
Date: 2010-03-22 08:00:00
Pro Form Kft. represented Hungary at ProSweets, the trade fair of confectionery suppliers. 325 companies came from 30 countries to meet 19,000 trade visitors. The fair showed that machinery manufacturers...
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GROW Group becomes independent
Date: 2010-03-22 08:00:00
GROW Group, one of Hungary’s leading human and organisation development groups ended its cooperation with TMI International and became an independent Hungarian brand as of January 2010. The Group won...
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New customer and marketing manager joins METRO Cash & Carry International’s team
Date: 2010-03-22 08:00:00
Diego Bevilacqua, formerly the vice president of the Unilever group, was appointed METRO’s customer and marketing manager and member of the board. He will be responsible for marketing and brand...
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Future Store
Date: 2010-03-22 08:00:00
Trade magazin and Trade Marketing Club cooperated to build a 150-m² store where futuristic retail, technology and marketing communication solutions were introduced for the first time in Hungary. Magyar Telekom’s...
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Nappy pant sales grew above the average
Date: 2010-03-22 08:00:00
Nappy pants’ turnover is the third biggest among the 60 household chemicals and cosmetics categories measured by Nielsen. Compared with 2008, value sales increased by 6 percent last year and...
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The necessary extra, part 2
Date: 2010-03-22 08:00:00
The biggest mistake a bar or a restaurant can commit is being interchangeable. A place must stand out, otherwise it will be just another grey patch in the mass. As...
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Healthcare: we like to buy vitamins in drugstores too
Date: 2010-03-22 08:00:00
When it comes to buying vitamins we spend every fifth Forint in drugstores. In 2009, vitamin sales in drugstores surged by 60 percent; at the same time sales in pharmacies...
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SIÓ Gyümölcs Szörp – Hagyomány mesterfokon!
Date: 2010-03-22 08:00:00
SIÓ Gyümölcs Szörp offers the fresh flavour and natural character of ripe fruit without preservatives, in aseptic PET bottle....
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From the journalist’s Berlin notebook
Date: 2010-03-22 08:00:00
“After Hungary’s accession to the EU we needed three years to accommodate. We learned our lesson and are ready to compete.” (József Gráf, minister of agriculture and rural development) •...
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‘Together for kindergartens!’ was a great success
Date: 2010-03-22 08:00:00
On 27 January, Tchibo Budapest Kft.’s managing director and Zsuzsa Csisztu presented each of the six winner kindergartens with HUF 600,000. Tchibo’s ‘Together for kindergartens!’ campaign lasted from 1 September...
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MIRSA continues with a new name and even higher standards
Date: 2010-03-22 08:00:00
The company bought the MIRELITE brand and from the end of February carries on under this new name : MIRELITE MIRSA Zrt.. MIRELITE is an acronym for: ELITE product of...
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Wine-tastings for the public
Date: 2010-03-22 08:00:00
BORésPIAC set up its BOR-island for the first time at FOODAPEST. The constantly crowded wine island gave visitors a chance to familiarise themselves with nearly 60 types of different wine...
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Wet wipe and baby powder sales strengthened
Date: 2010-03-22 08:00:00
As the Nielsen Retail Index states, baby wipe value sales were up by 2 percent and reached HUF 4 billion last year, while volume sales also gained 1 percent. Baby...
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Business in motion
Date: 2010-03-22 08:00:00
Americans like to have their lunch in parks and on the street. Consequently, they often buy their lunch from vans or containers. In big cities there are several enterprises that...
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Promotion leaflets’ influence is considerable
Date: 2010-03-22 08:00:00
Unaddressed promotion leaflets have a great influence on consumers, motivate impulse buying, and inform about new products or promotions – an Ipsos survey points out. In 2006, the turnover in...
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9MM Energiaital 0,25 l
Date: 2010-03-22 08:00:00
9MM energy drink is out in an explosive, bullet-shaped can and in trendy mixed fruit flavour....
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Univer’s triumphant ‘Kitchen Virtuosos’ prize game
Date: 2010-03-22 08:00:00
The main prize of the game was drawn on 15 January 2010, in the presence of a notary: Róbert Beke from Besenyőtelek won the HUF 1,000,000 dream kitchen. Participants had...
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400-million donation from Tesco
Date: 2010-03-22 08:00:00
Tesco donated eleven truckloads of clothes and other products to the Hungarian Food Bank Association at the end of February in Budapest. The association, together with the Hungarian Red Cross,...
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What can we learn from each other?
Date: 2010-03-22 08:00:00
Trade Marketing Club and POPAI Hungary organised their ‘Trade Marketing, My Love’ conference on 23 February at FOODAPEST. This time participants tried to find out what can Hungarian and foreign...
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It is fun to learn with children’s brands
Date: 2010-03-22 08:00:00
These days one of the biggest challenges for parents is to guarantee a healthy way of living to their children. Children’s brands are increasingly participating in teaching how to lead...
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The delicacy of the slightly rich
Date: 2010-03-22 08:00:00
Pressed caviar made from sturgeon roe belongs to the ‘cheap’ category, probably because damaged eggs can also be used. Now American top restaurants start to discover pressed caviar: sturgeon roe...
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