News and articles
Kubu PET-palack – Töretlen energia, törhetetlen palackban!
Date: 2009-03-05 08:00:00
The market leading drink for kids in Hungary is to be renewed both in terns of content and appearance. Bottled Kubu products will come in 0,3 litre PET bottles from...
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Escape routes
Date: 2009-03-05 08:00:00
Innovation, product development, expansion of distribution channels, authentic communication without cost reduction – this is how we can sum up what has been said by participants of the Marketing Forum...
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Tchibo birthday design competition
Date: 2009-03-05 08:00:00
A competition for designing a retro jug collection has been launched by Tchibo Budapest Kft with MOME Nonprofit Kft. and Moholy-Nagy Művészeti Egyetem to commemorate its 60th birthday. The deadline...
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Hungarian Chamber of Agriculture urging introduction of SPS in 2009
Date: 2009-03-05 08:00:00
A substantial part of animal husbandry might disappear by 2012, which could lead to a major crisis. This danger comes from the delay in the introduction of the SPS law,...
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Market expanding, growth for milk chocolate
Date: 2009-03-05 08:00:00
Retail sales of Easter sweets rose again last year. Sales were up by 7 percent in terms of quantity, and by 22 percent in terms of value. Total sales were...
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Winter care Head&Shoulders style
Date: 2009-03-05 08:00:00
In December a tree in Erzsébet tér turned green as a result of a creative idea by Procter&Gamble to promote Head&Shoulders Winter Care....
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Domestic chains re-magnetised
Date: 2009-03-05 08:00:00
According to the Shopping Monitor and Shopping Mission 2008-2009 surveys prepared about distribution channels by GfK Hungária, smaller stores continue to play an important role in Hungary. For the first...
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Magyaros és mogyorós ízesítésű kölesgolyó
Date: 2009-03-05 08:00:00
An innovation from Biopont! A favourite for both young and old, extruded bio millet is now available in two new flavours as well. Apart from the slightly salted, unflavoured version,...
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SOLE-MIZO web site renewed
Date: 2009-03-05 08:00:00
As part of a complete change of image launched by SOLE-MIZO Zrt. last year, their web site has also been completely renewed by the middle of January....
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First Spar stores converted from Plus opened
Date: 2009-03-05 08:00:00
The first Spar store converted from Plus opened in February in Hatvan, Sopron and Sárbogárd. As a result of the biggest acquisition ever completed by SPAR Magyarország Kft., the complete...
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Branded rabbits and eggs in leading role
Date: 2009-03-05 08:00:00
Quality is the trend among seasonal sweets. Manufacturers of branded milk chocolate figures won’t have much to worry about this Easter. Last year, real milk chocolate accounted for three out...
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Key factor for new products: proportion of people who try it
Date: 2009-03-05 08:00:00
According to Jonathan Banks, research director of Nielsen UK, there are three factors influencing the development of new products at present: consumer confidence, the expansion of private labels and the...
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Grain prices halved
Date: 2009-03-05 08:00:00
The supply price of agricultural products was down by 22,6 percent in December 2008, compared to December 2007. The price of plant products was down by 38 percent, while that...
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Neuner’s Bio Wellness Energia és Vitalitás Tea
Date: 2009-03-05 08:00:00
As a result of a new innovation, every single tea filter is packaged in aroma-sealed pouches, made from a new material. This is a special aluminium pouch which allows teas...
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Duffy to be face of Coca Cola light in 2009
Date: 2009-03-05 08:00:00
It has been announced that Duffy is to be the face of the 2009 advertising campaign of Coca-Cola light. According to the marketing director of Coca-Cola UK, the singer is...
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Food events in the Balkans
Date: 2009-03-05 08:00:00
Mac-Line Hungary Kft. is a company specialising in trade events organised in the Balkans. Last year, they helped 445 Hungarian companies in attending 36 events in ten countries. – In...
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Typical consumers of seasonal sweets are young
Date: 2009-03-05 08:00:00
Sales of Easter chocolate figures continue to drop. Hyper markets remain the primary distribution channel, while the market share of small stores continues to shrink, according to data from GfK...
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Trendy foods
Date: 2009-03-05 08:00:00
Trends have a substantial influence on shopping decisions. Such trends also have the power to change consumer habits and the structure of demand for good. The effects of trends can...
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Romania still enjoying growth
Date: 2009-03-05 08:00:00
According to an estimate by Eurostat, retail sales in the EU-27 countries were down by 0.2 percent on average, and by 1.5 percent in the Euro zone in November 2008,...
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Enviga citrus és erdeigyümölcs ízekben
Date: 2009-03-05 08:00:00
Enviga is an innovative product which is not only delicious and refreshing but owing to the unique combination of an antioxidant called EGCG in the green tea and caffeine invigorates...
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Márton Szebeni joining AMC
Date: 2009-03-05 08:00:00
Márton Szebeni Márton, a former divisional director of Hungexpo was appointed general deputy director of Agricultural Marketing Centre Kht in January. In the past, he had been responsible for launching...
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Switch it off!
Date: 2009-03-05 08:00:00
Borsodi Sörgyár Zrt. has joined the joint “Switch it off” campaign of the EU and the Ministry of Foreign Affairs which is intended to remind people of the importance of...
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Seasonal market of cooked ham stable at HUF 12 billion
Date: 2009-03-05 08:00:00
According to the Nielsen Retail Index, sales of processed meat were up by 4 percent in terms of value, while cooked ham produced stagnation in 2008. Sales of cooked ham...
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Different trends for light milk and light soft drinks
Date: 2009-03-05 08:00:00
According to data from the GfK Hungária ConsumerScan, the popularity of both low and high fat content milks increased in the first nine months of 2008, but that of normal...
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Fat producing highest price rise
Date: 2009-03-05 08:00:00
In January 2009, consumer prices were up by 0,6 per cent on average compared to December and by 3.1 percent compared to January 2008. Food prices were up 2.2 percent,...
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SOLE Probalance Milk+Fruit 3 ízben
Date: 2009-03-05 08:00:00
The positive effects of fresh milk, fruit juice and healthy yoghurt are combined in SOLE Probalance Milk+Fruit products. Furthermore, Sole Probalance Milk+ products contain inulin – a natural herbal nutrient...
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Beiersdorf Profits Jump 28.3 Percent
Date: 2009-03-05 07:55:05
The company predicted a slower growing for 2009, but its goal is achieving a global market share of 5.5 percent. Group profit after tax for 2008 jumped 28.3 percent to...
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Almost 2/3 of chemical artikels are sold in hypermarkets and drogeries
Date: 2009-03-04 07:08:00
Last year the total retail sales of households chemicals and cosmetics grow by 3% to HUF 300 billion, but in volume it was 2% less as a year before. According...
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Total sales of 2008 at CBA was HUF 545 billion
Date: 2009-03-04 06:44:39
Last year the food retail chain grow by 4%, increased the number of stores and almost 50 units were renovated in and out. The CBA has the most retail unit...
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Hungary food safety authority gives all-clear on supplement scare
Date: 2009-03-04 06:27:00
Hungary has not imported any food supplements containing nimesulide, a substance known to be hepatotoxic, the Hungarian food safety authority (MEbiH) told MTI. Sweden recently informed the European Commission through...
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