Company and Personal News
Coke Zero targets 007 fans
Date: 2008-10-07 00:00:00
Not quite, but in Coca-Cola Zero’s first major promotional partnership since the product’s launch in 2005, the Atlanta-based Coca-Cola Co. has teamed the brand with the upcoming James Bond movie...
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Consumers like brands sponsoring good causes
Date: 2008-10-07 00:00:00
According to Cone Communication's research 4/5 of the people prefers to buy brands which protecting good causes, but the most important is the price and the quality. The 'good cause'...
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GL Outlet to extend its profile
Date: 2008-10-06 00:00:00
Soon appear some new, famous brands in the outlet center at Törökbálint, but this time not from the world of fashion, but electronics and furnitures. An outlet with miscellany profile...
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Metro AG cuts jobs in Germany
Date: 2008-10-06 00:00:00
Hundreds of jobs will be cut at cash & carry wholesale hypermarkets in Germany over the next two years in an effort to increase profit, Frankfurter Allgemeine said, citing a...
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The trade confidence index came to halt
Date: 2008-10-06 00:00:00
According to the survey conducted by GKI Economic research Co. (www.gki.hu) with the support of the European Union, the trend of business expectations remained unchanged. In September, the confidence index...
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Heineken Hungária sponsors city programs in Sopron and in Marfű
Date: 2008-10-06 00:00:00
According to the company's TCR program Heineken maintains the developing of the traditional brewery cities. Heineken Hungária requested the mayor of Sopron, dr. Tamás Fodor and mayor of Martű, dr....
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From October new CEO at Dreher Brewery Hungary
Date: 2008-10-06 00:00:00
For the English native Gary Whitlie the Hungarian market isn't unknow, he worked in Budapest several years ago. Gary Whitlie joined S.A. Breweries Ltd (now SABMiller plc) in 1984 in...
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Three Electro World subsidiaries to sell in CEE
Date: 2008-10-06 00:00:00
Britain's DSG international plc is to sell 33 stores in the Czech Republic, Hungary and Poland. According to the information of Business Daily Világgazdaság, the EW units in the Czech...
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Melamine Detected in Milkshake in Austria
Date: 2008-10-06 00:00:00
The Austrian health ministry has said that some illegally-imported Chinese milkshake containing melamine has been discovered on sale in in a Chinese restaurant. The consignment found during a check in...
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Five Hungarians at Henkel Art Award
Date: 2008-10-05 08:00:00
Gyöngyi Gallusz, Pál Gellérfi, Laura Somogyi, Márton Takáts and Gábor Véssey will attend the Henkel Art Award international art competition in Vienna this year. Artists from 29 countries will compete...
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Nutritional Olympics for schools
Date: 2008-10-05 08:00:00
A competition in the spirit of the Olympic games is to be launched by the NUTRIKID program, operated jointly by Nestlé Hungária Kft. and the National Association of Dieticians, to...
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Quick and convenient coffee with or without machines
Date: 2008-10-05 08:00:00
Coffee machines for home use and pre-portioned capsules have appeared in the assortments of both leading coffee distributors. Consumption habits are slowly changing in the coffee market as well. Manufacturers...
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E-invoicing useful for everybody
Date: 2008-10-05 08:00:00
Electronic invoicing had been regarded as a remote possibility by companies for a long time. However, it has become reality. Companies using electronic invoicing will soon find themselves making more...
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Summer moments
Date: 2008-10-05 08:00:00
Marseille is not a very beautiful city, but it offers a chance to eat real bouillabaisse. However, bouillabaisse is not very simple to get, because so many different fish are...
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Clorox fehérítő
Date: 2008-10-05 08:00:00
The animation used in the spot represents a new shade in the category. During their adventures, the children get all kinds of stains on their clothes, but these can be...
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Univer buying paprika from Hungarian producers
Date: 2008-10-05 08:00:00
2500 tonnes of paprika are to be purchased from Hungarian producers by Univer in September. As a result of less than ideal weather in the summer, total production is expected...
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Henkel in top index
Date: 2008-10-05 08:00:00
Henkel has again been included in the global sustainability index published by Dow Jones. Only 10 percent of the world’s top 2500 companies are included....
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Rákospalota Sara Lee plant redeveloped
Date: 2008-10-05 08:00:00
A HUF one billion redevelopment project has been completed by Sara Lee Hungary Zrt. in Rákospalota. The whole tea plant has been modernised and adapted to using new technologies. Machinery...
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Financing of corporate management systems
Date: 2008-10-05 08:00:00
Flexible financing arrangements have been developed by HostLogic Kft. to help SME-s in introducing ERP systems. Attila Molnár, sales director has talked about the possibilities open to clients. All of...
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Unilever Vitality Program in dm stores
Date: 2008-10-05 08:00:00
The mission of Unilever is to fill people’s lives with Vitality. Unilever has defined basic consumer motivations which serve as the basis for everyday shopping decisions. The vitality promotion organised...
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kinder Country + promóció
Date: 2008-10-05 08:00:00
kinder Country is hiding nothing. It is what it appears to be. Kinder Country. No secrets. + 4 promotional kinder products for 4 months 4 dream holidays, 4,000 guaranteed prizes....
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Camomile bus in Budapest
Date: 2008-10-05 08:00:00
An innovative out-of-home campaign has been used by P&G to promote its Naturella cosmetics brand made with camomile in Budapest. The Naturella bus has followed the route of bus number...
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Special Club Grand Cru from NESPRESSO
Date: 2008-10-05 08:00:00
Nestlé NESPRESSO, the market leader in the premium coffee segment has presented Jinogalpa, its 2008 Special Club Grand Cru coffee which will only be available for a limited period. It...
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Increasing consumption in the 3in1 segment
Date: 2008-10-05 08:00:00
According to data from GfK ConsumerScan, the number of consumers in the 3in1 segment has been growing at a double digit rate in recent years. Consumption of ground-roasted coffee was...
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Daily finances
Date: 2008-10-05 08:00:00
According to László Göndör, consulting director of Hostlogic Kft, we not only see financial systems, but also ERP systems in use today. These systems allow FMCG companies to process information...
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What is business intelligence good for?
Date: 2008-10-05 08:00:00
Most companies spend days or weeks compiling data for background analysis which is required for business decisions. Results are far from being up to date or accurate, which means that...
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Whiskas® Supreme
Date: 2008-10-05 08:00:00
Cats instinctively know what the real thing is. This is why Whiskas® Supreme made with chunks of real meat and packaged in aluminium pouches has been developed. Because cats would...
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Campari Red Tour with stars
Date: 2008-10-05 08:00:00
The unique Campari Red drink is being promoted by a series of parties from July till October. Gifts are also offered at each party and all guests drinking Campari are...
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„Finding everything in a single store”
Date: 2008-10-05 08:00:00
When consumers are asked about their most important considerations in choosing a store to visit, most of them put the assortment of good quality fresh products in first place, according...
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Brands getting stronger in the fondant category
Date: 2008-10-05 08:00:00
While overall sales dropped last year, most manufacturers increased their sales, owing to a leading competitor leaving the market. This year, we will probably see if the shift from quantity...
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