News and articles
Condiment brands are looking for new communication elements
Date: 2010-06-17 08:00:00
On the stagnating condiment market the volume share of private labels has reached 38 percent, hypermarket strengthened its position among retail channels and the 301-500 g packaging size increased its...
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Univer: funding the development of schools
Date: 2010-06-17 08:00:00
On 30 April, Univer Product Zrt.’s ‘Let us make our school a winner! 2009-2010’ programme ended. More than 1,200 primary and secondary schools took part in the programme, in which...
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Let us buy Hungarian!
Date: 2010-06-17 08:00:00
The Agricultural Marketing Centre organised a promotion campaign in Auchan stores to introduce Hungarian farmers. Six Auchan stores were temporarily selling 200 Hungarian products – mostly fresh products – and...
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The necessary extra, part 4
Date: 2010-06-17 08:00:00
In this series we introduce original ideas that may help to make a restaurant more popular. Every Friday afternoon from 5 to 6 Allan Susser, the chef of Modern Seafood...
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Házi Arany’s 15-gram Salicyl and Sodium Benzoate products
Date: 2010-06-17 08:00:00
Házi Arany’s 15-gram Salicyl and Sodium Benzoate products will appear in stores for the preserving and pickling season with a new packaging....
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Mystery shopping is in the focus
Date: 2010-06-17 08:00:00
In 2010, GfK also focuses on Mystery Shopping research, using the company’s international expertise in this field too. The method uses precisely controlled mystery shoppers, through their eyes the services...
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A slight contraction on the condiment market
Date: 2010-06-17 08:00:00
Value sales in condiment retail only fell by 1 percent in April 2009-March 2010, in comparison with the same period a year earlier. According to the Nielsen Retail Index, the...
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Pedigree® Adoption Programme continues
Date: 2010-06-17 08:00:00
Pet food manufacturer MARS Hungary continues its programme for improving the conditions of dogs living in shelters. The revenues from Pedigree® product sales between 1 June and 30 November 2010...
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Long lasting freshness for men
Date: 2010-06-17 08:00:00
Henkel developed Fa Men 3D Protect deodorants for men who lead an active life. These deos guarantee a long lasting freshness in three dimensions: they reduce perspiration, neutralise body odour...
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nterest for EuroShop does not slacken
Date: 2010-06-17 08:00:00
Six Hungarian companies will participate at next year’s EuroShop trade fair. The triannual event will be held on 26 February-2 March 2011 in Düsseldorf, where EuroConcept, EuroSales, EuroCIS and EuroExpo...
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The market does not expand, but it evolves
Date: 2010-06-17 08:00:00
According to Norbert Káhn, Gyermely Zrt.’s commercial director the pasta market has been at a standstill in the past three years. Hungarian consumers still prefer egg pasta, which has a...
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PICK Grill family
Date: 2010-06-17 08:00:00
There are 11 products in the PICK Grill family, which appears in stores this summer....
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Food product prices did not grow above the average
Date: 2010-06-17 08:00:00
After the relatively high inflation rate in March, the consumer price index growth slowed down a bit. Compared with the previous month, the average consumer price increase was 0.5 percent...
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The ice tea market is going greener
Date: 2010-06-17 08:00:00
– 2007 was the peak year on the ice tea market. 2008 brought a 2-percent decline in volume sales, which grew to minus 8 percent by the end of 2009....
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New executives in Borsodi’s management
Date: 2010-06-17 08:00:00
Borsodi Brewery’s former marketing director, Zsolt Mészáros returned to the post. He has recently been responsible for the HoReCa and Small Food channels in sales. Vladan Matić, the company’s new...
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Liquid detergents of the future
Date: 2010-06-17 08:00:00
After Persil washing powders, Henkel is now using its successful Cold Active technology with Persil gels. The technology guarantees squeaky clean clothes when washing at 30 °C. New Persil Cold...
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Why does UHT milk have a longer shelf life?
Date: 2010-06-17 08:00:00
Tetra Pak and GfK Hungária did joint research to point out misbeliefs concerning milk. At a press conference on 6 May they revealed that three out of four Hungarian consumers...
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Hot summer, long drinks
Date: 2010-06-17 08:00:00
Present alcohol consumption trends are favourable for summer cocktails – which are light, fresh and have lower alcohol content. Péter Morafcsik, president of Hungarian Bartender Union and the head of...
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Somat Perfect Vinegar Gel
Date: 2010-06-17 08:00:00
Somat Perfect Vinegar Gel is a multifunctional dishwasher detergent, which unites the cleaning, rinsing, salt, glass protecting and inox shine functions – there is no need for using separate additives...
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Food product foreign trade reduced by 5 percent in a year
Date: 2010-06-17 08:00:00
According to KSH, in January-February 2010 the volume of foreign trade improved further, by 17 percent in export and by 13 percent in import in comparison with last year’s level....
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Slow building up behind peach and lemon
Date: 2010-06-17 08:00:00
The annual ice tea market approaches the value of HUF 14 billion. Value sales in retail fell by 4 percent in February 2009-March 2010, compared with the previous twelve months....
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A new look and new content from Sága
Date: 2010-06-17 08:00:00
In 2010, Sága sports a completely new look: a more modern Sága logo will appear on packagings, which emphasise products’ premium quality. Selyemsonka will be available in Piquant and Bear’s...
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New directors at FrieslandCampina
Date: 2010-06-17 08:00:00
From 1 April 2010, Péter Szautner is the new managing director of the market leading company in the Romanian milk sector, while Razvan Orbulescu is the new consumer marketing director...
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Knowledge management in catering and tourism
Date: 2010-06-17 08:00:00
‘Knowledge management in the field of catering and tourism’ is the title of the book that offers useful for knowledge for anyone who works in these fields. The quality assurance...
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Paths, roads and dead ends
Date: 2010-06-17 08:00:00
With the level of production shrinking by 1 percent, the Hungarian food industry was able to increase export by 5 percent last year. At the same time, domestic sales decreased...
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Popular Medve flavours
Date: 2010-06-17 08:00:00
Popular Medve flavours are now available in new, spreadable version, in resealable packaging....
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It is still Forint that performs the worst
Date: 2010-06-17 08:00:00
In March 2010, in the EU-27 consumer prices were 1.9 percent higher on average, compared to prices in March 2009. While prices decreased in Latvia (by 4 percent), increase was...
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Private label ice teas are on the increase again
Date: 2010-06-17 08:00:00
GfK Hungária’s ConsumerScan pointed out that after the market expansion of the last few years, 9 percent fewer households bought ice tea in 2009, and by this the category’s reach...
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Pink world champion
Date: 2010-06-17 08:00:00
This spring Martini Rosato won the only gold medal in its category at the 10th World Spirits Competition in San Francisco. Rosato, the youngest product in the MARTINI family, convinced...
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Renowned artists in the Hungarian jury of Henkel.Art.Award 2010
Date: 2010-06-17 08:00:00
Henkel Hungary put artists Szabolcs KissPál and Csaba Nemes, art critic Gábor Pfisztner and art historian Judit Angel on the jury panel of Henkel Art.Award 2010, to decide on 21...
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